Full-Time
Head of Finance
Confirmed live in the last 24 hours
Fay
1-10 employees
Affordable nutrition counseling with insurance coverage
Senior
San Francisco, CA, USA + 1 more
More locations: New York, NY, USA
This role is based in San Francisco or New York.
- 8+ years of experience in financial services (Investment Banking / Private Equity) and analytical roles in fast-growing companies ( Finance / Strategy & Ops / BizOps).
- Strong quantitative and analytical skills with proficiency in Excel and data visualization tools.
- Knowledge of SQL / Python is a plus.
- Proven track record leading strategic finance initiatives and managing direct reports.
- Ability to build a finance org from the ground up.
- Possess a low ego, high grit attitude, thriving in tackling complex challenges, supporting team members, and driving results in a fast-paced environment.
- Bring structure to dynamic environments with shifting priorities, fostering growth and organization within the team.
- Build and Lead a Strategic Finance Team: Develop and manage a roadmap for key projects including client-side growth, provider-side expansion, budgeting, and pricing strategies.
- Partner with Growth Team: Act as a dedicated finance partner, providing data-driven insights to support growth initiatives from a financial perspective.
- Establish Financial Processes: Build Fay’s financial infrastructure from the ground up, implementing robust systems to ensure organizational efficiency and transparency.
- Financial Forecasting and Reporting: Maintain accurate financial forecasts, monthly reporting, cohort analysis, and collaborate cross-functionally to track performance metrics, identifying opportunities and driving strategic decisions.
- Innovate Financial Operations: Identify opportunities to automate manual processes, enhancing scalability and efficiency across the organization.
- Key Leadership Opportunities: Partner with senior leadership on strategic projects including investor relations, Board communications, and future fundraising.
Fay Nutrition provides affordable nutrition counseling by connecting clients with qualified dietitians and nutritionists who accept insurance. This service significantly lowers the cost of professional nutrition advice, allowing clients to access sessions for as little as $10 or even for free, compared to the typical $300 per session. Fay operates both online and in-person, offering flexibility for clients who can choose between virtual consultations or face-to-face meetings. This hybrid model enhances client satisfaction and broadens market reach. Additionally, Fay supports dietitians and nutritionists by helping them get credentialed with insurance companies, which helps them grow their private practices and client base. The goal of Fay Nutrition is to make professional nutrition counseling accessible to everyone, improving health outcomes for individuals managing chronic conditions and those seeking general wellness.
Company Stage
Series A
Total Funding
$24.3M
Headquarters
Barrington, Illinois
Founded
N/A
6 month growth
↓ -25%1 year growth
↓ -25%2 year growth
↓ -25%
Simplify's Take
What believers are saying
- The recent $25M funding round led by prominent investors like Forerunner Ventures and General Catalyst will accelerate Fay's growth and market penetration.
- Fay's platform has already attracted over 1,000 registered dietitians across 50 states, indicating strong network effects and scalability.
- Partnerships with major insurers and companies like Google and Accenture enhance Fay's credibility and expand its reach to millions of potential clients.
What critics are saying
- The reliance on insurance partnerships means any changes in insurance policies or coverage could significantly impact Fay's business model.
- The competitive landscape in the healthcare and wellness sector is intense, requiring continuous innovation to maintain a competitive edge.
What makes Fay unique
- Fay's unique partnership with insurance companies drastically reduces the cost of nutrition counseling, making it accessible to a broader audience compared to traditional models.
- The hybrid model of both online and in-person consultations offers unmatched flexibility, catering to diverse client preferences and needs.
- Fay's support for dietitians in starting or growing their private practices, including credentialing with insurance companies, sets it apart from competitors who do not offer such comprehensive professional support.
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