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Full-Time

Senior Technical Product Marketing Manager

Posted on 7/19/2023

Amperity

Amperity

201-500 employees

Customer data platform for actionable insights

Data & Analytics
Enterprise Software
Consumer Goods

Compensation Overview

$144k - $216k

Senior

Seattle, WA, USA + 2 more

Category
Growth & Marketing
Required Skills
Sales
Lead Generation
Marketing
Requirements
  • Equivalent of 6-8+ years' experience in technical product marketing, technical marketing, program or project management
  • Tech Savvy with a deep understanding of or practical experience in the data landscape, especially in data warehouse, machine learning, or data activation platforms
  • Degree is engineering or computer science (or equivalent experience in technical role)
  • Experience working in a B2B demand gen environment a plus
  • Displays curiosity, enjoys learning and gathering new insights
  • Must have outstanding writing and verbal communications skills with demonstrable copywriting experience
  • Demonstrated ability to apply learnings to recommended outcomes and communicate to broader audiences
  • Experience in digital and traditional content-driven lead generation is a big plus
  • Strong communication and interpersonal skills, experience working directly with a sales team is a big plus
Responsibilities
  • Act as a main contributor to the team owning and defining the positioning and messaging to drive the launch of Amperity products to technical decision makers and influencers (CIO, CTO, CDO, Developers)
  • Work closely with product and engineering to translate our architectural advantage into customer benefits, positioning and how Amperity solves IT pain points
  • Partner closely with Sales Enablement teams to empower them with the technical expertise, training, content, and confidence in the narrative to successfully sell
  • Deeply understand our customers, their needs, and the competitive landscape to inform how we tell our story
  • Work closely with Business Development and marketing teams to drive awareness and adoption of Amperity products to the technical audience
  • Develop key content such as demos, videos, sales content, data sheets, white papers and other content to support sales, customer success and marketing initiatives to engage our technical audience

Amperity provides a customer data platform that helps businesses create detailed and actionable customer profiles by consolidating and cleaning up data from various sources. Its main technology focuses on identity resolution, which allows companies to take unorganized customer data and transform it into accurate profiles. These profiles enable businesses to enhance their marketing efforts, improve customer service, and gain valuable insights. Amperity operates on a subscription-based software-as-a-service model, offering tools for data integration and analytics, along with professional services for implementation. Unlike its competitors, Amperity emphasizes delivering a high return on investment, as evidenced by reports showing significant ROI for its clients. The goal of Amperity is to empower businesses to effectively utilize their customer data for better decision-making and improved outcomes.

Company Stage

Series D

Total Funding

$190.8M

Headquarters

Seattle, Washington

Founded

2016

Growth & Insights
Headcount

6 month growth

-2%

1 year growth

-8%

2 year growth

-16%
Simplify Jobs

Simplify's Take

What believers are saying

  • Amperity's 993% ROI, as highlighted in a Forrester report, showcases the substantial financial benefits for clients using its platform.
  • The company's strategic partnerships with industry giants like Microsoft and Databricks enhance its credibility and market reach.
  • Recent product innovations, such as the first-party data advertising graph and Lakehouse CDP, position Amperity at the forefront of the CDP market.

What critics are saying

  • Frequent leadership changes, including the recent resignation of CEO Barry Padgett, could lead to strategic instability and affect company morale.
  • The competitive landscape of the CDP market is intense, with numerous players vying for market share, which could impact Amperity's growth.

What makes Amperity unique

  • Amperity's patented identity resolution technology uniquely consolidates and cleans disparate data sources, creating unified customer profiles that drive effective marketing and business insights.
  • The company's partnership with Microsoft and recognition as a finalist in the Microsoft Retail and Consumer Goods 2024 Partner of the Year Awards underscores its industry-leading capabilities.
  • Amperity's introduction of the world's first Lakehouse CDP demonstrates its innovative approach to data management, allowing seamless sharing of live data sets without maintaining ETLs.

Benefits

100% employee healthcare coverage

Transportation subsidies

A comfortable work environment with plenty of snacks, and other employee experience perks like events and activities

Both in-person and remote

Self-managed PTO

Inclusive environment

INACTIVE