Account Based Marketing Manager @ Smartcar

INACTIVE

Full-Time

Account Based Marketing Manager

Smartcar

51-200 employees

"API platform for car connectivity and mobility applications"

Data & Analytics

Energy

$95,000 - $155,000

Mid, Senior

Remote

Required Skills

Sales

Communications

Mergers & Acquisitions (M&A)

Marketing

Requirements

3-8 years of experience in B2B marketing, with a focus on account based marketing, category marketing, or industry marketing
Experience with marketing automation, paid acquisition, lead sourcing, and prospecting
Creative thinker with excellent written communication skills and a passion for eye-catching design
Strong project management skills and attention to detail
Ability to work independently and in a team environment
Bachelor's degree in marketing or a related field

Responsibilities

Conduct research and analysis of key accounts to develop ABM strategy and implement data-driven initiatives
Develop personalized marketing strategies for key accounts and segments
Execute targeted multi-channel marketing campaigns across email, ads, social, direct mail, and more
Track and measure campaign performance and adjust strategies as needed
Collaborate with the sales team to align marketing efforts with sales goals
Own end-to-end project management for account-based initiatives
Build an ABM playbook to document processes and best practices
Jackie Leary

Smartcar is on a mission to make it easy for everyone to use the apps and services they love with their car. We build developer-friendly APIs which makes it easy for businesses to integrate their products with vehicles of any brand using a single integration.

Founded in 2015, Smartcar has raised $36M from Andreessen Horowitz, New Enterprise Associates, and Energize Ventures. We are now the leading developer platform for mobility businesses across North America and Europe serving amazing customers including brands like British Petroleum (BP), Turo, and more.

Innovative mobility companies use our API platform to verify mileage, issue digital car keys, manage EV charging schedules, monitor fleets, and much more.

As Smartcar’s first Account Based Marketing (ABM) specialist, you will develop and execute targeted marketing campaigns for our key accounts and categories. This is a key role in our marketing team, helping to fuel new sales and accelerate existing pipeline. You will work closely with the sales team to identify and prioritize key accounts, develop personalized marketing strategies, and track and measure campaign performance. The ideal candidate will have a proven track record of creating successful account based or category driven marketing for B2B SaaS or PaaS.

Key Responsibilities

Conduct research and analysis of key accounts to develop ABM strategy and implement data-driven initiatives
Develop personalized marketing strategies for key accounts and segments
Execute targeted multi-channel marketing campaigns across email, ads, social, direct mail, and more
Track and measure campaign performance and adjust strategies as needed
Collaborate with the sales team to align marketing efforts with sales goals
Own end-to-end project management for account-based initiatives
Build an ABM playbook to document processes and best practices

Who You Are

3-8 years of experience in B2B marketing, with a focus on account based marketing, category marketing, or industry marketing
Experience with marketing automation, paid acquisition, lead sourcing, and prospecting
Creative thinker with excellent written communication skills and a passion for eye-catching design
Strong project management skills and attention to detail
Ability to work independently and in a team environment
Bachelor’s degree in marketing or a related field

Manager

George Szundi, Director of Marketing

Your Team

Compensation and Benefits Package

Base salary determined by years of experience: $95,000 - $155,000
Equity
Remote work within the U.S.
Health, Dental and Vision covered at 90% for all plans and 80% coverage for dependents, which amounts to approximately 11 thousand dollars annually.
401K matching at 4%
Unlimited PTO
Wellness stipend of $50 a month
Cell phone and Internet stipend of $50 a month
$300 yearly learning and development stipend
$350 work-from-home stipend
8 weeks of 100% paid parental leave with a 1-week half day ramp back time and a 5 week Freshly subscription
10 days of paid bereavement leave

Sponsorship

We do not currently support any new sponsorship opportunities or sponsorship transfers for this role

Recruiter For This Role

Jackie Leary

Smartcar is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

If you have a disability or special need that requires accommodation, please do not hesitate to reach out, in confidence, to [email protected] with how we can help make your interview process as comfortable as possible and how we can provide reasonable accommodations.

Smartcar

View

Website

View Company Profile

Company Stage

Series B

Total Funding

$36M

Headquarters

Mountain View, California

Founded

2015

Growth & Insights

Headcount

6 month growth

↑ 10%

1 year growth

↑ 64%

2 year growth

↑ 111%

Benefits

Flexible vacation

Medical, dental, & vision plans

Paid parental leave

Competitive salary & equity

Employer-matched 401(k) at 4%

$300 yearly learning & development stipend

$350 work-from-home stipend

Internet & cell reimbursement of $50 a month

Remote work within CA and NY

Quarterly team offsites

Quarterly company offsites

INACTIVE