Full-Time

Principal Service Designer

Posted on 9/27/2025

Reema Health

Reema Health

51-200 employees

Tech-enabled community care linking resources

No salary listed

Minneapolis, MN, USA

Hybrid

Category
UI/UX & Design (1)
Required Skills
Data Analysis
Requirements
  • 7+ years of hands-on professional experience in a service design or user experience design role
  • Experience designing complex service systems in regulated industries with multiple stakeholders that accommodate variation while maintaining quality standards
  • Ability to map end-to-end workflows across different user types and operational constraints, then design scalable processes that work across different contexts
  • Strategically think like a product manager while leading with design strengths - embrace business constraints and use them as design parameters
  • Comfortable analyzing data to identify service design opportunities and measure the impact of process improvements on user outcomes
  • Hands-on experience creating and implementing new operational processes and iterating based on real-world feedback
  • Comfortable working within regulatory constraints while maintaining focus on user experience - understanding how compliance requirements can be integrated into service design rather than bolted on afterward
Responsibilities
  • Own the end-to-end design of our program experiences, systematizing new workflows and continuously improving existing ones based on data and user feedback, including designing workflows that connect our community guide model with clinical care delivery
  • Work closely with the program operations team to ensure that every process you design is both member-centered and operationally sound, translating complex healthcare requirements into intuitive experiences for both members and staff
  • Partner with our technology teams to analyze outcomes data to design and implement workflows that demonstrably improve scalable member experiences and health outcomes
  • Ensure that compliance and regulatory requirements are seamlessly integrated without compromising the human-centered experience
  • Leverage your deep understanding of delivering scalable services to design experiences that truly meet people where they are
Desired Qualifications
  • Bonus points: Experience in healthcare, social services, or other mission-driven contexts where you've designed services for vulnerable or underserved populations

Reema Health connects people to essential services through Community Guides who work with individuals facing loneliness, transportation barriers, food security, housing, employment, and specialized care. The Guides use a mix of public and proprietary engagement data to identify at-risk members early and connect them to care and supports, aiming to prevent costly and avoidable health events. Revenue comes from partnerships with healthcare providers and organizations seeking to improve health outcomes and performance metrics. The company blends local, human-supported care with data-driven risk prediction to address social determinants of health and close gaps in care.

Company Size

51-200

Company Stage

Series B

Total Funding

$27M

Headquarters

Minneapolis, Minnesota

Founded

2020

Simplify Jobs

Simplify's Take

What believers are saying

  • Series B funding of $19M from LRVHealth and Optum Ventures fuels expansion to 17 markets.
  • Havarti Risk analysis shows 23% cost reduction and 3.2x ROI in 12 months.
  • New maternal health programs address perinatal gaps for Medicaid MCOs in 2026.

What critics are saying

  • Rapid expansion to 17 markets strains guide training, dropping engagement rates.
  • Health Catalyst's Contigo AI platform undercuts Reema's model by 40% lower costs.
  • CMS 85% MLR rule cuts Medicaid MCO budgets, slashing Reema contracts by 20-30%.

What makes Reema Health unique

  • Reema Health blends community guides with predictive analytics for high-risk Medicaid members.
  • Local guides enable in-person engagement, connecting 32% of previously unengaged members.
  • Platform targets social needs like housing and food security alongside behavioral health.

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Benefits

Medical, Dental, and Vision Insurance

HSA and FSA Options

401(k) Retirement Savings with Company Match

Employee Assistance Program

Paid Parental Leave

Accrued Paid Time Off

Technology Stipend

Flexible Schedules and Remote Work

Growth & Insights and Company News

Headcount

6 month growth

-1%

1 year growth

1%

2 year growth

-5%
FinSMEs
Dec 2nd, 2025
Reema Health Raises $19M in Series B Funding

Reema Health raises $19M in Series B funding. Reema Health, a Minneapolis, MN-based developer of a human powered and tech-enabled solution that engages hard-to-reach members to improve health outcomes, raised $19M in Series B funding. The round was led by LRVHealth and Optum Ventures. The company intends to use the funds to expand its presence with health plans and its portfolio of offerings proven to boost member engagement and lower costs. Led by CEO Justin Ley, Reema Health partners with health plans to reduce total cost of care, drive revenue, and engage with and improve healthcare utilization for hard-to-reach members. With proprietary technology that helps community guides build and maintain meaningful connections, the company generates member engagement, improves member wellbeing, and delivers return on investment. The community guides live in the communities they serve, ensuring direct, in-person engagement with members. The platform helps guide outreach and engage with members who are most in need of support and most likely to create ROI through engagement in preventive services and health plan programs. Its predictive analytics and proprietary algorithms ensure guides focus on high-risk, high-cost members, improving efficiency and maximizing impact. Further, Reema's platform enables precision engagement at scale, increasing caseload capacity while maintaining high-touch support. Over the past year, Reema Health expanded from 4 to 14 markets, and already has plans to launch in three additional states in early 2026. Building on this momentum, the company is also broadening its program portfolio to include maternal health and other offerings for Medicaid Managed Care Organizations (MCOs) and health plans looking to serve their members in need.

Business Insider
Dec 2nd, 2025
Reema Health raises $19M to expand Medicaid engagement platform that cuts care costs by 23%

Reema Health, a Minneapolis-based company providing tech-enabled member engagement solutions for Medicaid plans, has raised $19 million in Series B funding led by LRVHealth and Optum Ventures. The company combines in-person community guides with data-driven technology to reach hard-to-reach Medicaid members. An analysis by Havarti Risk found that Reema's partnership with a national health plan connected with 32% of previously unengaged members, reducing emergency department visits by 22% and total cost of care by 23%. The health plan achieved a 3.2 times return on investment within 12 months. Over the past year, Reema expanded from four to 14 markets and plans to launch in three additional states in early 2026. The funding will support further expansion and development of new programmes, including maternal health offerings for Medicaid managed care organisations.

GlobeNewswire
Dec 2nd, 2025
Reema Health Tackles Medicaid Challenges with $19M Series B from LRVHealth and Optum Ventures

Reema Health announced that it raised $19 million in Series B funding from LRVHealth and Optum Ventures....

Reema Health
Apr 20th, 2022
Reemahealth hires Melissa Kjolsing as Director of Field Operations

Melissa Kjolsing has been named as Reema’s Chief Growth Officer and Nafula Namuninia has joined as Director of Field Operations.

FinSMEs
Apr 1st, 2022
Reema Health Raises $8M In Seed Funding

Reema Health, a Minneapolis, MN-based health technology platform provider, raised $8M in Seed funding. The round was led by MaC Venture Capital and DNA Capital.  The company, which has raised over $10m to date, intends to use the funds to expand operations and its business reach. Led by Justin Ley, CEO, Reema uses technology to [] The post Reema Health Raises $8M in Seed Funding appeared first on FinSMEs.

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