Foxit is remaking the way the world interacts with documents through advanced PDF technology and tools. We are a leading global software provider of fast, affordable, and secure PDF solutions that are used by millions of people worldwide. Winner of numerous awards, Foxit has customers in more than 200 countries and global operations. We have a complete product line and an exciting and aggressive development schedule. Our proven PDF technology is disrupting the status quo establishment and has accelerated our company growth. We are proud to list as customers Google, Amazon, and NASDAQ, and with your skills and help, we plan to add many more. Foxit has offices all over the world, including locations in the US, Asia, Europe, and Australia. For more information, please visit https://www.foxit.com.
Key Responsibilities
1. Campaign Strategy & Planning
Create a comprehensive Campaigns plan designed to achieve set business goals.
Develop compelling digital campaigns designed to drive leads, eCommerce, and customer retention.
Identify campaign opportunities across the customer lifecycle; utilize data to inform strategies.
Define campaign targets to benchmark performance.
Manage budgets and resources effectively.
Stay informed of market trends, competitor activities, new technologies, etc. to inform strategy development.
2. Campaign Execution
Coordinate with internal teams to ensure the timely execution of campaign elements, including developing campaign strategy and creative briefs.
Work closely with the Product Marketing team to align campaign messaging with key product features and benefits.
Work closely with the Digital Marketing team to identify effective channels and tactics.
Work closely with the Design team to inform creative development and ensure assets align with campaign objectives.
Liase with Sales, Brand and other departments to ensure campaign effectiveness.
3. Reporting & Optimization
Analyze data / KPIs to monitor and assess campaign performance.
Identify areas for improvement and make optimization recommendations.
Prepare reports on campaign results.
Measure and report on campaign success, adjusting strategies as needed based on audience, channel and funnel insights.
Qualifications
5+ years’ experience in marketing with a focus on campaign management or digital marketing.
Experience in the software/SaaS industry, with extra credit for knowledge of PDF or document management solutions.
Strong understanding of digital marketing channels and strategies.
Strong project management skills, with the ability to manage multiple projects simultaneously.
Strong organizational and collaboration skills, with the ability to work cross-functionally across multiple teams to drive projects to completion.
Excellent analytical skills, with experience using data to inform marketing decisions.
The role description doesn’t fit 100%? But you have the feeling that Foxit could give your career a boost? Let’s talk anyway and tell us your story! We are still growing, and some job profiles are not written yet!
Foxit is a progressive, open-minded meritocracy. What you’re capable of matters, the rest doesn’t. (We’re an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.)
For US Positions: Being authorized to work in the U.S. is a precondition of employment. Foxit Software will not sponsor applicants for work visas.
