Full-Time
Senior Director
Advisory Services
Ontario Medical Association
201-500 employees
Represents physicians; shapes policy, improves care.
Compensation Overview
CA$131.7k - CA$148.2k/yr
Toronto, ON, Canada
Hybrid
Minimum number of days in the Toronto office is required.
Bachelor's
 Business & Strategy (2) |
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- A university degree in business, marketing, or commerce is required.
- Strong insurance planning and retirement knowledge, along with strong business acumen, is required.
- Experience in insurance, investments, retirement, pensions, financial planning, and insurance estate planning is required.
- An active Life License Qualification Program license is required.
- Business acumen, people management, advisory sales, distribution experience, insurance and investment knowledge, pension product knowledge, creation of business policies and procedures, insurance operational knowledge, marketing knowledge, sales process and pipeline knowledge, presentation building, and training experience are required.
- Analyze and assign annual sales goals and revenue targets by reviewing sales, revenue, and premium trends by product, and track and report year-over-year trends.
- Oversee sales management through business plans that guide advisory events and outreach or campaign initiatives in collaboration with direct reports, and oversee the business development strategy for Advisory Services.
- Plan and attend meetings with the advisory team to provide in-field sales support and guidance, and monitor and enhance sales activities.
- Design and present product-knowledge sales training covering group, individual, living benefits, retirement, and pension concepts and sales strategies.
- Establish and oversee member retention strategies.
- Advance the APEXA contracting process for new and existing advisors, and participate in product development and advisory marketing and communications.
- Influence and direct team activities in collaboration with direct reports, including participating in hiring, performance evaluation, and coaching of direct reports.
- Analyze advisory key performance indicators to increase and maintain positive advisor net promoter scores and optimize operational processes.
- Oversee equitable and optimal resource allocation, and monitor and maintain compliance, accuracy, and sales-process consistency.
- Stay current with industry regulations and contractual obligations.
- Review Salesforce reporting and optimization, and compliance tracking related to continuing education and licensing for the advisory team.
- Develop new advisor tools in collaboration with the department trainer.
- Collaborate on Financial Literacy initiatives as required.
- Establish internal and external partner relationships to advance business development opportunities and increase awareness and penetration of OMAI products and services within the membership.
- Work with business partners and internal stakeholders to identify new opportunities for member engagement.
- Respond to member complaints and escalations related to OMAI products and services as part of the escalation process.
- Mentor direct reports and the advisor team in member resolution, and act on opportunities to improve sales, sales strategy, delivery, processes, and communications.
- CFP or CLU designation is an asset.
The Ontario Medical Association (OMA) is a professional body that represents more than 43,000 physicians and medical students in Ontario. What it does: it speaks for doctors’ political, clinical, and economic interests and supports front-line patient care. How its products work: the OMA helps doctors work with patients to promote healthy living and disease prevention, while also shaping health-care policy and leading initiatives to improve Ontario’s health system. How it differs from competitors: it combines advocacy, professional representation, and policy work for doctors, a long-standing organization founded in 1880 that aims to align medical practice with health-system improvements. Its goal: to support physicians and strengthen Ontario’s health care system so patients receive good care and the system runs effectively.
Company Size
201-500
Company Stage
N/A
Total Funding
N/A
Headquarters
Toronto, Canada
Founded
1880
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Simplify's Take
What believers are saying
- Ontario implemented a 5.37% physician-payment increase effective April 1, 2026.
- OMA's June 2026 ER overcrowding surveys strengthened its bargaining position with Queen's Park.
- OMA's March 23, 2026 OHIP overhaul campaign aligns with AI-based billing simplification.
What critics are saying
- More than 2.5 million Ontarians lacked a family doctor in May 2026.
- Ontario and OMA remain tied to arbitration, leaving compensation fights unresolved into 2027.
- If OHIP modernization stalls, physicians lose patience and OMA becomes a weak intermediary.
What makes Ontario Medical Association unique
- OMA represents 50,000-plus Ontario physicians, students, and retirees.
- OMA secures binding physician-pay outcomes through arbitration, not voluntary employer deals.
- Kimberly Moran became CEO December 4, 2023; Rebecca Hicks became president May 8, 2026.
