Web Analyst

Job Description:

The Web Analyst is a key role in Pluralsight’s Marketing Analytics team, responsible for collecting, analyzing, and interpreting data from Pluralsight’s website interactions. In this role, you will partner with our Digital Experience Team to provide insight into Pluralsight.com user behavior and identify opportunities to enhance user experience and site performance.

Who you’re committed to being:

• You thrive on collaboration and enjoy partnering with others to achieve common goals

• You approach problems and situations with a curious mindset, eager to learn and hear others’ opinions

• You are a strong communicator with the ability to adapt your messaging to resonate with different personas

• You embrace challenges, learn from mistakes, and are motivated by growth opportunities

• You manage your time effectively and are committed to exceeding expectations

What you’ll do:

• Collect, analyze, and report on data such as traffic, visitor behavior, and site performance

• Monitor trends and proactively identify areas for further research, analysis, and testing

• Build and maintain dashboards to monitor website traffic, engagement, and conversion

• Collaborate with stakeholders to identify clear goals and KPIs for A/B testing

• Provide guidance on A/B test sample size and duration to ensure statistically significant results

• Analyze A/B tests to optimize digital experiences, using data to make informed decisions

• Develop and present analyses and reports to stakeholders, translating complex data into actionable insights and recommendations

• Work with the web development team to ensure appropriate specifications for web analytics tracking, including the configuration of data layers, tags, and tracking codes

Experience you’ll bring:

• Involvement with and knowledge of website tagging, A/B testing concepts, targeting and personalization capabilities

• Proficient in Adobe Target and Adobe Launch is a plus

• Analytical and problem-solving skills, with the ability to translate data into actionable insights and share findings with stakeholders effectively

• Familiar with HTML, CSS and Javascript, with the ability to read, reuse and customize code preferred

Requirements:

• Minimum 2-3 years experience in web/digital analytics

• Bachelor's degree in Marketing, Business, Computer Science, Statistics, or a related field

• Proficient in using Adobe Analytics to track, analyze, and interpret website data, including understanding metrics, segments, and reports

Why you’ll love working here:

• We’re a blended workplace, where team members work remotely or in a hybrid setup depending on their role and location

• We’re mission driven and guided by our culture pillars

• We have a strong commitment to diversity and belonging

• We cultivate a culture of trust, autonomy, and collaboration

• We’re lifelong learners and champion team member growth and advancement

• We’ve got you covered - team member benefits include competitive compensation packages, medical coverage, unlimited PTO and Summer Fridays, wellness reimbursements, Pluralsight subscription, professional development funds and more.

About us:

Pluralsight provides the only learning platform dedicated to accelerating the technology skills and capabilities of today’s tech workforce. Thousands of companies, government organizations and individuals around the world rely on Pluralsight to support critical technology skill development in areas that are crucial to innovation including artificial intelligence, cloud computing, cybersecurity, software development, and machine learning. Pluralsight provides highly curated content developed by vetted technology experts, industry leading skill assessments, and hands on, immersive learning experiences designed to help individuals skill-up faster.

Physical and Mental Requirements:

Work is performed in an office (or home office) environment and requires the ability to operate office equipment and keyboards. Sedentary work. Repetitive work. Ability to perform tasks related to documentation, data analysis, transcription and extensive content analysis. Learn new tasks, remember processes, complete tasks independently, and make timely decisions in the context of a workflow.

EEOC Statement

Bring yourself. Pluralsight is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, age or protected veteran status. Pluralsight will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please visit the bottom of our website to learn how to request an accommodation.

For more information on Pluralsight’s commitment to building a more diverse and inclusive workforce, please review our most recent Diversity, Equity, Inclusion and Belonging report here.

The annual US base salary range for this role is $69,300- $85,500 USD. Pluralsight's pay ranges vary based on work location. Talent Acquisition can share more detail during the hiring process when applicable. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. In addition to the base salary, this role may also be eligible for benefits and bonuses.

Applications must be submitted within 90 days after the initial posting date to be considered.

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