Full-Time
Finance Associate
Updated on 9/4/2026
David Protein
201-500 employees
Direct-to-consumer protein supplements for athletes
Compensation Overview
$130k - $150k/yr
New York, NY, USA
In Person
The role is in-office five days per week.
 Finance & Banking (1) |
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- The role requires 2-4+ years of experience in investment banking, strategic finance, corporate finance, or financial planning and analysis.
- The candidate must have expert Excel and financial modeling skills.
- Consumer packaged goods and/or inventory-based business experience is a plus.
- The candidate must be able to translate complex datasets into actionable insights and communicate them clearly.
- The candidate must have strong business judgment and be able to partner effectively across several teams.
- The candidate must demonstrate ownership and attention to detail.
- The candidate must have intellectual curiosity, analytical thinking, and problem-solving ability.
- The candidate should have a collaborative mindset and enthusiasm for influencing business decisions with data.
- The candidate should be humble, self-aware, and curious.
- The candidate should want to help build an early-stage consumer packaged goods company.
- Build and maintain retailer-level and product-level demand models, collaborating with Retail and Marketing to determine appropriate assumptions for a consolidated forecast.
- Support the profit-and-loss budgeting and re-forecasting process by translating the demand forecast into detailed profitability analysis by retailer, product, and stock-keeping unit.
- Determine optimal pricing across channels, retailers, products, and pack sizes by analyzing competitive context, retailer expectations, consumer value, and margin implications.
- Evaluate trade spend architecture and promotional performance across channels, assessing efficiency, lift, and incrementality versus cannibalization to guide high-return retail and marketing investments.
- Collaborate with cross-functional teams to analyze data and surface business opportunities across Supply Chain, Retail, and Marketing.
- Consumer packaged goods and/or inventory-based business experience is a plus.
David Protein creates and sells protein supplements to help athletes and fitness enthusiasts improve health and performance. Its products include protein powders, bars, and other nutritional supplements offered through its e-commerce platform and through partnerships with fitness centers and health stores. The system works by consumers purchasing directly online or via partner locations; products are formulated to support training and recovery with scientifically designed ingredients. The company differentiates itself through a focus on privacy and secure transactions for customer data, aiming to earn trust and protect personal information in the health market. Its goal is to grow a direct-to-consumer brand with reliable, science-based nutrition products that support athletic performance and overall well-being.
Company Size
201-500
Company Stage
Series B
Total Funding
$335M
Headquarters
New York City, New York
Founded
2023
Get referred to David Protein
See people who can refer or advise you
Simplify's Take
What believers are saying
- Medici Brands raised $250 million on September 2, 2026, valuing it at $2.25 billion.
- David targets over $300 million 2026 revenue and more than 35,000 retail locations.
- September 8, 2026 milkshake launch with Stella Maxwell expands David beyond bars.
What critics are saying
- OWN Your Hunger, Lighten Up Foods, and Defiant Foods still press the Epogee antitrust case.
- Consumer calorie-label claims were dismissed in March 2026, but refiling remains possible.
- If EPG labeling, safety, or access cracks, David’s low-calorie brand promise collapses.
What makes David Protein unique
- EPG fat substitute keeps David bars at 150 calories with 28 grams protein.
- Medici Brands owns Epogee, securing EPG supply and protecting formulation advantage.
- David expanded from bars into milkshakes, frozen desserts, and tinned cod by September 2026.
