Full-Time

Sr. Consultant Channel Insights

Updated on 8/7/2026

GuideWell Mutual

GuideWell Mutual

201-500 employees

Mutual holding company enabling integrated health

No salary listed

United States

In Person

Must be able to travel to multiple locations for work.

Bachelor's

Category
Business & Strategy (1)

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Requirements
  • 6+ years related work experience
  • Insights, Reporting, Dashboard, Analysis experience
  • Cross-channel insights craft. Reads channel-level and journey-level performance side by side and finds the cross-channel pattern other reads miss.
  • Interpretation fluency across operational CX data. Reads NPS / CSAT / CES output, contact-center metrics, digital-experience analytics, complaint data, and transactional signal together — spots weak inference, holds the bar on what gets put forward.
  • Journey-thinking discipline. Holds the end-to-end view of how an experience unfolds and where it disconnects, rather than getting pulled into a single-channel diagnosis.
  • Strong written narrative for operational-leader audiences. Cross-channel briefs that operational leaders consume quickly and act on this quarter.
  • Decision orientation. Treats every investigation as a recommendation in service of an operational decision. Closes the loop on what changed and how the experience moved.
  • Comfort with shifting priorities. Reshapes the cross-channel agenda when the operational question moves; ships against the time available.
  • Collaborative consulting posture. Earns trust across multiple channel owners without holding reporting authority over any of them. Carries credibility on the operational side as well as the insights side.
  • Bachelor’s degree in Marketing Research, Behavioral Science, Statistics, Quantitative Psychology, Industrial Engineering, Operations Research, Public Health, Business, Economics, or a related quantitative or social-science discipline.
Responsibilities
  • Hold the cross-channel experience read for the enterprise. Pull quantitative and qualitative input from every channel — digital self-service, contact center, retail, broker, provider, claims, billing — into one continuous picture of how members and customers are actually experiencing GuideWell across the journey.
  • Lead deep-dive cross-channel investigations. When senior leadership or an operational leader wants to know why an experience metric moved, why a journey is breaking down, or why a channel is underperforming — design the investigation, run it, and ship the answer.
  • Partner with channel owners as the named insights consultant. Sit with Customer Care, Digital, Retail, Member / Customer Experience, and Broker / Provider Network leaders. Translate cross-channel findings into recommendations they can move on.
  • Translate findings into operational recommendations. Hold the writing and visual standard the function expects; make sure cross-channel work lands with operational leaders in time to change the work this quarter.
  • Carry the function’s channel-experience insights standards — measurement, journey framing, narrative, evidence handling. Hold the bar on what gets put forward as a cross-channel finding versus what is a within-channel signal.
  • Cross-pollinate with the function’s CMX tracker, NPS / CSAT / CES, and journey-feedback programs. Pull operational channel signal into the listening-program read; feed listening output into operational channel diagnoses.
  • Coach analysts and Leads across the function on cross-channel reading — journey framing, channel-by-channel diagnosis, and the discipline of holding the cross-channel view together.
  • Contribute to channel-experience planning at the sub-pillar level. Help shape the rolling agenda of cross-channel investigations and the function’s posture on emerging channels.
Desired Qualifications
  • 10+ Years Insights, customer experience, channel performance, or applied behavioral / operations research in an enterprise or consultancy setting.
  • 5+ Years Cross-channel customer-experience work — reading experience across multiple operational channels and translating into operational change.
  • 3+ Years Senior partnership with operational leaders (Customer Care, Digital, Retail, Network, or comparable) as the named insights or experience consultant.
  • 3+ Years Journey-level analysis and cross-channel investigation — designing and running the work that explains why a journey or an experience metric is moving.

GuideWell Mutual Holding Corporation is a not-for-profit mutual holding company that acts as the parent to a family of companies focused on transforming health care. It builds an integrated ecosystem of health-related products and services, collaborates with partners, and advocates for better health to help people navigate the changing health landscape and enjoy a better experience. Its approach emphasizes improving efficiency and delivering high-quality care rather than pursuing profit. The goal is to shape the future of health by coordinating services and innovations that improve outcomes and access across the health system.

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

Jacksonville, Florida

Founded

2011

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Simplify Jobs

Simplify's Take

What believers are saying

  • Pat Geraghty exits December 31, 2025, after scaling revenue from $8 billion to $32 billion.
  • Brian D. Pieninck starts October 1, 2025, preserving leadership continuity into 2026.
  • GuideWell Chat reduced employee time on coding, writing, summaries, and status reports.

What critics are saying

  • GuideWell cut 3% of staff in January 2025, signaling margin pressure and restructuring.
  • Trademark litigation against Guidewell Education, LLC exposes brand and legal costs.
  • Florida concentration makes a sustained Florida Blue share loss existential by 2027.

