Full-Time

Lead Engineer

Adobe Analytics

Posted on 5/9/2025

Code and Theory

Code and Theory

1,001-5,000 employees

Digital agency delivering UI and AI

No salary listed

Bengaluru, Karnataka, India

In Person

Category
Data & Analytics (2)
,
Required Skills
Power BI
Tableau
Requirements
  • In-depth experience with Adobe Target and Adobe Analytics for multi-channel marketing and campaign optimization
  • Strong knowledge of data layer specifications and Solution Design References (SDRs)
  • Expertise in A/B and multivariate testing strategies for website optimization
  • Hands-on experience with tag management solutions such as Adobe Launch or Tealium
  • Strong debugging and troubleshooting skills using tools like Fiddler/Charles and browser network calls
  • Ability to create and maintain reports using Power BI, Tableau, and Workspace
  • Strong communication and presentation skills for engaging both technical and non-technical stakeholders
  • 8–10 years of experience in digital marketing, with at least 2–4 years of hands-on experience in Adobe Target and Adobe Analytics implementation and consulting
  • Experience in configuring Adobe Target for multi-channel campaign delivery and optimization
  • Proven experience in architecting and configuring Adobe Analytics solutions, including SDRs and advanced analytics capabilities
  • Experience working with tag management tools like Adobe Launch or Tealium
  • A bachelor’s degree in Computer Science, Marketing, Engineering, or a related field is preferred
Responsibilities
  • Architect, configure, and administer Adobe Target for multi-channel campaign delivery
  • Design and implement website optimization strategies, including A/B and multivariate testing
  • Assess existing configurations and develop plans to accelerate ROI
  • Monitor and refine digital campaign strategies to optimize performance
  • Collaborate with stakeholders to define, implement, and execute testing strategies aligned with business objectives
  • Integrate Adobe Target with other Adobe tools like Adobe Analytics for a seamless experience
  • Architect Adobe Analytics solutions, including Solution Design References (SDRs) and Data Layer Specifications
  • Collaborate with engineering, business, and reporting teams for accurate data capture and workflow optimization
  • Maintain and optimize Adobe Analytics report suites, processing rules, SAINT classifications, and data feeds
  • Use tools like Workspace, Power BI, and Tableau to create insightful reports and dashboards
  • Debug and troubleshoot implementations using browser tools like Fiddler/Charles and tag management solutions
  • Define and communicate the technical vision for analytics solutions to stakeholders
  • Provide technical expertise and strategic recommendations for platform usage, solution design, and optimization strategies
  • Develop detailed project plans, roadmaps, and scopes of work for engagements
  • Deliver compelling presentations to communicate the technical vision and client solutions
  • Stay up to date on industry trends and best practices for digital marketing and analytics
Desired Qualifications
  • Familiarity with mobile tagging and optimization
  • Experience with multi-touch marketing and integration of Adobe Target with other Adobe tools
  • Experience with data visualization tools like Power BI, Tableau, and Workspace
  • Knowledge of digital marketing strategies and best practices

Code and Theory combines creative design and engineering to help large brands address consumer behavior, emerging tech, and AI. It offers website design, digital campaigns, and UI development, delivered by a 50/50 team of engineers and creatives to ensure technical solidity and visual appeal. Working with clients like Amazon, Oracle, and Albertsons shows its ability to scale projects and deploy AI-enabled solutions, such as collaborations with Oracle. The goal is to be a trusted partner for big companies by delivering bespoke, data-driven digital solutions that improve presence and performance at scale.

Company Size

1,001-5,000

Company Stage

Debt Financing

Total Funding

N/A

Headquarters

New York City, New York

Founded

2001

Simplify Jobs

Simplify's Take

What believers are saying

  • Enterprise Experience Transformation practice captures GenAI ROI consulting as enterprises struggle with measurement.
  • Synthetic persona testing expands from financial services to B2B, sports, media verticals.
  • The Machine agentic OS creates switching costs for enterprise clients invested in platform.