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Benefits
Health Insurance
Vision Insurance
Dental Insurance
401(k) With company match
401(k) Retirement Plan
Gym membership
PTO
Paid Vacation
Paid Holidays
Flexible Work Hours
Remote Work Options
Hybrid Work Options
Wellness Program
Mental Health Support
Phone/Internet Stipend
Home Office Stipend
Stock Options
Company Equity
Paid Sick Leave
Parental Leave
Family Planning Benefits
Fertility Treatment Support
Adoption Assistance
Tuition Reimbursement
Professional Development Budget
Conference Attendance Budget
Wellness Program
Remote Work Options
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 2%2 year growth
↑ 42%Allulose-containing products claiming zero sugar threatened with growing litigation. 03-Sep-2026 Last updated on 03-Sep-2026 at 14:40 GMT Allulose has become a popular low-calorie sweetener for better-for-you food and beverage formulators, but products containing the ingredient are increasingly facing litigation over "zero sugar" and "sugar free" claims. (Image: Getty/iStockphoto) A wave of proposed class actions targeting "zero sugar" and "sugar free" claims is putting allulose-containing products in the crosshairs, following a pivotal Seventh Circuit ruling involving Chobani. Allulose's ability to closely mimic the taste and functionality of sugar with fewer calories has made it a go-to sweetener for better-for-you product formulators, but what was once an ingredient in a recipe for success is quickly becoming a key ingredient in a litany of litigation. In the past month, a wave of proposed class action lawsuits targeting "zero sugar" and "sugar free" claims on products containing allulose have been filed against David Protein, Liquid Death, Liquid IV, WK Kellogg and Kind alleging false advertising and consumer protection violations. The complaints follow a strikingly similar template, putting other brands making comparable claims on notice that they, too, could face litigation if the legal theory gains traction in the courts. The basic premise of the cases is that allulose is a monosaccharide - and while many consider it a "rare sugar" because it is found in such small amounts in foods like figs, raisins, jackfruit and molasses, it nonetheless falls within FDA's regulatory definition of sugar. As a result, plaintiffs argue, claims suggesting that products containing allulose have "zero" or "no" sugar can mislead consumers. Explore related questions. Case against Chobani opened the door. The theory in the cases draws on a case filed against Chobani in 2023 by consumers Jason and Abigail Franco, who argued the "zero sugar" and "sugar-free" marketing on the Chobani Zero Sugar yogurt they bough at a Costco near Chicago was deceptive because it contains allulose. A lower district court initially dismissed the case on the grounds that FDA enforcement guidance excluded allulose from the "total sugars" required on the Nutrition Facts panel, which would mean that it would not be counted towards the 0.5 gram of sugar threshold set for sugar free and zero sugar claims under the regulations. It also meant that federal law preempted the Francos' claims. However, in late July, the US Seventh Circuit Court of Appeals allowed the case against Chobani to proceed after FDA filed an amicus brief claiming the relevant regulation is "unambiguous, and that total sugars as defined in that regulation include all monosaccharides, including allulose." It concluded: "The federal requirements at issue are plain - food products cannot be labeled sugar free unless they have less than half a gram of sugar, and sugars include every monosaccharide, including allulose." With the federal preemption argument rejected at this stage, Chobani, and potentially other products combining allulose with zero-sugar claims, could face similar allegations of consumer deception in federal courts within the Seventh Circuit. More broadly, the court decision serves as a reminder that FDA enforcement discretion is just that and not immunity from private consumer lawsuits. A recipe plaintiffs' attorneys can follow. The complaints filed against other brands since the Seventh Circuit Court's decision closely track the theory advanced in the case against Chobani, underscoring its use as a blueprint for broader wave of consumer class action litigation targeting allulose-containing products that make similar claims. For example, the case brought against Liquid Death closely tracks the arguments made in the case against Chobani, including that allulose is a monosaccharide, which falls within FDA's regulatory definition of sugar and that the FDA regulation limits 'sugar free' claims to products containing less than 0.5 grams of sugar per serving, and that allulose must be counted as sugar for purposes of that threshold. The complaint furthers the argument that the claims deceive consumers by pointing to a 2021 survey conducted by the International Food Information Council that found only 15% of respondents had heard of allulose, "let alone knew it was a sugar." Thus, it argues, consumers would reasonably rely on Liquid Death's Sparkling Energy drinks' express "0g Sugar" representation rather than understanding the ingredient list to mean that it contained a form of sugar. What happens next? As these cases continue to move through the court system, companies marketing allulose-containing products may want to act now "to evaluate and mitigate potential litigation exposure," advise lawyers with Morrison Foerster in a client alert published Monday. The alert suggests companies identify all allulose-containing products bearing sugar-related claims that may be vulnerable to similar challenges and evaluate them against FDA standards, including whether allulose exceeds the 0.5-gram threshold. It also cautions companies not to assume FDA enforcement discretion policy creates a safe harbor for consumer class action litigation. As the case against Chobani explains, FDA enforcement discretion may indicate only that the agency does not intend to pursue federal enforcement. It does not change the governing regulations or establish that the label complies with them. It also does not prevent consumers from challenging the label under state consumer protection laws, according to the alert. Finally, it notes, the case brought against Chobani "does not resolve the regulatory treatment of allulose once and for all." Rather, it explains, "FDA could undertake new rulemaking, courts outside the Seventh Circuit could disagree with Franco, and defendants in the newly filed cases have yet to present their defenses." However, it adds, "the decision has created uncertainty for companies relying on FDA's allulose enforcement-discretion policy while making affirmative sugar-related claims."
