Growth Marketing Lead
Confirmed live in the last 24 hours
Cloud-based AI entreprise solution software
Company Overview
Hive’s mission is to use AI to unlock the next wave of intelligent automation. The company has an industry-leading portfolio of pre-trained models that allow companies of any size to access best-in-class AI solutions at a fraction of the cost and time it would take to build them internally.
Locations
San Francisco, CA, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Adobe Creative Suite
Canva
Figma
Google AdWords
Google Analytics
Marketing
Sales
Tableau
SEO
CategoriesNew
Growth & Marketing
Requirements
- 4+ years experience generating demand for technology products or services, ideally in the B2B/enterprise space
- Expert using various channels (Google Ads, LinkedIn, GDN, SEO / content marketing, email, in-product) and tools (SEMrush, Moz, GSC, etc) to move prospects through the buying journey and generate revenue
- Deep understanding of tracking and attribution (Google Analytics, GTM) with excellent analytical skills; able to craft actionable insights from complex data
- Mastery of hypothesis-guided optimization and A/B testing best practices; can build and prioritize a pipeline of ideas against finite resources
- Good design sense and experience partnering with internal and external creative partners on asset development
- Can thrive autonomously with sound judgment in a self-serve, ambiguous environment to build stakeholder relationships and ensure success of the program
- Biased towards speed - understands the opportunity costs of over documenting and over engineering campaigns in a fast paced, high growth startup environment
- Excellent verbal and written communication skills, able to influence at all levels and match the audience / context
- Nice to have:
- Technical background building ML models, experience marketing AI products, or a passion for AI technology
- Experience with website CMS, landing page, and personalization platforms
- Advanced reporting capabilities (Tableau, Google Data Studio or others)
- Design and media editing skills (Figma, Adobe Suite, Canva)
- Don't meet every qualification? We encourage strong applicants to apply - we are looking for the right people, not just checking a box
Responsibilities
- Own the strategy, development, and optimization of growth marketing campaigns across paid and organic channels to generate awareness and high quality leads for Hive's best-in-class AI solutions
- Collaborate across a network of internal (product, sales, design) and external (Ad reps) partners to align strategy, tactics, and goals
- Build and manage a continuous experiment pipeline to iterate on audience, creative (both ad + landing page), and channel strategies to unlock new opportunities and incremental improvements on existing campaigns
- Raise the creative bar, working with design as an expert in your channels to incorporate channel best practices, using experience and competitive research to inform approaches
- Measure and report on the performance of growth campaigns against internal targets (which you will set yourself) and competitor benchmarks (where available)
- Extract quantitative and qualitative insights to inform campaign strategy and share insights with other internal teams
- Set OKRs and hold quarterly / annual business reviews with executive stakeholders
- Report on program budget and ROI, and build business cases for increased investments where you can identify and validate new growth opportunities
- Maintain awareness of industry best practices for data maintenance handling as it relates to your role
- Adhere to policies, guidelines and procedures pertaining to the protection of information assets
- Report actual or suspected security and/or policy violations/breaches to an appropriate authority