Product Marketing Manager

About Engineered Arts

Engineered Arts is the leading manufacturer of full-size humanoid robots used for entertainment, education and communication. With 20 years of hardware and software development, our robots have been sold in over 30 countries worldwide with customers such as NASA, PwC, Meta and many more.

Our Ameca robot is well known as ‘the face of AI’ and a social media viral success, taking advantage of the generative AI craze. Along with our ultra-realistic Mesmer range of animated figures our robots continue to surprise and excite visitors at museums, theme parks, visitor attractions and trade shows as well as aid leading universities with AI and robotics research. Our robots are poised to break into the future mega-expansion service robot segment, with applications such as front of house, receptions, check-in desks, information points and PoS.

We are a team of dedicated engineers and creatives striving to develop the very best experiences for our customers. Our internal motto is ‘Be Wow’, everything we do is fun, entertaining or surprising to encounter. We always push the boundaries of what is possible in humanoid robotics, researching and developing new systems and techniques to further their appeal. We explore and challenge the human perception of robots as well as the fear and discomfort and the excitement and joy life-like mechanical humanoids present.

Why This Role Exists

Engineered Arts builds the Ameca full-size humanoid platform, the MD3 desktop line (Ami Desktop, Azi Desktop, Ameca Desktop), and custom Mesmer builds. We sell into research labs, a variety of schools for classroom use, museums, attractions, corporate and hospitality clients and conference/event rentals. Currently, development for all positioning, messaging, and sales enablement materials is shared across marketing, product and sales teams. These teams have limited bandwidth to properly develop and maintain the assets, let alone expand and refine them. This product marketing role will take the lead for developing, delivering and maintaining the product marketing and sales enablement assets needed to drive growth and sales. You will actively partner with the product team to ensure accuracy and consistency. 

This is a builder role. You will personally write the battle cards, build the ICP discovery guides, capture visual product assets, and draft the outbound sequence copy for the sales team. If what you want is a role where you set strategy and a team executes it, this is not that role yet. You will start as a team of one and help build the systems and processes as we build more marketing and growth functions in the coming months.

What You'll Own

• Refine and expand on our use cases and ICPs (research and HRI labs, K-12 and charter schools, museums and science centers, events and rentals, enterprise front-of-house) with product and sales teams.
• Write and maintain the core positioning and messaging library: one-pagers, spec sheets, battle cards, objection-handling docs, and the master sales enablement doc, updated every time product or pricing changes.
• Build a visual asset library with the product team. This would include images and video among other materials, for use in assets across marketing, sales, social media and other channels.
• Draft copy for outbound sequences, landing pages, and campaign assets, and discovery questions, working alongside sales and marketing operations. You write the first draft. You are not assigning this work to someone else.
• Own product launch coordination for the desktop line and future product releases: messaging, timing, and making sure sales is actually ready to sell on day one.
• Build simple, repeatable SOPs with the product team and other stakeholders for how positioning and enablement content gets created, reviewed, and shipped.
• Partner with product to confirm specs, open discrepancies and ensure accuracy and consistency before anything ships externally, and with sales to close the loop between what outreach says and what the field experiences.
• Support case studies and reference materials with sales and customer success, drawing on customers like Brandenburg University, Altus Charter Schools, Dubai Museum of the Future, LEGO, and Bloomberg.

What You Won't Own

• Day-to-day social media publishing and the brand content calendar. You shape the messaging they use and reference assets, but you are not running the social accounts as that will sit with others on the team as we build.
• General brand or awareness campaigns that aren't tied to a specific ICP or a deal in motion. Our marketing motion is sales-led right now, and this role is built to accelerate that motion, not to run parallel brand marketing.

Typical Working Relationships

• Product & Engineering: turn technical specs into commercial positioning, and flag field feedback that should influence roadmap priorities.
• Sales & SDRs: build the enablement materials the sales team will use daily, refine messaging based on what's landing and what isn't, and jump into more complex pitches when needed.
• Customer Success: pull real proof points, use cases, and expansion stories into case studies and ROI narratives.
• Executive Leadership: bring market intelligence and competitive insight to the team and, in turn, translate strategic direction into shipped assets.

What We're Looking For

Essential

• Experience in product marketing at a company selling a complex, technical product, hardware, robotics, deep tech, or technical enterprise software all count.
• Work Portfolio: please share samples of one-pagers, battle cards, case studies, or campaign copy you personally wrote, not managed or reviewed. We also want to know the process and your specific role in creating these assets.
• A demonstrated ability to translate deep technical detail into language a buyer who is not an engineer can act on.
• Comfortable working directly inside our current tools (e.g: Figma, HubSpot, Apollo) not through an ops team, and learning new tools if needed.

Desirable

• Experience at an early-stage or venture-backed company where you were the entire product marketing function, not one layer inside a larger team.
• Familiarity with B2B marketing, social robotics, embodied AI, or experience/entertainment technology markets.
• Experience marketing to research or academic buyers, K-12/education buyers, or museum and attraction buyers.

Not a Fit If

• You're looking for a role that is primarily strategy, planning, and delegation with a team executing under you. 
• You need detailed instructions or a fully defined process before you start. Here, you may need to build processes as you go.
• You only have experience with large budgets. We move lean, and creative problem-solving matters more than spend.
• You're not comfortable getting into the technical weeds of a fast-evolving product category. Humanoid robotics and AI agents move quickly, and the role requires staying current.
• You want to avoid being customer/prospect-facing. This role may mean exposure to leads, partners, and sometimes press.

[]