/PRNewswire/ -- Medici Brands, the parent company of David Protein and newly launched confectionery brand HallPass, today announced a $250 million Series B...
One of the most polarizing Pumpkin Spice products is back again. There are two things that have caused much debate over the last few years: The proliferation of pumpkin spice in everything and the proliferation of protein in everything. And given that the food world loves a good old mashup and a combination of all that's working into one hybrid product, it's probably no surprise that those two elements have come together. Last year, a pumpkin spice protein bar hit the market, and the prophecy was fulfilled, whether anyone was really asking for it or not. Maybe they were? Who knows. Now, it's back - but it's arguably bringing a little bit of baggage with it. Let's discuss. David Pumpkin Spice Gold Bars. Yesterday, David Protein announced that it was bringing back its Pumpkin Spice Gold Bars this fall. First released in 2025, the brand's pumpkin spice bars are (as is probably blindingly obvious) a fall exclusive, and combine pumpkin flavored dough with cinnamon, ginger, and nutmeg, along with crisps and white chocolate-flavored chunks. David puts 28 grams of protein in each bar, and they're totally sugar-free. When these dropped last year, it's fair to say they had a mixed response. There are plenty of reviews in praise of David's pumpkin spice bars, with customers on its website saying that it's their favorite flavor, and one person comparing it to a slice of pumpkin pie. Elsewhere, though, people were disappointed that David didn't use real pumpkin in the recipe, and some folks took issue with the bar's vaguely radioactive orange color. And more broadly, it and David Protein as a company were polarizing for a different reason altogether. And what reason is that? In 2025, David Protein acquired a foodtech firm called Epogee, which creates a fat-like ingredient called EPG. EPG emulates the texture and function of fat without many of its calories. Shortly after the acquisition, three Epogee customers brought a lawsuit against David Protein, claiming that it had made an artificial monopoly on EPG following their loss of access to the ingredient. The lawsuit sparked backlash against David Protein online, although in February 2026, the company received an initial victory in the case. David Pumpkin Spice Gold Bars are available now on David's website, and they can also be found in Walmart, Target, Kroger, and the Vitamin Shoppe. They will cost $29 for a 12-count box if buying them in bulk. The march of pumpkin spice is truly unstoppable.
Brand Licensing news - week of Aug. 14. The License Global team collects the latest annoucements in the brand licensing world. August 13, 2026 L: eKids "KPop Demon Hunters" karaoke machine. R: Florida State University Squishmallow. Scheels Expands Simple Modern Line Scheels is expanding its back-to-school assortment nationwide with an enhanced collection from Simple Modern, bringing coordinated school essentials featuring brands in entertainment to stores across the retailer's footprint. The collection includes backpacks, lunch bags and matching water bottles sold separately, featuring brands including Disney Princess, Disney Stitch, Marvel's Spidey and His Amazing Friends and Disney and Pixar's Toy Story. Fields Good and David Link for Ice Cream Sandwiches David Protein is teaming up with functional cookie startup Fields Good for a protein ice cream cookie sandwich with nearly 20g of protein. The one-day collab lands Aug. 22 at David's NYC scoop shop and includes: * My Butter Half: a soft-baked peanut butter Fields Good cookie split around a scoop of David's ice cream. * Smart Cookie Crumble: Fields Good's Focus Cookie crumbled into a dark mocha-chocolate topping over a cold scoop. Crunchyroll Extends, Refreshes The Loop Experience After a successful launch of its debut pop-up collaboration with Crunchyroll, experiential retail company Three Ten Merchandising Services will unveil the next chapter at retail destination The Loop on Aug. 22, introducing new immersive experiences inspired by "JUJUTSU KAISEN," "The Apothecary Diaries" and "Chainsaw Man" for a limited fall run through Oct. 18. Jazwares Releases University Mascot Squishmallows Jazwares' Squishmallows has released "Squish My School," a line of Collegiate Squishmallows. Featuring 11 top universities from across the U.S. (Ohio State, University of Alabama, University of Texas, University of Georgia, University of Michigan, Notre Dame, University of Oklahoma, University of Miami, Florida State, University of Florida and Vanderbilt), these college Squishmallows are available on both Amazon and Jazwares.com Flipz Partners with Dunkin' on Pretzels