Principal Publishing Events Professional

Posted on 4/30/2024

Riot Games

Riot Games

5,001-10,000 employees

Develops online multiplayer battle arena games

Consumer Software

Senior, Expert

Los Angeles, CA, USA

Required Skills
Branding/Brand Strategy
  • 10+ years experience in experiential brand marketing, brand strategy, community building, campaign management or agency equivalent role
  • Expertise in planning, developing, and executing successful experiential briefs, brand activations, and consumer-led campaigns across a wide array of experiential activities
  • Experience influencing marketing and product leaders and collaborating across multiple teams
  • Experience working with strategists, creatives, and external agencies/partners to develop community through live, digital and broadcast events
  • An understanding of experiential metrics and the tactics employed to improve them
  • Current knowledge of the fast-moving global games marketing landscape, global competition, innovations, trends and how they impact our business
  • Direct experience leading/managing a wide range of events, both large and small
  • Strong communication skills, highly organized, and demonstrated ability to develop strong cross-functional relationships
  • Extensive project management experience with the ability to actively manage/execute numerous projects at one time
  • Ability to work well and lead effectively under pressure with tight deadlines
  • Proven track record of delivering complex events on time and within budget
  • Co-develop and implement the Publishing Events strategy across Riot experiential projects and initiatives - built upon the foundation established by Games and/or Program initiatives
  • Lead a portfolio of program-aligned global events that authentically express Riot’s IP, delivering innovative, industry-leading experiences for players with measurable impact
  • Collaborate across functions to align business and departmental priorities with actionable experiential marketing programming
  • Build and foster trust across internal teams, creative agencies, and Riot partners to develop and execute Community-focused programming and events
  • Manage production and execution timelines, milestones, and tasks to ensure high-quality results for the program and game experience
  • Drive events execution tactics, including overseeing creative and technical production, managing budgets, handling production vendors, and developing creative concepts aligned with event goals
  • Create and own the implementation and management of production process documentation and trackers for maximum project efficiency
  • Simultaneously manage multiple medium to large-scale projects, by co-developing project strategy while being responsible for event lifecycle from creation to completion
  • Guide future-proof strategies to ensure the ongoing relevance and success of our experiential initiatives as part of the overall Riot product portfolio
  • Maintain consistent communication and collaboration with the Publishing Events Director, while providing craft mentorship across the Publishing Events team
  • Manage senior relationships across Riot Games for collaboration across aligned slate of Publishing Events projects
  • Create and manage production and project leadership tools, including RASCI, project org charts, approvals, budget tracking, deliverables, coordination with internal stakeholders, and recap literature
  • Own budget estimates for multiple projects, including expense tracking. Track the financial and legal lifecycle of our pipeline of activations with contract and budget owners

Riot Games is a developer known for popular multiplayer online battle arena games such as League of Legends and VALORANT, as well as other titles like Teamfight Tactics, Legends of Runeterra, and Wild Rift. The company utilizes cutting-edge technologies to continuously change the way video games are developed and supported, including mobile and console platforms.

Company Stage


Total Funding



Los Angeles, California



Growth & Insights

6 month growth


1 year growth


2 year growth




Family Care

Open Paid Time Off


Play Fund

Donation Matching