Full-Time

Director of Communications

Posted on 1/10/2025

Roblox

Roblox

5,001-10,000 employees

Virtual platform for user-generated experiences

Consumer Software
Entertainment
Gaming

Compensation Overview

$249.4k - $288.7kAnnually

+ Equity Compensation

Expert

San Mateo, CA, USA

Position can be based in San Mateo, CA (hybrid) or Brazil (remote).

Category
PR & Communications
Growth & Marketing
Required Skills
Communications
Public Policy
Public Speaking
Requirements
  • 15+ years of experience in communications, ideally including significant experience in a consumer technology company (preferably at a global public company in the entertainment, media or gaming space)
  • Fluent language skills in English and either Spanish or Portuguese. Additional language skills are a plus.
  • Proven experience in a fast-paced environment
  • Proven-track record developing and implementing essential communications plans, aligning internal, external, and partner communications against business priorities
  • Proven success at developing and delivering impactful proactive communications campaigns across multiple markets
  • Experience supporting a variety of in-house business functions and serving their communications needs (experience of Public Policy a plus)
  • Experience managing multiple communication agencies in an in-house communications role
  • Confirmed performance handling communications in crisis and critical situations, including crafting clear directives and follow-through
  • Experience and confidence acting as a public-facing spokesperson in media interviews, including broadcast interviews (experience as a speaker at major events and conferences a plus)
  • Excellent written and verbal communications skills
Responsibilities
  • Build, lead and implement compelling communications campaigns in LATAM markets in support of business objectives, and in partnership with communications agencies on the ground in those markets.
  • Apply your deep understanding of the media landscape and media relationships to build strategic recommendations and scalable communications programs that help drive and support business objectives.
  • Handle high-profile and fast-paced business issues while remaining calm and demonstrating good judgment.
  • Lead local market media outreach in support of global communications campaigns and announcements, including content launches, product launches, and executive profiling.
  • Develop company positions on key regional issues as well as the strategy for reactive and proactive communications plans.
  • Work in tandem with a range of business functions to support their communications objectives in the LATAM - including, but not exclusive to, the company’s Marcomms, Market Expansion, Public Policy, Civility, Brand Partnerships and Developer Relations functions.
  • Manage LATAM press office, agency relationships and crisis and issues management as needed.
  • Act as a public-facing spokesperson for Roblox in media interviews and at LATAM events and conferences.
  • Bring fresh ideas and a creative approach to deliver measurable, attributable results.
  • Brief spokespeople and staff C-suite interviews.

Roblox operates a virtual platform where users can learn, work, play, and socialize. The platform is built around a community of developers and creators who use Roblox Studio, a user-friendly design tool, to create engaging multiplayer experiences. It primarily targets audiences under the age of 18, making it one of the leading entertainment platforms for this age group, as shown by its high monthly visits and user engagement. Unlike many other gaming platforms, Roblox focuses on user-generated content, allowing millions of new users to join each month, often through recommendations from friends. The company generates revenue through in-platform purchases and subscriptions, creating a thriving ecosystem for both users and content creators.

Company Stage

IPO

Total Funding

$897.6M

Headquarters

San Mateo, California

Founded

2004

Growth & Insights
Headcount

6 month growth

0%

1 year growth

-1%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Roblox's partnerships with educational developers can expand its user base and engagement.
  • Offering 25% more currency for direct purchases boosts revenue and reduces third-party dependency.
  • Strong investor confidence is shown by significant investments from major capital firms.

What critics are saying

  • Competition from Minecraft and Fortnite could reduce Roblox's user engagement.
  • Criticism regarding safety concerns may damage Roblox's reputation and attract regulatory scrutiny.
  • Tensions with app store providers could affect Roblox's app distribution and accessibility.

What makes Roblox unique

  • Roblox offers a unique platform for user-generated 3D experiences and games.
  • The platform's integration with popular media franchises enhances its entertainment value.
  • Roblox Studio empowers a global community of developers to create immersive experiences.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Benefits and Perks - The health and well-being of our employees and their families is our top priority. We offer robust and comprehensive programs with variety to best meet your needs.

Well-Being Benefits - With flexible time off and a bi-annual, company-wide spring/summer recharge, Roblox knows how to balance working hard with winding down.

Financial Benefits - Competitive compensation packages, 401(k) matching, and flexible share incentives that let you choose how to share in our success.

Health and Wellness - Comprehensive medical, dental, and vision benefits, family planning resources, and 12 weeks off for all new parents.

Flexible Workplace - Our hybrid work schedule balances working onsite and working remotely. Enjoy daily lunch and an in-house fitness center when working from our San Mateo headquarters.