What makes GuideWell Mutual unique

  • Florida Blue covers all 67 Florida counties, giving GuideWell statewide distribution.
  • GuideWell's mutual, not-for-profit structure supports member-owned positioning and community reinvestment.
  • Triple-S Puerto Rico and Florida Blue diversify revenue beyond a single state.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Unlimited Paid Time Off

Wellness Program

Company News

Port Arthur News
Aug 4th, 2025
GuideWell appoints Brian D. Pieninck president & CEO

JACKSONVILLE, Fla., Aug. 4, 2025 /PRNewswire/ - GuideWell Mutual Holding Corporation has appointed Brian D. Pieninck as its next president and chief executive officer (CEO), effective Oct. 1.

PR Newswire
May 2nd, 2025
Florida Blue Foundation Honors Nine Nonprofits From Across The State For Innovation And Community Impact During 20Th Annual Sapphire Awards

ORLANDO, Fla., May 2, 2025 /PRNewswire/ -- The Florida Blue Foundation, the philanthropic affiliate of Florida Blue, is proud to announce the nine finalists for the 2025 Sapphire Awards, recognizing outstanding programs, organizations, and individuals making a significant impact in community health across Florida.2025 Sapphire Award WinnersAt its annual Community Health Symposium and Sapphire Awards on May 1 in Orlando, the Florida Blue Foundation announced the winners who will share $525,000 to continue their local impact work. This year's symposium theme highlighted the power of technology, innovation, and AI in improving health outcomes for many in the state."We are thrilled to celebrate the 20th anniversary of the Sapphire Awards and recognize the outstanding contributions of these programs, organizations and individuals," said Florida Blue Foundation Executive Director, Susan Towler. "Each of the honorees is dedicated to innovation that improves the lives of Floridians, and we are honored to support their inspiring work."Below are the programs that were honored:The Family Navigator program, led by Alzheimer's Community Care ( West Palm Beach , Palm Beach County ) provides a lifeline of support, tools, and resources to family caregivers, empowering them to care for their loved ones at home. The program has served 3, 846 patients and caregivers and has achieved an 85% success rate. The Family Navigator program received a first-place award and $100,000. Watch their video., ) provides a lifeline of support, tools, and resources to family caregivers, empowering them to care for their loved ones at home

PR Newswire
Mar 31st, 2025
Guidewell / Florida Blue Ceo Pat Geraghty To Step Down At Year End

Tenure Marked by Dramatic Growth, Industry Leadership, and Statewide Community ImpactJACKSONVILLE, Fla., March 31, 2025 /PRNewswire/ -- Pat Geraghty will retire from his role as president and chief executive officer of GuideWell and Florida Blue on December 31, 2025, after serving since 2011, the company announced today. During his tenure, Geraghty, 65, led the transformation of Florida's largest health insurer into GuideWell, a comprehensive health solutions enterprise, with a significant presence in Puerto Rico and across the country while also expanding Florida Blue's reach and impact across the state.GuideWell & Florida Blue President & CEO, Pat GeraghtyThomas G. Kuntz, Chairman of the GuideWell and Florida Blue Boards of Directors, stated, "Pat Geraghty's visionary leadership has transformed our organization and positioned us as a national leader in the evolution of health care. His commitment to members, employees, and the communities GuideWell serves has been extraordinary. Under his guidance, the company has grown from $8 billion to $32 billion in revenue while maintaining a strong mission focus. He has strengthened the company immeasurably and his dedication to our values and to helping people and communities achieve better health has had a profound impact on our culture, the health insurance industry, and the communities where GuideWell and its companies operate.""Being entrusted with the leadership of GuideWell / Florida Blue has been the highlight of my career," said Geraghty

South Florida Hospital News
Mar 12th, 2025
GuideWell and Florida Blue Appoint Julia M. Brown to Board of Directors

GuideWell and Florida Blue appoint Julia M. Brown to board of directors.

PR Newswire
Oct 15th, 2024
Accesshope And Webtpa Join Forces To Bring Virtual Cancer Care Support To More Employers

Collaboration expands WebTPA's cancer care solution to give employers and their employees access to expertise from top cancer specialists across the U.S. DUARTE, Calif. and SAN FRANCISCO, Oct. 15, 2024 /PRNewswire/ -- AccessHope, LLC, a cancer support services company, and WebTPA Employer Services, LLC, a healthcare benefits administrator with 30+ years of experience managing custom health plans and serving over 3.1 million members, today announced they have launched a collaboration to extend AccessHope's services to WebTPA's self-insured employers and their plan members. Eligible members will now have access to remote expertise from National Cancer Institute (NCI)-Designated Comprehensive Cancer Center subspecialists knowledgeable in the latest cancer discoveries and clinical trials. These specialists will be available to review cancer diagnoses, treatment plans and personalized precision medicine opportunities, providing expertise that can support treating oncologists and their patients at any point in their cancer journey