What critics are saying

  • Adobe partnership dependency exposes Code and Theory to pricing changes and API deprecations.
  • Synthetic personas in financial services face Fair Lending Act compliance and regulatory scrutiny.
  • Competitors including Accenture and Deloitte achieve feature parity within 18-24 months, eroding differentiation.

What makes Code and Theory unique

  • 50/50 creative-engineer balance at scale differentiates from pure creative or pure tech agencies.
  • Creative Intelligence System automates customer data-to-creative pipeline, reducing manual handoffs.
  • Three-year Adobe co-development partnership embeds Code and Theory into Experience Platform natively.

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Benefits

Remote Work Options

Flexible Work Hours

Company News

Merced Sun-Star
Mar 24th, 2026
Fast Company names Code and Theory one of the World's Most Innovative Companies for second consecutive year.

Fast Company names Code and Theory one of the World's Most Innovative Companies for second consecutive year. March 24, 2026 7:32 AM Gift Article Stagwell's digital transformation network was recognized in the Advertising and Marketing category for building the infrastructure that turns AI ambition into business transformation. NEW YORK, NY / ACCESS Newswire / March 24, 2026 / Code and Theory, the digital transformation network within Stagwell (NASDAQ:STGW), has been named to Fast Company's prestigious list of the World's Most Innovative Companies for 2026, the second consecutive year the company has earned the distinction. Code and Theory was recognized in the Advertising and Marketing category alongside Google, Nvidia, Adidas and Walmart. The recognition arrives at a decisive moment. AI has moved from conversation to infrastructure, and the gap between companies that are genuinely restructuring around it and those still piloting around the edges is becoming visible. Code and Theory has spent the past year not just advising clients on AI strategy, but building the systems that make AI-driven marketing and experience work at scale. Central to that work is The Machine, the industry's first agentic marketing operating system, built by Code and Theory in conjunction with Stagwell. The Machine connects people, data and tools to drive better outcomes. What differentiates The Machine is that it works in our clients' tools and on top of their stack to maximize adoption and interoperability. It enables organizations to move at AI speed without surrendering the brand judgment and human instinct that make experiences worth having. Over the past year, some of the most complex organizations in the world have looked to Code and Theory, leveraging its differentiated balance of 50% engineers and 50% creatives to solve some of the industry's toughest challenges, including: * TIME to reimagine its digital flagship and reignite a 100+ year-old media brand. * Amazon to inspire and convert millions of small businesses through a global Amazon Ads campaign. * Henry Schein to reinvent healthcare commerce at global scale. * Microsoft to reimagine how it engages with developers and earns their trust. * Stanley Black & Decker to lead a global digital transformation across 30+ brands and 55+ markets. * NFL to build a connected digital ecosystem across broadcast, social, web, app and stadium experiences. This recognition extends a historic run of industry validation. In the past two years alone, Code and Theory has received 15 top honors from Adweek, Ad Age, the ANA, Campaign, Digiday, The Drum and the Shorty Awards, including Adweek's inaugural Innovation Agency of the Year and taking No. 5 spot on Ad Age's 2026 A-List. Dan Gardner, Co-Founder of Code and Theory, said: "Every meaningful shift in our industry has happened at the intersection of creativity and technology. That's where we've always operated. What's different now is the pace and the stakes. AI isn't a trend. It's a structural change. Our advantage is not that we're reacting to it, but that we're built for it. This recognition reflects a team that knows how to turn change into practical, measurable outcomes." Michael Treff, CEO of Code and Theory, said: "A lot of companies are talking about AI, but very few are restructuring how they actually work. Code and Theory is rebuilding businesses' operating systems so they can move at AI speed without losing the human instincts that create real connection, both for themselves and their clients." Brendan Vaughan, Fast Company Editor-in-Chief, says: "Our list of the Most Innovative Companies is about spotlighting organizations that don't just adapt to change - they drive it. The companies we honor this year are redefining what leadership looks like in 2026, pairing bold ideas with measurable impact and turning breakthrough innovation into real-world value. They are setting the pace for their industries and offering a blueprint for what sustained innovation can achieve." About The Code and Theory Network The Code and Theory Network is the only digital transformation network with a balance of 50% creative and 50% engineers. Our unique makeup makes us the place where CMOs, CTOs and CIOs come together to drive results for their businesses. We partner with our clients to redefine what is possible to create lasting impact and drive long-term growth. Part of Stagwell, Code and Theory offers a global footprint and the capabilities to work across the entirety of the customer-facing journey, and implement the technology that powers it. The network includes the flagship agency Code and Theory as well as Kettle, Instrument, Left Field Labs, Truelogic, Create. Group, Rhythm and Mediacurrent. Code and Theory clients include Amazon, JPMorganChase, Microsoft, NBC, NFL and Yeti. For more, visit codeandtheory.com

