Full-Time

Senior Marketing Specialist

Posted on 8/30/2024

AlixPartners

AlixPartners

1,001-5,000 employees

Global consulting firm for business challenges

Compensation Overview

$49 - $62/hr

+ Bonus

Mid

Detroit, MI, USA

Hybrid model requires in-person attendance on Tuesday, Wednesday, and Thursday.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Sales
UI/UX Design
Marketing
PowerPoint/Keynote/Slides
Requirements
  • Minimum three (3) years of work experience including B2B marketing.
  • Bachelor’s degree required.
  • Evidence of having supported successful marketing campaigns using a combination of on-line and off-line channels.
  • Knowledge of the essential B2B marketing toolkit, including email marketing, CRM, lead tracking / scoring / qualification, content creation, website UX, webinars, podcasts, video, and collateral management.
  • A naturally collaborative team-player and creative problem-solver, with a focus on practical and scalable execution rather than theory. Always curious to identify where marketing can make a difference, improve what’s gone before and turn ideas into action.
  • Comfortable and confident in working with senior leaders and within a matrix, including offering ideas, opinions, and providing input when appropriate.
  • Proactive and responsive; able to juggle multiple large and complex projects under time pressure and adapt to changing circumstances, with sound judgment as to when escalation is required.
  • Keen eye for differentiation. Ability to quickly study competitors, keep abreast of the external market and recommend ideas that position AlixPartners with differentiation.
  • Able to exercise independent judgment and take the initiative to identify opportunities.
  • Exceptional PowerPoint skills with the ability to take ambiguous ideas and turn around a compelling slide or storyline.
  • Excellent written and verbal communication skills in English. Comfortable writing marketing copy on the spot or with a quick turn if needed.
  • Willingness to work outside of normal U.S. business hours, and as unique projects/needs arise.
  • Ability to work full time in an office and remote environment; physically able to sit/stand at a computer and work in front of a computer screen for significant portions of the workday.
  • MUST BE CURRENTLY AUTHORIZED TO WORK IN THE UNITED STATES. NO VISA OR IMMIGRATION SPONSORSHIP FOR THIS ROLE, NOW OR IN THE FUTURE. (e.g., H-1B, STEM OPT, TN, etc.)
Responsibilities
  • Work closely with the Marketing Lead to deploy marketing activities in support of branding and pipeline generating goals.
  • Support the Firm’s corporate brand and marketing strategy by championing its adoption in the sector / practice e.g., global thought-leadership themes and assets, brand guidelines and assets.
  • Work with the Marketing leadership to set campaign strategy and design end-to-end integrated programs that expand the Industrials practice franchise – through pro-active outreach and audience engagement, lead nurturing, and follow up.
  • Create campaign messaging pillars, ensuring that the practice’ content is aligned with campaign objectives.
  • Support campaign fulfillment, acting as point of contact for shared marketing services, and external vendors where appropriate.
  • Curate content on the practice’s web pages, ensuring that it is up-to-date and regularly refreshed.
  • Assist with managing the program budget, tracking, and reporting campaign success metrics and ROI.
  • Assist with facilitating marketing program and campaign targeting, including maintaining priority target accounts and contact lists.
  • Manage list builds for programs, coordinating post-program follow-up, and reporting on program success.
  • Work with sales enablement to manage practice / sector marketing collateral, ensuring that it’s up-to-date and on-brand.
  • Work with the Business Intelligence team to analyze and capture relevant market trends, competitor marketing strategies and buyer behavior and translate into the Firm’s marketing campaign strategy, messaging, and targeting.
  • Partner with marketing specialists and subject matter experts in digital, content, events, and media relations to leverage and contribute to the Firm’s best practice in campaign planning and execution.
  • Liaise with regional marketing teams to ensure consistent and scalable marketing programs across geographic markets.
  • Actively contribute to the Firm’s overall business marketing approach by supporting key Firm initiatives, contributing case stories and use-cases, and generating ideas that enhance the impact of the marketing function.
  • Additional responsibilities as identified. This description is not designed to encompass a comprehensive listing of required activities, duties, or responsibilities.

AlixPartners provides consulting services to help businesses address complex challenges and improve their performance. The firm works with a variety of industries, including automotive, financial services, and healthcare, offering strategic advice and practical solutions tailored to each client's needs. AlixPartners employs senior-led teams that combine strategic insight with real-world experience, collaborating closely with clients to identify problems and implement effective solutions. The company operates on a project-based model, charging clients for services such as strategy development, performance improvement, and restructuring. With a global presence, AlixPartners can deliver localized expertise while ensuring a consistent level of service across different regions. The goal of AlixPartners is to deliver high-impact results that drive growth and transformation for its clients.

Company Size

1,001-5,000

Company Stage

Growth Equity (Non-Venture Capital)

Total Funding

$364.8M

Headquarters

Southfield, Michigan

Founded

1981

Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for digital transformation consulting boosts AlixPartners' growth potential.
  • Growing interest in sustainability consulting aligns with AlixPartners' strategic focus.
  • Expansion in healthcare consulting offers new opportunities for AlixPartners.

What critics are saying

  • Increased competition in digital transformation services may impact AlixPartners' market share.
  • Economic uncertainties could reduce client budgets, affecting AlixPartners' revenue.
  • Ongoing talent war may lead to higher employee turnover and recruitment costs.

What makes AlixPartners unique

  • AlixPartners specializes in complex challenges, offering strategic advice and practical solutions.
  • The firm is known for senior-led teams with real-world experience and strategic vision.
  • AlixPartners recently expanded automotive expertise by acquiring Berylls, enhancing consulting services.

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Benefits

Health Insurance

Vision Insurance

Dental Insurance

Disability Insurance

401(k) Retirement Plan

Tuition Reimbursement

Flexible Work Hours

Company News

Consulting.us
Mar 28th, 2025
AlixPartners makes several leadership appointments in turnaround practice

AlixPartners, a New York-headquartered management consulting firm, has appointed Eric Koza as global co-leader of turnaround & restructuring services (TRS) and John Castellano and Dave Orlofsky as co-leaders of TRS Americas.

Consultancy.uk
Mar 10th, 2025
AlixPartners names Chris Lowe as head of capital advisory

Chris Lowe has joined AlixPartners from EY, to lead the firm's capital advisory team.

The Coin Rise
Feb 15th, 2025
Blockchain.com Hires Former Goldman Sachs Exec as CFO

Wilcox, who has held leadership roles as CFO at Velocity Global and served as a portfolio manager at Point72, will be joining Blockchain.com from consulting firm AlixPartners.

Consulting.us
Jan 21st, 2025
AlixPartners announces David Garfield and Rob Hornby as co-CEOs

AlixPartners, a New York-headquartered management consultancy, has promoted David Garfield and Rob Hornby to co-chief executive officers, effective February 1.

CityBiz
Jan 14th, 2025
AlixPartners Appoints David Garfield and Rob Hornby as Co-Chief Executive Officers

Simon has become the Executive Chairman of AlixPartners.

INACTIVE