Growth Marketing Lead
Confirmed live in the last 24 hours

201-500 employees

Cloud-based AI entreprise solution software
Company Overview
Hive’s mission is to use AI to unlock the next wave of intelligent automation. The company has an industry-leading portfolio of pre-trained models that allow companies of any size to access best-in-class AI solutions at a fraction of the cost and time it would take to build them internally.
San Francisco, CA, USA
Experience Level
Desired Skills
Adobe Creative Suite
Google AdWords
Google Analytics
Growth & Marketing
  • 4+ years experience generating demand for technology products or services, ideally in the B2B/enterprise space
  • Expert using various channels (Google Ads, LinkedIn, GDN, SEO / content marketing, email, in-product) and tools (SEMrush, Moz, GSC, etc) to move prospects through the buying journey and generate revenue
  • Deep understanding of tracking and attribution (Google Analytics, GTM) with excellent analytical skills; able to craft actionable insights from complex data
  • Mastery of hypothesis-guided optimization and A/B testing best practices; can build and prioritize a pipeline of ideas against finite resources
  • Good design sense and experience partnering with internal and external creative partners on asset development
  • Can thrive autonomously with sound judgment in a self-serve, ambiguous environment to build stakeholder relationships and ensure success of the program
  • Biased towards speed - understands the opportunity costs of over documenting and over engineering campaigns in a fast paced, high growth startup environment
  • Excellent verbal and written communication skills, able to influence at all levels and match the audience / context
  • Nice to have:
  • Technical background building ML models, experience marketing AI products, or a passion for AI technology
  • Experience with website CMS, landing page, and personalization platforms
  • Advanced reporting capabilities (Tableau, Google Data Studio or others)
  • Design and media editing skills (Figma, Adobe Suite, Canva)
  • Don't meet every qualification? We encourage strong applicants to apply - we are looking for the right people, not just checking a box
  • Own the strategy, development, and optimization of growth marketing campaigns across paid and organic channels to generate awareness and high quality leads for Hive's best-in-class AI solutions
  • Collaborate across a network of internal (product, sales, design) and external (Ad reps) partners to align strategy, tactics, and goals
  • Build and manage a continuous experiment pipeline to iterate on audience, creative (both ad + landing page), and channel strategies to unlock new opportunities and incremental improvements on existing campaigns
  • Raise the creative bar, working with design as an expert in your channels to incorporate channel best practices, using experience and competitive research to inform approaches
  • Measure and report on the performance of growth campaigns against internal targets (which you will set yourself) and competitor benchmarks (where available)
  • Extract quantitative and qualitative insights to inform campaign strategy and share insights with other internal teams
  • Set OKRs and hold quarterly / annual business reviews with executive stakeholders
  • Report on program budget and ROI, and build business cases for increased investments where you can identify and validate new growth opportunities
  • Maintain awareness of industry best practices for data maintenance handling as it relates to your role
  • Adhere to policies, guidelines and procedures pertaining to the protection of information assets
  • Report actual or suspected security and/or policy violations/breaches to an appropriate authority