Full-Time
Growth Marketing Lead
Cloud-based AI entreprise solution software
AI & Machine Learning
$80000 - $120000
Stock Options
Senior
Seattle, WA, USA + 1 more
Required Skills
Sales
SEO
Google AdWords
Marketing
Google Analytics
Requirements
- 4+ years experience generating demand for technology products or services, ideally in the B2B/enterprise space
- Expert using various channels (Google Ads, LinkedIn, GDN, SEO / content marketing, email, in-product) and tools (SEMrush, Moz, GSC, etc) to move prospects through the buying journey and generate revenue
- Deep understanding of tracking and attribution (Google Analytics, GTM) with excellent analytical skills; able to craft actionable insights from complex data
- Mastery of hypothesis-guided optimization and A/B testing best practices; can build and prioritize a pipeline of ideas against finite resources
- Good design sense and experience partnering with internal and external creative partners on asset development
- Can thrive autonomously with sound judgment in a self-serve, ambiguous environment to build stakeholder relationships and ensure success of the program
- Biased towards speed - understands the opportunity costs of over documenting and over engineering campaigns in a fast paced, high growth startup environment
- Excellent verbal and written communication skills, able to influence at all levels and match the audience / context
Responsibilities
- Own the strategy, development, and optimization of growth marketing campaigns across paid and organic channels to generate awareness and high quality leads for Hive’s best-in-class AI solutions
- Collaborate across a network of internal (product, sales, design) and external (Ad reps) partners to align strategy, tactics, and goals
- Build and manage a continuous experiment pipeline to iterate on audience, creative (both ad + landing page), and channel strategies to unlock new opportunities and incremental improvements on existing campaigns
- Raise the creative bar, working with design as an expert in your channels to incorporate channel best practices, using experience and competitive research to inform approaches
- Measure and report on the performance of growth campaigns against internal targets (which you will set yourself) and competitor benchmarks (where available).
- Extract quantitative and qualitative insights to inform campaign strategy and share insights with other internal teams
- Set OKRs and hold quarterly / annual business reviews with executive stakeholders
- Report on program budget and ROI, and build business cases for increased investments where you can identify and validate new growth opportunities
- Maintain awareness of industry best practices for data maintenance handling as it relates to your role
- Adhere to policies, guidelines and procedures pertaining to the protection of information assets
- Report actual or suspected security and/or policy violations/breaches to an appropriate authority
Company Stage
Series D
Total Funding
$175.7M
Headquarters
San Francisco, California
Founded
2013
Growth & Insights
Headcount
6 month growth
↑ 10%1 year growth
↑ 57%2 year growth
↑ 76%Benefits
Competitive Pay
Equity
Comprehensive Insurance
Catered Meals
Corporate Gym Membership