Director – Marketing
North America
Posted on 9/26/2023
INACTIVE
Match Group

1,001-5,000 employees

Website
Global online dating platform with diverse brands
Company Overview
Match Group, with its 25-year history, has consistently demonstrated industry leadership by pioneering the concept of online dating and introducing technology-driven features like the Swipe feature® and social discovery. The company's commitment to diversity, safety, and privacy, as well as its efforts to make tech connections more inclusive, sets it apart in the industry. With over 750 million downloads of its apps and its products contributing to over 40% of all online-started relationships in the U.S., Match Group's influence and reach are undeniable.
Consumer Software

Company Stage

IPO

Total Funding

$400M

Founded

1986

Headquarters

Dallas, Texas

Growth & Insights
Headcount

6 month growth

↑ 10%

1 year growth

↑ 14%

2 year growth

↑ 19%
Locations
Los Angeles, CA, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Marketing
CategoriesNew
Growth & Marketing
Requirements
  • 10+ years of experience in overall marketing functional areas
  • 3+ years of leadership or team management experience in companies with global brands
  • Strategic, analytical, communication, interpersonal, and problem-solving skills
  • BA/BS degree or equivalent practical experience
  • Native level proficiency in English
Responsibilities
  • Set marketing strategy for further growth of Hyperconnect and its brands in North America
  • Define differentiated brand positioning and execute multiple campaigns to build the brand and achieve growth, via owned (e.g. PR, social, email/notifications) and paid channels
  • Responsible for annual and quarterly marketing planning, including country investment strategies, partnerships, and media strategy
  • Monitors the development of marketing plans, assesses market penetration, and product positioning to drive competitive advantage
  • Collaborate with a creative agency to develop marketing campaigns and implement plans
  • Drive communications strategy to deliver proactive PR tactics
  • Collaborate with other cross-functional teams within Hyperconnect and Match Group
  • Manage marketing budget and external contractors/agencies
Desired Qualifications
  • Experience in online dating or live streaming business
  • Understanding of user lifecycle marketing