Full-Time
Customer Communications Coordinator
Posted on 10/31/2025
ParentSquare
201-500 employees
K-12 school-family communication platform
Compensation Overview
$65k - $80k/yr
Remote in USA
Remote
Remote role; must reside in the United States.
 Growth & Marketing (6) |
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- 3+ years of experience in marketing, with a proven track record of managing email communications and project coordination.
- Strong project management skills with the ability to prioritize and manage timelines across multiple active projects
- A willingness to act with authority without explicit authority when scheduling and managing all communications targeting customers
- The ability to deepen customer loyalty and help us maintain our industry-leading customer retention rates through thoughtful, well-timed communications and outreach
- Excellent writing and editing skills with proven success
- Comfortable presenting on webinars
- Experience with Zoom Webinar platform
- HubSpot experience or a similar email marketing tool
- Demonstrated ability to collaborate cross-functionally across the marketing team and greater organization
- A passion for improving the lives of students through communication
- Act as the control center for all customer communications, managing what goes out, when, and through which channels
- Establish a process and calendar for all outbound customer cross-functionally (Product, Customer Success, Sales, Support, Marketing) to coordinate communications calendars
- This person must be able to establish clear guidelines and enforce them to keep individuals within the company, regardless of title, from over-messaging customers
- Write, proofread, and deliver customer and prospect newsletters, pulling in content from various teams across the company.
- Help manage and organize webinar pre-production, coordinate scheduling, and facilitate webinar prep meetings
- Serve as the host and moderator for select webinars as needed
- Evaluate the efficacy of efforts on newsletter campaigns and customer communications and recommend changes and improvements.
- Write, proofread, and deliver customer communications via email using HubSpot
- Create and optimize sequences to nurture certain prospect segments based on persona, region, district size.
- Maintain an up-to-date view of the customer journey to ensure communications support each stage.
- Coordinate the production of the company’s What’s New Review bi-monthly webinar series, executing on timelines and coordinating cross-functionally for a successful event.
- Develop and deliver product update communications in a clear, customer-first way that drives adoption and engagement.
- Identify upsell and cross-sell opportunities, recommending the right channel (e.g., in-app, email, webinars, newsletters) to reach the right audience.
- Ensure communications are consistent with brand voice, accessible, and aligned to customer needs.
- Track communication performance and engagement metrics to continuously improve.
- Maintain the Demand Gen presence within Asana and keep the Demand Gen team aware of all deliverables and interdependencies across Asana projects.
- Edtech experience is a plus
- The salary range for this role will be 65k-80k, DOE
ParentSquare provides a subscription-based communication platform for K-12 schools that connects schools, educators, and families. It unifies home-school communication through features like mass notifications, classroom and one-to-one messaging, newsletters, permission slips, and event RSVPs. Schools can use analytics on parental engagement to measure and improve the effectiveness of their communication strategies, helping to increase parental involvement and ultimately student achievement. The product is designed for school districts and is deployed at scale, serving millions of students and their families across the United States. The company differentiates itself by offering an integrated, district-wide solution that covers multiple communication channels in one system and emphasizes measurable family engagement. Its broader goal is to make it easier for schools and families to stay connected, improving communication efficiency and supporting student success in the EdTech market.
Company Size
201-500
Company Stage
Seed
Total Funding
$15.8M
Headquarters
Santa Barbara, California
Founded
2011
Simplify's Take
What believers are saying
- Edupoint Synergy partnership adds API integration, expanding to Synergy SIS districts by Q3 2026.
- Attendance Plus webinars drive 2026-27 adoption, reducing chronic absenteeism via automated outreach.
- New SVP Product Joel Hames and VP Operations Anni Baghdasarian accelerate AI innovations serving 22M students.
What critics are saying
- PowerSchool's native engagement module captures 45% SIS market, displacing ParentSquare in 12 months.
- Google Classroom's free AI family messaging commoditizes translation features in 6 months.
- 2026 federal privacy rules render SFTP non-compliant, causing district churn by year-end.
What makes ParentSquare unique
- ParentSquare unifies district-to-classroom communications with two-way translation in 190+ languages.
- StudentSquare enables direct teacher-student messaging on school devices with full parental visibility.
- Contactability Benchmark AI compares district reach against peers for 99.4% family engagement.
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Your Connections
People at ParentSquare who can refer or advise you
Benefits
Health Insurance
401(k) Retirement Plan
401(k) Company Match
Paid Parental Leave
Stock Options
Wellness Program
Unlimited Paid Time Off
Paid Holidays
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 1%2 year growth
↑ 1%ParentSquare, a K-12 school-home engagement platform, has appointed Joel Hames as senior vice president of product and Anni Baghdasarian as vice president of strategic operations. Hames brings over 30 years of education experience, including 15 years leading product teams at edtech companies such as Schoology and PowerSchool. He will oversee product strategy and innovation across the platform. Baghdasarian, who previously served as president and chief operating officer at Edlio, brings more than 17 years of edtech leadership experience. She will lead strategic operations and cross-functional alignment. Founded in 2011, ParentSquare serves over 22 million students nationwide with its communication platform, offering features including two-way translation into 190-plus languages and AI enhancements. Both executives began their roles this month.
