Media Buying Manager
Posted on 7/19/2023

201-500 employees

Ad & marketing platform
Company Overview
System1's mission is to provide the most accurate and useful predictions in marketing. The company operates a Responsive Acquisition Marketing Platform to connect high intent customers with advertisers at scale.
Vancouver, BC, Canada
Experience Level
Desired Skills
Google Analytics
  • Proficiency of performance marketing strategies and optimization tactics on the advertising channels such as Google search, GDN, social media, and native
  • Experience in managing and mentoring a team of media buyers for running paid campaigns at scale
  • Experience managing monthly ad spend of $100,000 or more and optimizing for buy-side KPIs like CPA, and ROAS
  • Knowledge of secondary languages of German, Spanish or Japanese is a big plus
  • Advanced data visualization skills in Excel - pivot tables, formulas, etc. - or comparable experience with Google Sheets and similar tools
  • Experience managing multiple projects based on a different level of priority and deadlines using strong organizational skills for yourself and your team
  • A Media Buying Manager leads a team of performance buyers on the publishing international team. Your role is to leverage experience, organizational skills, communication, and leadership ability to guide your team's operations while providing encouraging and constructive feedback as needed to the team
  • Manage and scale a portfolio of performance marketing campaigns in the various markets leveraging a team of buyers effectively
  • Find new opportunities, plan and execute to achieve the quarterly goals
  • Ensure the team follows the roadmap and executes toward deadlines
  • Find ways to evolve the team to be efficient and effective, being aware of when to address individual or team performance issues
  • Use data visualization tools like Excel, Google Sheets, and Google Analytics to analyze campaign performance and pacing against the plan to report to the director of publishing international and other stakeholders
  • Collaborate with external stakeholders such as product, editorial, and creative teams for the timely delivery of projects and editorial content