Demand Generation & BD Marketing Specialist

Job Description

The Demand Generation & BD Marketing Specialist role is perfect for a creative marketing professional who thrives on wearing multiple hats and is looking for a role with significant impact. The primary objective is to strengthen our overall client acquisition function by increasing the volume of high-quality leads entering our sales funnel and providing crucial support for corporate promotional efforts through expertly crafted and targeted campaigns across LinkedIn, email, website and other digital channels

This is an exciting opportunity for someone who understands the nuances of B2B marketing, thrives on crafting campaigns that drive pipeline, and is energized by helping a growing brand evolve its voice and presence.

Key Responsibilities

• Social Media & Campaign Management: Develop, execute, and manage organic and paid social media strategies, with a strong focus on targeted B2B lead generation campaigns on LinkedIn and  other social platforms designed to attract high-quality prospects.
• Marketing Copywriting: Write clear, concise, and compelling copy for a variety of marketing materials, including social media posts, email campaigns, ad copy, website content, and sales collateral.
• Pitch Deck Development: Expertly design and build powerful, visually engaging pitch decks and presentations in PowerPoint that effectively communicate our value proposition to prospective clients.
• Visual Design & Content Creation: Create high-quality visual assets for digital and print use, including social media graphics, infographics, one-pagers, and other marketing materials.
• Multi-Project Management: Juggle multiple projects simultaneously, seamlessly transitioning between creative and analytical tasks to meet deadlines.

Qualifications

• 5+ years of progressive experience in a multifaceted marketing role with a strong portfolio showcasing expertise in social media campaigns, copywriting, and content design.
• Proven ability to thrive in a fast-paced, high-intensity work environment, effectively managing tight deadlines and shifting priorities without compromising quality.
• Demonstrated success in creating and managing lead generation campaigns that result in high-quality sales leads.
• Exceptional copywriting and editing skills, with the ability to adapt tone and style for different audiences and platforms.
• Expert-level proficiency in PowerPoint is essential.
• Proficiency in graphic design tools (e.g., Adobe Creative Suite, Canva, or similar).
• A proactive, adaptable, and enthusiastic team player with a proven ability to work independently in a remote setting. 

Preferred Experience:

• Direct experience in or exposure to digital life sciences, pharmaceutical marketing, or a healthcare-focused marketing agency.
• Experience marketing to healthcare professionals (HCPs).
• Familiarity with Salesforce or other CRM platforms.
• Knowledge of desktop publishing applications (e.g., Adobe InDesign).