Full-Time

Marketing Analytics Manager

Posted on 3/5/2024

Acrisure

Acrisure

1,001-5,000 employees

Provides insurance, reinsurance, and cyber services

Consulting
Social Impact
Financial Services
Real Estate

Senior

Cambridge, MA, USA

Required Skills
Sales
Facebook Ads
SQL
Tableau
Marketing
Business Analytics
Data Analysis
Google Analytics
Requirements
  • Bachelor's degree in a quantitative discipline
  • 8+ years of experience in business analytics with 4+ years in analytics across media buying teams
  • Experience defining a clear and innovative marketing analytics strategy
  • Strong expertise in data manipulation and analysis using SQL
  • Technical expertise in mining and modeling data
  • Experience with Tableau or similar data visualization tools
  • Experience with media platforms like Google Analytics, Facebook Ads Manager, etc.
  • Experience with experimental design and statistical analysis
  • Excellent communication skills
Responsibilities
  • Collaborate with data scientists, product managers, and engineers to establish a marketing analytics function
  • Define objectives and KPIs across the marketing funnel
  • Create customer profiles and test sales funnel variations
  • Drive a single source of truth for KPIs and data quality
  • Propose innovative approaches for leveraging marketing analytics
  • Lead the creation of data visualizations and dashboards
  • Optimize reporting processes and implement automated alerts

Acrisure specializes in providing insurance, reinsurance, cyber services, and mortgage origination, leveraging advanced technologies for risk management and data security. The company's high-tech solutions focus on innovative risk management strategies and data security measures, utilizing advanced technologies for these purposes.

Company Stage

N/A

Total Funding

$7.1B

Headquarters

Grand Rapids, Michigan

Founded

2005

Growth & Insights
Headcount

6 month growth

34%

1 year growth

117%

2 year growth

236%
INACTIVE