ParentSquare, a K-12 family engagement platform serving over 22 million students, has launched ParentSquare Intelligence, embedding AI and data intelligence across its school-home communication system. The feature analyses communication activity, engagement patterns, attendance data and payment participation to provide actionable insights for district leaders. The first capability, Contactability Benchmark, is now live in the admin dashboard. It enables districts to compare their verified reach against similar-sized peers and track progress towards reaching every student's caregiver. The typical ParentSquare district reaches 99.4% of families in their home language. Upcoming features will include enhanced two-way messaging safety, automated attendance workflows, chronic absenteeism risk indicators, improved translation accuracy across 190+ languages, and AI-powered answers to family questions on district websites.
ParentSquare has launched Family Messaging, a feature enabling parents to communicate with students during school hours without using personal mobile phones. The tool addresses communication gaps created by increasing bell-to-bell restrictions on student phone use across US schools. The feature allows families to send real-time messages about pickup changes or appointments through ParentSquare's platform, which students receive via StudentSquare on school-issued devices. The system operates within district-controlled channels that align with local policies whilst reducing administrative burden on school offices. ParentSquare serves over 22 million students across the US, offering school-home engagement tools including messaging, websites, forms and payments. The platform supports translation into more than 190 languages. The company was founded in 2011 in Santa Barbara, California.
ParentSquare helps school districts prepare for and respond to emergencies with new communications guide. ParentSquare, a family engagement platform, has created a new communications guide designed to help K-12 district and school leaders better prepare for a crisis. The Crisis Communications Guide was developed with insight from superintendents, communications directors, and school safety leaders. It explains how districts can create communication plans in advance of any incident, allowing them to maintain consistency in any incident that occurs. The guide also includes a set of prepared crisis communication message templates that can be easily adapted to common scenarios. "District teams juggle so much during a crisis," says Anupama Vaid, President and Founder of ParentSquare. "They want to keep families informed without adding more stress or uncertainty. This guide gives them a clear roadmap, along with tools that help ensure every family receives important information when it matters most." The guide also covers how ParentSquare can be used to deliver consistent, multi-channel updates to families during urgent situations. It also includes guidance to support recovery after an incident including follow-up communications, counseling information, and staff debriefs.
Stronger communication, stronger teams: parentsquare releases new Coach's Guide. News provided by. SANTA BARBARA, Calif., Oct. 14, 2025 /PRNewswire/ - ParentSquare, the trusted leader in school-home engagement, has released A Coach's Guide to Winning Team Communication, a resource designed to help coaches, athletic directors, and school leaders strengthen how they connect with athletes, families, and communities. Developed with feedback and stories from districts nationwide, the new guide provides practical strategies to simplify athletics communication, build stronger team cultures, and help provide equity and compliance in every message. It includes step-by-step tips for streamlining updates, coordinating events, and engaging families and booster clubs - all while helping to maintain district oversight and data privacy. Studies show that students who stay involved in school athletics or extracurriculars tend to have higher grades, better attendance, and greater college enrollment rates. The structure, accountability, and sense of belonging these programs create foster habits that carry into the classroom. When parents have visibility into their child's full experience - on the field, in the classroom, and everywhere in between - the benefits compound over time. "Schools want to simplify communication without losing oversight or compliance," said Anupama Vaid, President and Founder of ParentSquare. "ParentSquare helps districts bring athletics, classrooms, and departments together in one platform, so coaches can focus on the team, and families always know what's happening." The Coach's Guide highlights how districts can use ParentSquare to unify messaging, reduce app fatigue, and keep every family informed. Featuring insights from athletic directors, coaches, and communications leaders, the guide showcases real examples of how schools have strengthened engagement and compliance by consolidating tools across programs. * Best practice playbook: Time-saving communication routines for coaches and staff * Family and community engagement strategies: Tips for boosting participation and school spirit * Real-world examples: Lessons from districts successfully transforming athletics communication * ParentSquare tips: How unified platforms protect privacy, improve accessibility, and support inclusion "As athletics play such a central role in school culture, communication is key to building trust and belonging," added Vaid. "This guide equips schools to bring the same level of professionalism and consistency to athletics as they do to academics." About ParentSquare ParentSquare is the trusted leader in school-home engagement, helping K-12 districts nationwide reach every family with an award-winning, all-in-one communication platform. Reaching over 20 million students across the country, ParentSquare helps districts consolidate disconnected tools and outdated communication systems with personalized messaging, websites, forms, payments, and more - in one easy-to-use platform. With powerful features for achieving 100% contactability, two-way translation into 190+ languages, and purpose-built AI enhancements, ParentSquare empowers districts to invite every family to be involved in their student's education, no matter their home language or the device they use. Recognized for growth and innovation by Inc. 5000, GSV 150, and more, ParentSquare was founded in 2011 in Santa Barbara, California. Learn more at parentsquare.com. SOURCE ParentSquare