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Full-Time

Content Strategy Lead

Updated on 9/12/2024

Inkitt

Inkitt

51-200 employees

Reader-powered digital publishing platform

Data & Analytics
Consumer Goods
Entertainment

Compensation Overview

$56k - $328kAnnually

Mid, Senior

San Francisco, CA, USA

Category
Content Strategy
Creative Writing
Content & Writing
Required Skills
Communications
Marketing
Data Analysis
Requirements
  • MBA or an advanced degree in a relevant field is preferred.
  • Extensive experience in a content strategy role, preferably within a tech-driven, analytically rigorous environment.
  • Proven ability to work with creatives, with hands-on experience in writing novels, screenplays, or similar narrative-driven content.
  • Strong understanding of data analytics and the ability to translate data into actionable insights.
  • A deep passion for storytelling with a solid understanding of what makes a story engaging and commercially successful.
  • Exceptional analytical skills with a strong talent for translating numbers into strategic actions.
  • Strong leadership skills with the ability to manage cross-functional teams and projects.
  • Excellent communication skills, with the ability to convey complex ideas to both creative and analytical teams.
Responsibilities
  • Develop and oversee the content strategy for Galatea, including the scheduling and pricing of audiobooks and ebooks across 10 local markets. Ensure a consistent pipeline of high-quality stories that drive user retention and satisfaction.
  • Work closely with the marketing team to leverage content for user acquisition and retention strategies, using both paid and organic channels.
  • Utilize data to inform content decisions. Translate complex analytics into actionable insights that enhance the quality and appeal of our stories. Continuously optimize content strategy based on user behavior and feedback.
  • Lead and collaborate with the writer's room and editorial teams to ensure that creative output aligns with user-derived insights. Foster a culture of iterative improvement where data and creativity coexist to produce world-class storytelling.
  • Tailor content strategies to fit the unique demands of each local market, ensuring that our stories resonate culturally while maintaining global standards of quality.
  • Monitor and control production costs while maintaining a high standard of storytelling. Ensure that content is delivered on time and within budget, optimizing resources to maximize ROI.

Inkitt operates as a reader-powered publisher, offering a platform where readers can access a diverse range of books for free across various genres like fantasy, sci-fi, romance, and more. The platform allows readers to provide feedback to authors, influencing the development of stories. Authors can submit their works, which Inkitt evaluates based on reader engagement metrics such as reading time and feedback. This data-driven approach helps Inkitt identify promising stories for publishing deals, which may include distribution on its sister app, GALATEA. Unlike traditional publishers, Inkitt minimizes risk by focusing on stories that have already garnered reader interest. The company generates revenue through publishing deals, sharing profits with authors, and potentially from premium content offerings. Inkitt's goal is to connect readers with new literary talent while providing authors with a platform to showcase their work.

Company Stage

Series C

Total Funding

$117M

Headquarters

San Francisco, California

Founded

2014

Growth & Insights
Headcount

6 month growth

2%

1 year growth

8%

2 year growth

14%
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Simplify's Take

What believers are saying

  • Inkitt's recent $59M funding round and backing from top-tier investors like New Enterprise Associates and Kleiner Perkins signal strong financial health and growth potential.
  • The launch of GalateaTV opens new revenue streams and opportunities for multimedia adaptations of popular stories, expanding the company's market presence.
  • The Inkitt Author Subscription Program allows authors to monetize their content directly, providing a sustainable income model and fostering a loyal reader base.

What critics are saying

  • The reliance on AI and data-driven models may face challenges in accurately predicting market trends and reader preferences, potentially leading to missed opportunities.
  • The competitive landscape of digital publishing is intense, with established players like Amazon's Kindle Direct Publishing posing significant threats.

What makes Inkitt unique

  • Inkitt's reader-powered model leverages real-time engagement data to identify and publish high-potential stories, setting it apart from traditional publishers.
  • The integration of AI to analyze reader feedback and engagement metrics provides a data-driven approach to publishing, minimizing risk and maximizing success.
  • Inkitt's dual-platform strategy, including the GALATEA app and the newly launched GalateaTV, offers multiple distribution channels for authors, enhancing their reach and revenue potential.