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Social Media Marketing Manager
Posted on 5/2/2022
INACTIVE
Locations
Bellevue, WA, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Management
Marketing
Social Media
Requirements
  • Bachelor's degree or equivalent combination of experience, education, and training
  • 5+ years of social media marketing
  • Passion for and experience with crafting social-first content, with a proven track record to think strategically about creative and a solid understanding of the social media landscape
  • In-depth knowledge and hands-on experience handling social media campaigns across social platforms including, but not limited to, Facebook, Instagram, Twitter, YouTube, and TikTok
  • Ability to develop social strategies and media plans, as well as quantify the reach, impact, and efficiency metrics of each social campaign
  • Experience with enterprise social listening tools and social marketing reporting platforms
  • Comfortable working in a fast-paced and highly dynamic environment where occasional evening and weekend coverage may be required
  • Experience working with global brands; gaming preferred
  • Passion for both games and the business of games
  • Empathy for gamers and the global gaming community
  • Known for building collaborative relationships with key partners, business partners, and leaders with vision
Responsibilities
  • Build and continuously evolve social media strategies that grow paid and organic engagement, followers, and brand awareness across Facebook, Instagram, Twitter, YouTube, and TikTok
  • Collaborate with global brand marketing, digital marketing, creative, and community teams, to set and execute overall social content calendars that deliver best-in-class social content. Provide ongoing performance feedback to inform content creation strategy and optimal new product launch support plans
  • Analyze new and existing social media platforms, recommend and manage mix of platforms as part of the digital media marketing ecosystem. Continuously evolve and improve social media benchmarking and standardize metrics methodologies
  • Evaluate paid and organic content for optimization and strategic opportunities to improve
  • Stay at the forefront of pop culture and industry trends across social media to advise content development, social tactics, and overall strategy
  • Ensure that social marketing plans incorporate and are consistent with marketing objectives, delivering quantifiable results for each program
  • Drive project management for social programs on a day-to-day level while keeping an eye on a long-term vision for goals and growth
  • Be an industry leader observing market trends, providing inspiration and thought leadership on ways to engage our audience and grow our social media followers
Wizards of the Coast
Game publisher
Company Overview
Wizards of the Coast creates entertainment that inspires creativity, sparks passions, forges friendships, and fosters communities around the globe. Their games seek to harness the boundless energy and imagination of their players. In every pursuit, they seek to inspire a lifetime love for games.
Benefits
  • Direct & Indirect Compensation
  • Employee Health Support
  • Caring for Families
  • Parental Leave
  • Core Hours
  • Generous Time Off Programs
  • Free and Discounted Products
  • 4 hours/ Month Paid Volunteer Time
Company Core Values
  • Be legendary
  • Build a well-rounded crew
  • Delve into dungeons
  • Don't split the party
  • It takes a multiverse