Consumer Engagement & Content Manager
Posted on 3/11/2023
INACTIVE
GoodRx

1-10 employees

Prescription drug price tracking platform
Company Overview
GoodRx's mission is to build better ways for people to find the right care at the best price. GoodRx's healthcare marketplace platform offers solutions for consumers, employers, health plans, and anyone else who shares our desire to provide affordable prescriptions to all Americans.
Financial Services
Data & Analytics

Company Stage

N/A

Total Funding

$942.5M

Founded

2005

Headquarters

New York, New York

Growth & Insights
Headcount

6 month growth

-40%

1 year growth

0%

2 year growth

-75%
Locations
Santa Monica, CA, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Communications
Management
Social Media
Marketing
Requirements
  • 5-7 years of experience that includes social media management, influencer marketing, and content strategy
  • Ability to “get smart quickly”- understand and learn different business sectors swiftly · Superior oral and written communication skills, proofreading and editing ability
  • Thrive on collaboration. This position reports into Sr. Director and works side by side with another Social Content Strategist and Sr. Manager of Community Engagement and their team. This person will also be a relationship lead for multiple teams around the company
  • Prior experience working with social media management and listening tools like Sprinklr and influencer tools like Tagger Media
  • Exceptional communication, project management, and time management skills with an ability to manage projects on your own, and manage up sharing frequent updates with your manager, etc. Passion for storytelling, with an understanding of how to create for varying consumer audiences
  • Experience in healthcare is preferred but not required if you have passion for GoodRx's mission to make healthcare affordable and are dedicated to hitting the ground running and learning as you go
  • Detailed executioner that will thrive in a hybrid social media and influencer marketing role
Responsibilities
  • Partner on the management and execution of GoodRx's social media calendar, content planning, creation, social copywriting, and posting for all social platforms; ensure consistent posting and strong brand storytelling, including curating content derived from influencer partnerships and UGC
  • Work with the community team to gather UGC and determine what can be repurposed for owned and paid usage. In partnership, develop proactive content ideas to drive a higher volume of UGC
  • Partner with community management team to turn their consumer learnings into actionable content ideas and proactive content opportunities
  • Understanding that different audiences on different platforms will require different approaches, you will provide a POV to experiment and iterate to identify the most effective formats, the most resonant messaging themes, and the most engaging storytelling and creative approaches for various channels
  • Partner with internal and external teams to surface new content opportunities and ideas that you will bring to life on relevant channels
  • Monitor competitors and other social media leaders for learnings and insights to help GoodRx continue to identify potential white space opportunities we can jump on
  • Take lead on influencer vetting, negotiation, contracting, concept collaboration, relationship building, start to finish activation including concept and content review, tracking and reporting
  • Build relationships with influencers, brand fans and talent agents
  • Partner with paid social team to get maximum content support in real time and to help them plan their calendar around what's to come
  • Stay current on influencer content trends and emerging influencers to provide POVs on relevant areas or partners to test and learn
  • Partner with other leads on monthly, quarterly and ad-hoc reporting. Must know how to analyze content performance and consumer behavior as it relates to content
  • Must know how to pull reports on all social channels and how to calculate organic vs paid results
  • Analyze key metrics and recommend content and engagement shifts as needed to maximize traffic, engagement, and growth potential across all platforms