Limited-time Pumpkin Spice Donut-flavored covered pretzels are being launched by Flipz and Dunkin'. The limited-time snack combines Flipz' signature sweet-and-salty crunch with the pumpkin spice flavors of Dunkin's Pumpkin Cake Donut. Each pretzel is coated with notes of pumpkin, warming spices and cake donut flavor. "Warrior Cats: Clans of the Forest" RPG in the Works from Coolabi and Trailmark Games Trailmark Games and independent international media group and rights owner Coolabi Group announce "Warrior Cats: Clans of the Forest," a new turn-based RPG inspired by the "Warrior Cats" novel series, coming this fall to PC via Steam, PlayStation 5, Xbox Series X|S, Nintendo Switch and Nintendo Switch 2. "Warrior Cats: Clans of the Forest" will be the second licensed title published under Trailmark Games, which made its debut in June 2026. Sam's Club Unveils 'KPop Demon Hunters' Karaoke Machine eKids is launching a new product that lets fans bring the music home. The KPop Demon Hunters Bluetooth Karaoke Machine is now available exclusively on SamsClub.com and in Sam's Club stores Sept. 1. The machine includes two wireless microphones, Bluetooth streaming, four voice-changing effects, adjustable echo control, seven multicolor sound-reactive light modes and a rechargeable portable design. Barbie Sunday Littles Collection to Launch A Vancouver-based female-founded loungewear brand Sunday Littles is giving millennials and Gen Z a new way to celebrate the upcoming 25th anniversary of "Barbie in the Nutcracker" this September. On Aug. 19, the brand will launch its first licensed collaboration with Mattel: an exclusive "Barbie in the Nutcracker" collection featuring four limited-edition designs inspired by the 2001 film. The collection will be available in Sunday Little's signature mommy-and-me sizes. 'Chicka Chicka Boom Boom' x Scoots Moxie & Co. has introduced an exclusive collection of "Chicka Chicka Boom Boom" infant and toddler pajama sets, bibs, quilted and plush blankets and crib sheets with Scoots. This bold and playful collection features Chicka-inspired artwork from the classic best-selling book. The collection is now available at ShopScoots.co. Redibra to Rep Jack Daniel's Jack Daniel's has deepened its cultural engagement with Brazilian consumers by appointing Redibra as its official licensing agency in Brazil. The licensing program will focus on categories aligned with the Jack Daniel's lifestyle universe, exploring opportunities that reflect the brand's connection to celebration, music, food culture, barbecue, design and authenticity. 'Dolly" Signs to Manhead Merch Manhead Merch has partnered with Rod Blackhurst's horror film "DOLLY" to lead merchandise and licensing strategy, including e-commerce, retail distribution, consumer products licensing, live event merchandising and fan-focused experiences. The partnership marks the launch of a broader consumer products program for "DOLLY," with additional licensing opportunities expected across multiple product categories. Monster High Gets a PLAYMOBIL Makeover PLAYMOBIL and Monster High have teamed up for a new collection of stackable play sets. The collection includes Bloodgood's Office, the Casketball Court, Monster High Classroom and Abbey Bominable at the Lockers. Care Bears Expands Its Bag Charms Care Bears has tapped into the bag trend and expanded its collection of collectible bag charms. New launches from Basic Fun!, Pop Mart, ZURU and Just Play join a growing lineup featuring fan-favorite characters like Cheer Bear, Grumpy Bear, Funshine Bear, and Share Bear, giving its multi-gen fans more ways to bring Care-A-Lot into their personal style. License Global License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis and special reports about the global consumer product and retail marketplace. Through its print edition, website, daily newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. License Global also serves as the official publication for the sector's trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail Conference, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit. Join 62,000+ members. Yes, it's completely free. Google Preferred Source Set License Global as a preferred source to get quicker access to the news you value.
David introduces canned 'Cod 2' to highlight portable Protein products. Brad Avery May. 22, 2026 at 12:12 PM First, there was Cod. Now, there's a sequel. David Protein, the bar brand founded by RXBAR creator Peter Rahal, is expanding its line of wild caught fish with Cod 2, a canned cod product intended to complement the flash frozen filet line it launched last year. Become an Insider to unlock exclusive CPG insights, data, education, and industry exposure for food & beverage leaders.