Virta Health is on a mission to transform type 2 diabetes and weight-loss care. Current treatment approaches aren’t working—over half of US adults have either type 2 diabetes or prediabetes, and obesity rates are at an all-time high. Virta is changing this by helping people reverse their metabolic condition through innovations in technology, personalized nutrition, and virtual care delivery reinvented from the ground up. We have raised over $350 million from top-tier investors, and partner with the largest health plans, employers, and government organizations to help their employees and members restore their health and take back their lives. Join us on our mission to reverse diabetes in 100 million people.

As Senior Manager of Channel Marketing, you’ll play a critical role in driving the next phase of Virta’s growth and getting prospective members excited about changing their lives. You will lead the deployment of millions of emails and direct mailers each quarter, across hundreds of clients, constantly working to streamline and add scalability to our systems while measuring and working to improve performance metrics like open and click-thru rates. 

Reporting to the Director of Growth Optimization, you will be a part of shaping our segmentation and personalization strategy, to make sure that we are maximizing the impact of every touchpoint on every member we can reach. You’ll also advise on the continued growth of our current martech stack and play a part in defining the future as we scale our growth by 10x or more. 

Responsibilities

• Lead execution of email, direct mail, and SMS campaigns to millions of potential members, managing client preferences, optimization strategies, and more

• Leverage our current martech stack + build in new automations to deploy all marketing with near-zero error and continued scalability improvements

• Work with a leading direct mail vendor to send 5-10M pieces in 2025, and coordinate with our email and SMS vendors to support execution

• Compile and analyze data from all marketing touchpoints and sharing insights across growth and other teams to drive iteration and improvement 

• Understand, shape, and implement our vision for impactful segmentation and personalization - creating and optimizing journeys for various client types, member profiles, etc.

• Manage growing team of individual channel marketers, ensuring focus on execution and talent development

90 Day Plan

Within your first 90 days at Virta, we expect you will do the following:

• Deeply understand Virta’s multi-channel, customer segmented marketing strategy and technology stack and get comfortable pulling data and analytics

• Get familiar with tools like SFDC, Braze, Asana, and identify process improvements to improve how our team collaborates. 

• Own setup and execution of campaigns to support best-in-class growth marketing across channels, identifying process improvements and opportunities to improve data-driven decision-making

• Manage two current channel team members

• Provide strategic expertise to customers and marketing colleagues to help us uplevel our marketing approach

• Execute A/B tests to evaluate critical marketing hypotheses

Must-Haves

• 5+ years channel marketing experience, ideally in healthcare / healthtech or in a regulated industry

• 2+ years of people leadership experience with strong EQ and leadership skills, including coordination with cross-functional teams to find solutions

• A track record of success in standing up and scaling new marketing campaigns, tactics, and overall automation strategies

• Experience with marketing automation and modern martech stacks and bringing automation and problem solving to decision making

• Grit and a self-motivated - ready to hop in as needed to make the team successful in a fast-paced growth environment

Values-driven culture

Virta’s company values drive our culture, so you’ll do well if:

• You put people first and take care of yourself, your peers, and our patients equally

• You have a strong sense of ownership and take initiative while empowering others to do the same

• You prioritize positive impact over busy work

• You have no ego and understand that everyone has something to bring to the table regardless of experience

• You appreciate transparency and promote trust and empowerment through open access of information

• You are evidence-based and prioritize data and science over seniority or dogma

• You take risks and rapidly iterate

Is this role not quite what you’re looking for? Join our Talent Community and follow us on Linkedin to stay connected!

As part of your duties at Virta, you may come in contact with sensitive patient information that is governed by HIPAA. Throughout your career at Virta, you will be expected to follow Virta’s security and privacy procedures to ensure our patients’ information remains strictly confidential. Security and privacy training will be provided.

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Virta has a location based compensation structure. Starting pay will be based on a number of factors and commensurate with qualifications & experience. For this role, the compensation range is $138,287 - $162,690.  Information about Virta’s benefits is on our Careers page at: https://www.virtahealth.com/careers. 

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