Full-Time

Resident – Media Buying & Planning

Posted on 11/21/2024

VaynerMedia

VaynerMedia

501-1,000 employees

Full-service digital marketing agency

Data & Analytics
Consulting
Consumer Goods

Compensation Overview

$20Hourly

Entry

Culver City, CA, USA

Category
General Marketing
Growth & Marketing
Required Skills
Excel/Numbers/Sheets
Google Analytics
Requirements
  • Advanced skills in Excel or Google Sheets including pivot tables, V-Look Ups, and macros.
  • Experience buying media on the following platforms a plus but not mandatory: Social: Meta (Facebook and Instagram), Snapchat, TikTok, Pinterest, LinkedIn; Google: Youtube, Search, Display; Amazon (AMS, Amazon DSP, AMG); Programmatic Display/Video (DV360, The Trade Desk, AppNexus, etc.); Connected TV/OTT (Roku, Hulu, etc.); Digital Audio (Spotify, Pandora, etc.)
  • Comfort working with analytics, attribution and measurement systems a plus but not mandatory: Google Analytics; MOAT/IAS/Double Verify; Nielsen/Millward Brown/Oracle Measurement.
  • You are driven and hungry for success, and always want to learn more.
  • You are a team player who enjoys collaboration.
  • You have a proven record of managing multiple projects at once.
  • You have the ability to stay highly organized and efficient in a fast-paced, high-energy environment.
Responsibilities
  • Bid and place campaigns within various digital platforms (ie: Google, Meta (formerly Facebook), Trade Desk, Amazon, etc) and manage the ongoing real-time optimization of live media to ensure client goals are met and/or exceeded.
  • Ensure campaigns are pacing effectively and efficiently according to plan by regularly monitoring performance and making changes when necessary.
  • Execute client-facing deliverables: pacing reports, campaign build, ad-hoc analysis, in-platform optimizations, etc
  • Manage media investment across various platforms daily, weekly, and on a quarterly basis.
  • Collaborate with managers and supervisors on upcoming campaigns determining best platforms, target audience, and effective strategies to implement.
  • Gradually level up responsibilities to include communicating with, and making recommendations to, clients through performance insights and results.

VaynerMedia provides a range of digital marketing services aimed at helping brands achieve their business goals. Their offerings include strategy development, creative content creation, paid media management, eCommerce solutions, production services, and influencer marketing. The agency works with a variety of clients, from large corporations to new startups, assisting them in effectively reaching their target audiences in the digital space. VaynerMedia's services are designed to be customized, combining creative ideas with data analysis to enhance the return on investment for their clients. Unlike many competitors, VaynerMedia emphasizes cultural relevance and empathy in their campaigns, ensuring that their marketing efforts resonate with consumers. The company aims to empower brands by providing them with the tools and insights needed to thrive in a complex digital environment.

Company Stage

N/A

Total Funding

$2.1M

Headquarters

New York City, New York

Founded

2009

Simplify Jobs

Simplify's Take

What believers are saying

  • Working with high-profile clients and celebrities, such as Lil Baby and Fanatics, offers employees unique and exciting project opportunities.
  • The agency's expansion and leadership restructuring in regions like Asia Pacific and EMEA indicate strong growth and career advancement potential.
  • VaynerMedia's innovative campaigns, like #FitMatters for Durex, showcase its creative freedom and ability to push boundaries in advertising.

What critics are saying

  • The fast-paced and high-pressure environment of handling major accounts and high-profile campaigns can lead to burnout among employees.
  • Frequent leadership changes and restructuring, as seen with recent appointments, may cause instability and uncertainty within the organization.

What makes VaynerMedia unique

  • VaynerMedia's ability to create culturally relevant and engaging content, such as the 'Major Melon's Mayhem Mountain' game show and 'Merch Madness' music video, sets it apart from traditional advertising agencies.
  • The agency's strategic partnerships with high-profile clients like Mountain Dew, Fanatics, and Alaska Airlines demonstrate its capability to handle diverse and large-scale campaigns.
  • VaynerMedia's global presence, with key leadership appointments in Asia Pacific and EMEA, highlights its commitment to regional expertise and market-specific strategies.

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