Full-Time

Marketing Analytics Specialist

Updated on 4/15/2024

Ecobee

Ecobee

501-1,000 employees

Smart thermostats and home energy solutions

Hardware
Consumer Goods

Senior, Expert

Toronto, ON, Canada

Required Skills
Python
Data Science
BigQuery
SQL
Tableau
Salesforce
Marketing
Looker
Data Analysis
Google Analytics
Requirements
  • Progressive work experience in a marketing analytics function with an emphasis on technical capabilities. Media agency background is a plus.
  • An educational background in marketing, analytics, data science, or related field.
  • A strong technical and data management background, querying data using SQL, or other relevant technologies, and working with platforms like Salesforce Marketing Cloud and Google BigQuery.
  • Experience with data visualization tools like (Looker, Tableau, SiSense), users experience tools (Google Analytics, Amplitude) and statistical and ETL tools (Python, R, Hevo).
  • A curious and strategic thinker who can dive deep to get the necessary data. You can confidently and concisely present recommendations to both business and technical stakeholders using strong storytelling skills tailored to your audience. You can tell the story of what happened, and why.
  • Passionate about the analytical process and balance it with a strong business and marketing background. You know how to measure success from marketing initiatives and showcase both the short-term and long-term benefits of brand building activities, while at the same time being comfortable gathering datasets with a SQL query.
  • You have excellent analytical, communication, presentation, and collaboration skills.
  • A strong interest in marketing innovation, along with an understanding of the impacts of emerging technologies such as Artificial Intelligence and Machine Learning.
Responsibilities
  • Builds and maintains the Marketing Analytics infrastructure with the support of the Marketing Analytics Manager and Marketing Technology Lead.
  • Owns the development of the necessary technical processes to enable effective and efficient ingestion, warehousing and archiving of data.
  • Supports the Marketing Analytics Manager on ways to enable high impact insights to inform strategic decision making for the Marketing organization.
  • Collaboratively build, maintain, and evolve foundational analytics artefacts such as executive dashboards, campaign post-mortem templates and ad-hoc reports.
  • Consults with marketing stakeholders to understand their data/analytical requirements and proactively collaborates with necessary teams to action.
  • Owns and coordinates management of marketing data dictionary in collaboration with Product Analytics, BI, Data Science and other internal analytical functions.
  • Cultivate knowledge, establish best practices, and disseminate them across various teams

As a leader in the smart thermostat and home devices industry, this company pioneers technology that significantly enhances energy efficiency and comfort in homes. By integrating seamlessly with major smart home ecosystems, it not only promotes substantial energy savings but also supports environmental sustainability. This commitment to innovative, eco-friendly solutions makes it an attractive workplace for those passionate about technology and environmental conservation.

Company Stage

M&A

Total Funding

$104.7M

Headquarters

Toronto, Canada

Founded

2007

Growth & Insights
Headcount

6 month growth

2%

1 year growth

8%

2 year growth

17%

Benefits

Health/Lifestyle Spending Account

75% parental leave top-up

Health benefits starting day 1

25-day paid sabbatical in year 5

$1,500 learning & development budget

Quarterly hackathons

Volunteer Days

Flexible hours & work from home

Your own Ecobee device