Full-Time
Updated on 5/9/2026
SaaS platform mapping customer journeys
No salary listed
Europe
Remote
TheyDo provides a SaaS platform that helps businesses design, manage, and optimize the entire customer journey. The core product is a collaborative workspace where teams can map the customer experience from first contact through post-purchase, identify pain points, and seize improvement opportunities. The platform supports cross-team collaboration, enabling alignment between customer needs and business outcomes to boost satisfaction and loyalty. TheyDo’s offering is delivered via subscription with tiered access, differentiating itself by focusing on end-to-end journey management and shared collaboration rather than a single, isolated tool.
Company Size
51-200
Company Stage
Early VC
Total Funding
$49.7M
Headquarters
Amsterdam, Netherlands
Founded
2019
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Flexible Work Hours
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TheyDo, led by CEO Jochem van der Veer, recently secured a $30 million Series B round. The company aids enterprises like Ford and Cisco in enhancing customer experience by focusing on journey-centric models. Jochem emphasizes the importance of strategic alignment over chasing automation trends, addressing the gap between data collection and meaningful insights.
SAN FRANCISCO--(BUSINESS WIRE)--Remote, the leader in building, managing, and supporting globally distributed workforces, today announced the winners of its first-ever Remote Excellence Awards. The Awards recognize companies that have demonstrated exceptional commitment, innovation, and enthusiasm in navigating the challenges and opportunities presented by remote work. The Awards celebrate the visionary efforts driving success in the realm of remote work and distributed teams and provide a roadmap of effective strategies and practices for other businesses to follow. The Awards recognize inspiring winners across 10 categories covering vital aspects of modern business:. Excellence in Remote Work Culture:
TheyDo, the leading journey management platform, announced an additional $34 million in funding today (14th March 2024). Blossom Capital led the round, supported by other existing investors Arches Capital and Innovation Quarter and joined by global customer experience evangelist Steven van Belleghem, Highsage Ventures and 20Sales. The round will enable TheyDo to continue leading the journey management movement at scale; increase R&D, focus on AI and data ingestion; and build out its customer-facing team in the United States.
TheyDo, an Amsterdam Netherlands-based provider of a customer journey management platform, raised €12M in Series A funding.
Amsterdam-based TheyDo has raised €12 million in a Series A funding round. The company brings data, qualitative insights, and business objectives all under the customer journey roof, and helps align teams and drive a superior customer experience. The new capital is aimed at a prolonged recruitment drive that will see the company welcome new designers and engineers to the team. In total, TheyDo has raised €14 million.The €12 million Series A round was led by Blossom Capital, with 20VC and a host of angel investors including Des Traynor, Founder at Intercom, Miro COO Grisha Pavlotsky, former VP Enablement at Snowflake, Jeroen Nieuwenhuijs, Elena Verna, Growth at PLG Amplitude/Miro, Retool’s VP Sales Eleanor Dorfman, Figma’s VP Sales Kyle Parrish, John Cutler, product manager at Amplitude, CPO at Calendly Annie Pearl, Risto Lahdesmaki, ex Capgemini EVP, and Goodwin partner Lawrenche Chu.TheyDo, not to be confused with WeWork, nor a nuptials service, is taking its cues from future market insights that projects the customer journey mapping software market to be worth a healthy $48.5 billion by 2032, a figure up from $10.7 billion in 2022.According to the startup, they are the first platform that can show businesses all parts of all journeys in one place. They claim to offer the only platform where all metrics and quantitative data are linked to the actual touchpoint where the data is coming from, and where all qualitative insights complement and support the emotional aspect of each journey step.In so much, TheyDo is offering business units company wide, including everyone from CX to product, marketing, sales, and customer success, the ability to manage all of their data and insights in the context of where it actually takes place.In use by major brands including Atlassian, Cisco, IBM, Johnson & Johnson, and T-Mobile, the end goal for TheyDo is to give businesses the ability to spot perhaps previously unforeseen opportunities and prioritise work, ultimately putting the customer at the forefront of everything they do.As we’ve seen with Chattermill’s $26 million raise, the business of staying in business is very much hanging in the balance in today’s economic climate, and providing an exemplary customer experience time and time again, on a individual-by-individual basis can make all the difference between in the black and in the red.“We all know the importance of understanding the customer journey by now, but turning that understanding into action, alignment, and creating a way of working around these journeys is incredibly hard. The reason we started TheyDo is that we've seen companies who are journey-centric not only outperform their competition, but also have a way better internal culture,” commented TheyDo CEO and co-founder Jochem van der Veer