The SCORES Network
Sep 3rd, 2025
Code and Theory Launches 100% AI-Generated Ad for SCORES Network to Show How Sport and Poetry Transform Youth Lives

The SCORES Network, a nonprofit that serves underserved youth through after-school programs that blend soccer, poetry and community service, has partnered with creative and technology agency Code and Theory to launch "Find Your Feet."

PR Newswire
Jun 5th, 2025
Code And Theory Named Ana B2B Agency Of The Year After Transforming The World'S Leading Brands

The Stagwell agency's 12 ANA B2 award wins highlight its transformative impact for clients Amazon Ads, ETS, Thomson Reuters and QualcommNEW YORK, June 5, 2025 /PRNewswire/ -- Code and Theory has been named Business-to-Business (B2B) Agency of the Year at the prestigious Association of National Advertisers (ANA) B2 Awards, marking its sixth major agency honor in 2025 alone. This recognition reflects Code and Theory's unmatched ability to deliver technology-first, transformative solutions that meet the demands of today's rapidly evolving B2B landscape.Code and Theory has been named Business-to-Business (B2B) Agency of the Year at the prestigious Association of National Advertisers (ANA) B2 Awards, marking its sixth major agency honor in 2025 alone.At the ANA B2 Awards, Code and Theory earned 12 award wins across clients Qualcomm, ETS, Amazon Ads and Thomson Reuters. These wins highlight the agency's ability to blend technology, creativity and collaboration to drive measurable business impact. Notable results include:Rebranding Thomson Reuters as a B2B tech leader, boosting unaided awareness by 40%. Explore the work. Redefining Qualcomm's developer experience, achieving a 425% increase in engagement

Cache Valley Daily
Jun 5th, 2025
Code and Theory Named ANA B2B Agency of the Year After Transforming the World's Leading Brands

NEW YORK, June 5, 2025 /PRNewswire/ - Code and Theory has been named Business-to-Business (B2B) Agency of the Year at the prestigious Association of National Advertisers (ANA) B2 Awards, marking its sixth major agency honor in 2025 alone.

PR Newswire
Mar 18th, 2025
Stagwell'S (Stgw) Code And Theory Launches Inaugural Presence At Adobe Summit With The Announcement Of Its New Enterprise Experience Transformation Practice

Stagwell's Code and Theory accelerates the content supply chain for brands, driving innovation across customer experience to digital experience platforms.NEW YORK and LAS VEGAS, March 18, 2025 /PRNewswire/ -- In an era where AI is fundamentally reshaping digital experiences, Code and Theory is boldly redefining industry boundaries with its new Enterprise Experience Transformation practice. Led by Chief Transformation Officer Cory Haldeman, this strategic expansion represents more than a new service offering — it's a comprehensive response to the market's evolving needs. The practice will launch at Adobe Summit, during which Code and Theory will showcase its value realization solutions to accelerate GenAI's transformative impact on customer experience

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