Senior Account Executive

Description

Who is Red Thread PR?

In a world of distrust and click bait, Red Thread PR delivers sustained relevance and authenticity to build credibility, influence perceptions and behaviors, and develop meaningful connections. An independent specialty PR agency, our roots date back to 1964 when Berny Brownstein founded Brownstein Group with a vision to bring a fresh perspective to the Philadelphia advertising scene. The legacy continues to evolve, expand, and anticipate clients’ ever-changing needs through Brownstein Group’s network of nimble agencies, including PR specialty shop Red Thread PR.

Job Description

Red Thread PR is seeking a PR Senior Account Executive to join our growing team. We are looking for an independent, self-starter who excels at client service and has a passion for media relations –with a portfolio of regional and national headlines to prove it. This individual must have experience planning and executing large scale paid/owned/earned communications plans; experience executing both consumer and business-to-business campaigns is preferred. 

The PR Senior Account Executive on this dedicated account team will be responsible for contributing to client relations; supporting the management of PR account team deliverables; supporting PR’s integration with the extended advertising team; strategic PR planning across multiple campaigns and their execution. The Senior Account Executive must be adept at identifying opportunities, solving challenges and mentoring junior staff and above all, must be a media relations expert. It requires collaborative work within both the PR department and integrated agency team at-large, strategic thinking and proven executional experience with paid, owned and earned media tactics. 

Qualified candidates will demonstrate an ability to be a strategic account leader, successfully garner top-tier media coverage, execute well-written thought leadership materials and manage an integrated communications platform.

Requirements

RESPONSIBILITES

Client and Account Management

• Day to Day client contact 
• Accountable for leading the successful planning, execution and wrap-up reporting of assigned projects
• Provide thoughtful, forward-thinking public relations counsel to the client and account team
• Actively communicate with clients as required assume an increasingly senior role in addressing client concerns and exceeding client expectations
• Participate and lead client calls as specified by supervisor. Provide strategic input, analysis and feedback on client calls in addition to providing updates
• Support internal account team to ensure understanding and expectations of client needs and ensures agency integration

Planning

• Develop strategic PESO plans that reflect the client’s goals and objectives and demonstrate modern tactics

Media Relations & Execution:

• Proactively search for story opportunities and proactively pitch and place stories in national, regional and trade media
• Monitor media daily and identify topics of interest to the team and clients
• Conduct media outreach against strategic plan, focusing on high value media targets; build and maintain personal network of meaningful media relationships
• Brief clients on anticipated topics and themes of interviews and appearances and prepare interview briefing materials and talking points
• Verify media lists prepared by junior staff. Review and edit media coverage summaries prepared by junior members
• Create press materials including news releases, toolkits, media advisories, fact sheets, newsletters, byline articles, case studies, speeches that reflect the client’s brand and key messages
• Coordinate award submissions and speaking opportunities
• Deliver executional excellence across all PR tactics, including but not limited to: regional and national media relations, event planning and management, community relations, content development, internal comms, message development, speaking engagements, other outreach
• Manage budget and timelines
• Mentor junior staff; ensure that timelines and expectations are met and delivered
• Manage reporting and merchandising of client work, communicate results to clients regularly
• Keep abreast of PR industry trends, best practices, new media and evolving technologies and tactics, and educating the account team
• Stay current and gain proficiency on new software platforms that impact the practice of PR
• Stay current and add to personal understanding of issues, processes, terms, products, and regulations specific to client’s industry. Master complex issues that impact client business and industry

QUALIFICATIONS

• 5 years of experience in public relations – agency or equivalent client-side PR experience 
• BA/BS in communications, public relations, journalism, marketing or a similar major
• Demonstrated media relations expertise featuring b-to-b clients
• Comprehensive b-to-b communications experience
• Experience planning and executing large-scale PESO communications plans
• Experience working on an integrated agency team is a plus 
• Proficiency in Microsoft Office suite and media monitoring tools such as Critical Mention, Meltwater and Cision

Physical Requirements & Working Conditions:

• Ability to sit or stand for prolonged periods of time
• This position may require time in office buildings or outdoors

Perks for your well being: 

Brownstein offers the following benefits so you remain unstoppable.

• An opportunity to collaborate and create with some of the smartest, coolest, and most interesting people in the industry 
• A competitive salary 
• Health benefits
• Wellness programs
• 401K program
• Hybrid work environment 
• Flex Days
• Summer Hours
• Unlimited PTO 

*Brownstein Group does not accept unsolicited resumes from staffing vendors including recruiters, staffing firms, etc., and does not pay fees for any unsolicited resumes.*

Brownstein is committed to cultivating a culture of inclusion and authenticity.

The sum of our collective individual life experiences, uniqueness, knowledge, creativity, self-expression, and talent that our employees bring to their work represents not only a major part of our culture, but our work and Brownstein’s success as well.

Brownstein is an equal opportunity employer. When bringing people into our team, we welcome the unique perspectives they bring related to their experience, culture, education, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, veteran’s status, color, religion, ableness, sexual orientation, and beliefs. We believe in the strength of our people and the power in diversity.

We’re always working on being more inclusive and there will always be more work to do, so please come and join us.