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Full-Time

Marketing Manager

Southern Europe

Posted on 7/23/2024

Charlotte Tilbury

Charlotte Tilbury

1,001-5,000 employees

Luxury skincare, makeup, and fragrance products

Consumer Software
Consumer Goods

Mid, Senior

London, UK

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Marketing
Requirements
  • demonstrable experience in Marketing at a manager level
  • experience within Beauty/Retail industries
  • exposure to working with European Retailers
  • experience leading a direct report or small team
  • good knowledge of all digital marketing channels including E-Comm, ECRM and social
  • excellent English written and verbal skills
  • willingness to travel within Europe
Responsibilities
  • build exceptional 360 off and online marketing & media plans shaped around maximising the customer purchase funnel to hit and exceed our commercial objectives
  • communicate a clear understanding of the markets and customer profiles for Southern Europe: France & Italy
  • use retailer and market insight to develop retailer-specific objectives & plans tailored to each phase (seed, tease, launch and sustain periods) with a clear focus on customer acquisition & conversion
  • bring thought-leadership and digital excellence to innovative and disruptive brand activity in the region
  • raise total brand awareness & create memorable brand moments
  • identify best practices across the industry and opportunities to increase Charlotte Tilbury share of voice and ranking in existing regions
  • drive the best omnichannel customer experience
  • leverage the full marketing mix to deliver plans that drive our NPD
  • accelerate & grow our core franchise
  • shape and deliver new retailer launches and, where applicable, new market launches in close collaboration with PR, VM, Commercial, Retailer.com and Retail teams
  • support in establishing clear processes within the EMEA team to ensure a 'world class' delivery is achieved across the region
  • oversee the delivery of the key priorities of the South Europe Marketing Executive, providing guidance, support and regular feedback, leading from the front

Charlotte Tilbury Beauty Ltd. specializes in luxury beauty and skincare products, offering a diverse range that includes skincare, makeup, and fragrances. Their products, such as Charlotte's Magic Cream and Magic Serum Crystal Elixir, are designed to meet the needs of beauty enthusiasts who seek high-quality items. The company operates through a direct-to-consumer model via its website and also partners with major department stores for retail sales. What sets Charlotte Tilbury apart from competitors like Estée Lauder and Dior is its focus on innovative product formulations and strong celebrity endorsements. The goal of Charlotte Tilbury is to provide premium beauty solutions while enhancing customer engagement through personalized services like virtual consultations and loyalty programs.

Company Stage

Acquired

Total Funding

N/A

Headquarters

London, United Kingdom

Founded

N/A

Growth & Insights
Headcount

6 month growth

8%

1 year growth

17%

2 year growth

41%
Simplify Jobs

Simplify's Take

What believers are saying

  • The launch of the Neuroscents Collection showcases Charlotte Tilbury's commitment to innovation and staying ahead in the luxury beauty market.
  • New store openings in key locations like east London and Glasgow indicate strong growth and expansion potential.
  • Strategic partnerships, such as with F1 ACADEMY, enhance brand visibility and open new marketing avenues.

What critics are saying

  • The competitive luxury beauty market requires continuous innovation to maintain market share against established brands like Estée Lauder and Dior.
  • Expanding physical retail presence involves significant investment and operational risks, especially in uncertain economic climates.

What makes Charlotte Tilbury unique

  • Charlotte Tilbury stands out with its innovative product formulations and celebrity endorsements, setting it apart from other luxury beauty brands.
  • The company's strong online presence and direct-to-consumer model, combined with retail partnerships, provide a diversified revenue stream.
  • Personalized services such as virtual consultations and in-store appointments enhance customer engagement and satisfaction, distinguishing it from competitors.
INACTIVE