Product Manager @ Dmg Media

Product Manager, Reader Engagement

Location: dmg::media Headquarters – London

Position: Permanent

Package Description

Our benefits package increases the longer you’ve been with us. Here’s what to expect:

25 days’ holiday (increasing by 1 per year up to a total of 30)
Upon joining you will be automatically enrolled onto the Pension Plan at the minimum level of 5% employee contribution, 3% Company contribution.
Life cover under the Pension Plan 4x your basic salary.
DMGT Discounts (for discounts on online shopping, vouchers and reloadable cards)
Subsidised canteen
Onsite gym
Onsite nurse and GP clinics
Our Employee Assistance Programme
Discounted dining cards

Plus many other benefits….

Job Description

We are seeking a talented and highly motivated Product Manager to join our dynamic team at MailOnline. In this role, you will be responsible for enhancing the site experience, driving reader engagement, optimizing video content, and implementing personalization strategies to deliver an exceptional user experience.

Responsibilities

1. Site Experience Enhancement:

- Analyse user behaviour and feedback to identify areas for improvement in the website’s design, layout, and overall user experience.

- Collaborate with cross-functional teams, including design, development, and editorial, to prioritize and implement site enhancements.

- Conduct A/B testing and user research to gather insights and make data-driven decisions to optimize the site experience.

2. Reader Engagement:

- Develop and execute strategies to increase reader engagement across the website, such as recirculation features and content recommendations.

- Monitor engagement metrics, including time spent on site, click-through rates, and return visits, and propose initiatives to improve these metrics.

- Stay updated with industry trends and emerging technologies to identify innovative ways to engage readers and foster a loyal user community.

3. Video Optimization:

- Collaborate with the video production team to optimize video content for maximum viewer engagement and retention.

- Analyze video performance metrics, such as completion rates and click-through rates, and provide insights and recommendations for improvement.

- Explore new video formats and trends, such as livestreaming and interactive videos, to enhance the video viewing experience on the website.

4. Personalization:

- Implement personalization strategies to deliver tailored content and recommendations based on user preferences and behavior.

- Work closely with data and analytics teams to gather user insights and develop algorithms that improve content recommendations and user segmentation.

- Continuously test and refine personalization algorithms to ensure relevance and accuracy of recommendations.

Requirements

Bachelor’s degree in a relevant field or equivalent practical experience.
Proven experience in product management, preferably in a digital media or publishing environment.
Strong understanding of user experience (UX) principles and ability to apply them to improve website design and functionality.
Familiarity with web analytics tools, A/B testing, and user research methodologies.
Knowledge of video optimization techniques and trends in online video consumption are desired but not essential.
As is experience with personalization strategies, including user segmentation and content recommendation algorithms.
Excellent analytical skills and ability to interpret data to drive decision-making.
Strong project management skills and ability to collaborate effectively with cross-functional teams.
Excellent communication and presentation skills.

About dmg::media

dmg media’s brands deliver highly engaging, trusted content to millions of loyal customers around the globe, 24-hours a day, seven days a week. The Mail brand reaches one in two Brits every month and is officially the best-read, most recognised, most engaged newsbrand in the country.*

Together, Daily Mail, The Mail on Sunday, MailOnline, Mail+, Metro, Metro.co.uk, i and inews.co.uk reach more than 10.1m people daily in the UK.*

Globally, dmg media’s brands reach 190M unique browsers every month across its domains and apps.**

Our news brands maintain an unwavering commitment to uncovering the stories that matter most to our readers, ensuring that we remain experts at delivering relevant and insightful content.

In October, the Mail became the largest news publisher on TikTok with over 7- million followers.

*PAMCo H2 2023

**GA 2023 September

Our Commitment

We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability.

We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.

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