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Senior Field Marketing Manager
Americas
Confirmed live in the last 24 hours
Locations
San Francisco, CA, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Leadership
Management
Marketing
Research
Sales
Salesforce
Requirements
  • Be a strategic partner to our regional and go-to-market teams on the strategy, development and execution of our field marketing events, consisting of both in-person and virtual activations, with the primary focus of generating and accelerating pipeline
  • Research, recommend and execute on sponsored events that will help us target key verticals
  • Develop an event marketing management process that includes, but is not limited to salesforce processes for lists pre and post event, optimization of sales enablement processes, clearly defining roles and responsibilities and ensuring consistency across all events
  • Work with our Field Marketing Associate (to be hired) to manage event logistics, budget and on-site coordination (when relevant)
  • Work with the marketing and go-to-market teams to ensure we're hitting our audience development goals, both through owned and paid channels, as well as enabling sales to drive attendance from their target accounts - you will ultimately be responsible for ensuring that we're tracking appropriately to hit registration targets
  • Track lead flow to ensure the appropriate GTM segments are following up with event registrants in a timely manner
  • Measure ROI through metrics analysis and reporting via SFDC/Marketo
  • Partner with our brand marketing team to ensure that event narrative, content and production quality adhere to brand standards
  • 7+ years experience in the areas of marketing and/or sales
  • High aptitude for looking at problems as opportunities, then working with others to create unique solutions to solve them
  • Experience with pipeline generation strategies and implementation
  • Experience working with a B2B sales organization
  • Highly developed interpersonal and communication skills to work with and maintain long-term relationships with customers, prospects, and influencers
  • A self-starter with the ability to work independently and as part of a team
  • A desire to mentor more junior associates in a similar role
  • Ability to juggle multiple, demanding tasks simultaneously and with accuracy
  • Ability to collaborate with other internal departments to create a positive company-wide team effort for regional marketing event programs
  • Ability to manage expectations, feedback and accountability with sales leadership and account executives
  • Familiarity with tech and marketing communities; familiarity with SaaS business communities a plus
  • Domestic travel, when required
  • Candidates with a B2B background preferred
Desired Qualifications
  • Experience with inside sales and Marketo is a plus
Braze

501-1,000 employees

Customer engagement platform for marketing
Company Overview
Braze is committed to setting new standards in customer engagement. The company provides multi-channel marketing automations for companies to better engage with their customers.
Benefits
  • Competitive compensation that includes equity
  • Generous time off policy to balance your work and life, including paid parental leave
  • Competitive medical, dental, and vision coverage for you and your dependents
  • Collaborative, transparent, and fun loving office culture
Company Values
  • Take Your Seat At The Table - Our community welcomes and respects your unique talents and perspective
  • Don't Ignore Smoke - We help each other notice issues before smoke turns to fire
  • Shape The Future - We believe in the positive trajectory of change
  • Embrace Curiosity - We are explorers of details and new horizons
  • Seek The Truth - We combine intelligence with humility to challenge our assumptions and ask thoughtful questions
  • Be A Human - Each of us contributes to the Braze culture through our individuality