Head of Marketing

Our Values:

Dream big
—Be visionary, strategic, and open to innovation

Build great things
—Work in service of our users, always improving and pushing higher

Operate as an owner
—Take responsibility with bold decision-making and bias for action

Win like a sports team
—Be trusting and collaborative while empowering others

Learn and grow fast
—Never stop learning and iterate fast

Share our passion
—Share ideas and practice enthusiasm and joy

About the team:

Over 25 million monthly active users rely on Goodnotes at work, in school, and throughout life. We never stop dreaming big about enabling them to achieve more—whether on their own, together with others, or in collaboration with AI. To bring that vision to life and help more people discover what they can achieve with our evolving products, we are looking for a Head of Marketing to lead our efforts.

About the role:

We are looking for a Head of Marketing—a strategic leader and hands-on executor who thrives in across the full spectrum of Brand and Product Marketing, including our creative studio, local marketing efforts, social media & influencer marketing, and PR. As a player-coach, you will inspire and lead our Marketing function, drive creative campaigns, and collaborate closely with teams across the company to elevate Goodnotes’ global presence.

This is the role for you, if you’re excited to work on the things listed below:

• Take a beloved brand to the next level: Lead the marketing function to deliver on our fast-growing product portfolio and positioning with new audiences across B2C and B2B—driving business growth and impact
• Dream big and build great things: Generate bold, creative ideas and bring them to life through ambitious campaigns that resonate at scale, shape narratives, and drive meaningful results
• Lead across the whole marketing spectrum: Work cross-functionally with all members of our marketing team, including growth marketers and local marketers, to enable their work, align efforts, and maximize success
• Translate insights to action: Source and synthesize user, product, and market insights to guide messaging, audience understanding, and marketing priorities
• Build and grow a high-performing team: Enable marketers and creatives to do their best work through coaching, collaboration, and clear direction
• Collaborate closely with leadership team: Work directly with our founder and leadership team to shape and execute marketing plans that bring their vision to life

Domains of Responsibility

This role will oversee the following key domains:

• Creative Studio: Lead the in-house creative team to deliver high-quality, innovative assets that elevate our brand across all channels
• Local Marketing: Develop and execute tailored marketing strategies and build strong partnerships with local partners (eg. brands, influencers) to maximize our relevance and impact
• Social Media: Oversee the social media strategy and execution, growing our presence, engagement, and community across major platforms
• Influencer Marketing: Build and manage our growing community of influencers and advocates to amplify our reach and credibility
• Brand Strategy & Marketing: Define and evolve the overarching brand strategy and shape and implement brand marketing initiatives to strengthen our identity and market position
• Public Relations: Lead PR efforts to secure prominent media coverage and communicate our vision and celebrate our achievements
• Product Marketing: Drive go-to-market strategies for new and existing products, translating technical features into compelling user value propositions

The skills you will need to be successful in the above:

• 10+ years of experience across brand and/or product marketing (ideally both) in a fast-paced tech environment with demonstrated business impact
• Direct experience spanning both B2B and B2C SaaS, ideally with a range of go-to-market motions
• Proven ability to deliver results through creative campaigns and go-to-market plans, both as an individual contributor and as a team lead
• Demonstrated team leadership experience, from setting direction to active partnering on effective execution, with a track record of enabling teams to deliver against ambitious goals
• Comfort working across a broad range of target audiences, with a strong grasp of how to tailor messaging and channels accordingly
• Excellent collaboration and communication skills, with the ability to align and influence cross-functional teams and senior stakeholders without relying on formal authority
• Strong creative judgment and attention to quality, balanced with the ability to move quickly and pragmatically
• Comfort operating with ambiguity and evolving priorities while keeping execution grounded, focused, and on-track

Bonus points:

• Experience with marketing AI/ML-powered products or features
• Experience partnering with product and data to uncover insights, run experiments, and connect findings to meaningful marketing work
• Experience supporting regional or global marketing efforts in a matrixed organization

The interview process:

• An introductory call with someone from our talent acquisition team. They want to hear more about your background, what you are looking for, and why you’d like to join Goodnotes
• A role-specific call to discuss your background and skillset for this role more in detail, as well as do a live exercise
• A call with your hiring manager. This is the person who will be managing you day to day, working on your growth and development with you, as well as support you throughout your career at Goodnotes
• A meet-the-team call with 2 or 3 Goodpeople you’d be working closely with at Goodnotes
• A team Q&A with your direct reports

What’s in it for you:

• Meaningful equity in a profitable tech-startup
• Budget for things like noise cancelling headphones, setting up your home office, personal development, professional training, and health & wellness
• Sponsored visits to our Hong Kong or London office every 2 years
• Company wide annual offsite
• Flexible working hours and location
• Medical insurance for you and your dependents