Full-Time

Marketing Technology Integration Lead

Posted on 1/30/2025

AT&T

AT&T

10,001+ employees

Telecommunications services including wireless and broadband

Consumer Software
Entertainment

Compensation Overview

$143.8k - $215.8kAnnually

Senior

Company Historically Provides H1B Sponsorship

Dallas, TX, USA

This position requires office presence of a minimum of 5 days per week and is only located in the location posted. No relocation is offered.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Machine Learning
Data Analysis

You match the following AT&T's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • Bachelor's degree in Marketing, Business, or related field.
  • 5+ years of experience in marketing campaign management or related roles.
  • Proficiency in marketing automation platforms.
  • Familiarity with Generative AI tools and their application in marketing.
  • Excellent communication and leadership skills.
  • Ability to manage multiple projects and guide a team effectively.
Responsibilities
  • Continuously investigate and incorporate new marketing technologies to enhance processes with a future-forward mindset.
  • Lead and influence colleagues to foster collaboration and ensure seamless interactions with stakeholders, even without direct authority.
  • Utilize strong communication and teamwork skills to ensure smooth operations and alignment within the marketing team and with other departments.
  • Use strong organizational and project management skills to handle multiple tasks efficiently, prioritize effectively, and meet deadlines to deliver high-quality results.
  • Analyze campaign data and apply insights to improve marketing strategies, ensuring optimal performance and results.
  • Understand and apply AI and machine learning concepts to enhance marketing messaging and optimize SMS campaigns through testing and segmentation.

AT&T provides telecommunications services, including wireless communications, broadband internet, and digital television, primarily in the United States. Its 5G network offers faster data speeds and more reliable connections, although availability can vary. The company caters to both individual consumers and businesses, offering various subscription plans that include options for unlimited data, which are popular for streaming and data-heavy activities. AT&T also bundles services, allowing customers to combine internet, TV, and phone services for convenience and cost savings. Revenue is generated mainly through subscription fees, device sales, and its streaming service, DIRECTV STREAM, which offers live TV and on-demand content. AT&T stands out in a competitive market by providing a comprehensive range of services and flexible plans to meet diverse customer needs.

Company Stage

IPO

Total Funding

$43.3M

Headquarters

Dallas, Texas

Founded

1876

Simplify Jobs

Simplify's Take

What believers are saying

  • The AT&T Guarantee could enhance customer loyalty and reduce churn in a competitive market.
  • Sponsorship of major events like the College Football Playoff increases brand visibility.
  • Replacing landlines with wireless devices by 2029 may reduce operational costs.

What critics are saying

  • A recent data breach could lead to customer distrust and potential legal challenges.
  • The February 2024 cell phone outage highlights vulnerabilities in AT&T's network infrastructure.
  • Eliminating 135 customer service positions may impact service quality and employee morale.

What makes AT&T unique

  • AT&T offers a unique AT&T Guarantee, promising compensation for service outages.
  • The company provides bundled services, combining internet, TV, and phone into one package.
  • AT&T's 'Connected Spaces' IoT kit targets small businesses, expanding its service offerings.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Paid Sick Leave

Paid Holidays

Paid Parental Leave

Adoption Assistance

Disability Insurance

Life Insurance

Employee Assistance Programs

Wellness Program

Employee Discounts

INACTIVE