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Benefits
Hybrid Work Options
Wellness Program
Conference Attendance Budget
Professional Development Budget
Performance Bonus
Company News
FFS vs FHG vs FHO: which Ontario primary care model actually pays more? 0 comments March 04, 2026 Choosing the right primary care payment model in Ontario can significantly impact a physician's income, workflow, and long-term practice sustainability. Many physicians are familiar with the basic differences between Fee-For-Service (FFS), Family Health Group (FHG), and Family Health Organization (FHO) models. However, very few discussions go into the actual financial implications, including the bonuses and incentives available under each structure. This article provides a clear comparison of the three models, including the potential revenue advantages physicians can earn under each. Note: This article reflects the structure of the current models as they exist today. The Ministry and OMA have introduced a new model known as FHO+, which is expected to evolve further in the coming years. When those changes fully take effect, MedPros Inc. will update this article accordingly. Overview of Ontario primary care payment models. | Model | Payment Structure | Patient Roster | Bonuses Available | | FFS | Pure fee-for-service | No | Limited | | FHG | Enhanced fee-for-service | Yes | Multiple | | FHO | Blended capitation | Yes | Reduced preventive bonuses | 1. Fee-For-Service (FFS). Under the traditional Fee-For-Service model, physicians bill OHIP directly for each service provided. Key Characteristics: * Paid entirely based on services performed * No patient roster required * No group obligations * No preventive care bonuses * No after-hours premium requirements Advantages: * Maximum flexibility * No administrative model requirements * Ideal for walk-in clinics or episodic care Disadvantages: * Income tied entirely to patient volume * No population-based incentives * No preventive care bonuses * No roster-based funding 2. Family Health Group (FHG). The Family Health Group model allows physicians to maintain traditional fee-for-service billing while gaining access to additional incentives through patient enrolment. Physicians in an FHG: * Continue to bill 100% fee-for-service * Enroll patients to their roster * Participate in a group for after-hours coverage Financial advantages of FHG. Preventive Care Bonus. The Cumulative Preventive Care Bonus rewards physicians for achieving screening and immunization targets across their roster. * Influenza vaccinations - up to $2,200 * Childhood immunizations - up to $2,200 * Pap smear screening - up to $2,200 * Mammography screening - up to $2,200 * Colorectal cancer screening - up to $4,000 Total potential annual bonus: approximately $12,800 per physician if screening targets are met. Many physicians report earning between $6,000 and $10,000 annually depending on compliance rates and roster size. After-Hours premium. FHG groups must provide after-hours clinics for rostered patients. When services are provided during these clinics, physicians can bill an additional 30% premium on certain visit codes. A007 visit = $37.60 After-hours premium = +30% ($11 additional) A physician providing approximately 300 after-hours visits annually could generate roughly $3,000-$3,500 in additional revenue. Realistic FHG income impact. For a typical family physician with a roster of 1,500-2,000 patients: Preventive care bonuses: $6,000 - $12,800 After-hours premiums: $2,000 - $5,000 Total additional income potential: approximately $10,000 - $20,000+ annually while still billing full fee-for-service. 3. Family Health Organization (FHO). The Family Health Organization model operates differently from both FFS and FHG. Instead of relying primarily on fee-for-service billing, physicians are paid through capitation. This means physicians receive an annual payment for each enrolled patient, adjusted for age, sex, and complexity. Key revenue components in FHO. Capitation. Physicians receive an annual payment for each rostered patient. Example (illustrative): 1,500 patients = $250,000 annually 1,800 patients = $300,000 annually Actual payments vary depending on patient demographics and complexity. Access Bonus. FHO physicians may receive an Access Bonus calculated as a percentage of their capitation. However, this bonus can be reduced when rostered patients receive care outside the group, such as visits to walk-in clinics. Preventive Care bonuses (current rules). Changes introduced through the Physician Services Agreement reduced preventive bonuses for FHO physicians. Currently, FHO physicians remain eligible for: * Influenza vaccination bonus - up to $2,200 * Childhood immunization bonus - up to $2,200 Total potential bonus: up to $4,400 annually. Comparing the models. | Feature | FFS | FHG | FHO | / | / | | Payment type | Pure FFS | Enhanced FFS | Capitation | / | / | | Patient roster | No | Yes | Yes | / | / | | Preventive bonuses | No | Yes | Limited | / | / | | After-hours premium | No | Yes | Yes | / | / | Which model earns the most? The answer depends largely on how a physician practices. Physicians focused on high-volume visits often prefer Fee-For-Service. Physicians who actively manage preventive care and screening programs frequently benefit from the Family Health Group model because they retain full fee-for-service billing while gaining access to preventive bonuses and after-hours premiums. Physicians seeking income stability often prefer the Family Health Organization model because capitation provides predictable revenue regardless of visit volume. The bottom line. Ontario's primary care payment models reward different styles of practice. * FFS rewards high visit volume * FHG rewards proactive population health management * FHO rewards stable patient panels For physicians willing to actively manage their patient panel and preventive care programs, the Family Health Group model often provides strong financial upside while preserving fee-for-service billing flexibility. Final note on upcoming changes. Ontario's primary care system continues to evolve. The Ministry of Health and the Ontario Medical Association are introducing an updated model known as FHO+. This new model will change aspects of physician compensation and access requirements. This article reflects the current models as they exist today. MedPros Inc. will update this guide as additional changes are implemented.
Today, the Ontario Medical Association (OMA) launched their Stop the Crisis initiative to direct government attention and investment towards six priority areas:
This comes as the province and the Ontario Medical Association are in arbitration over a physician pay dispute, with both sides far apart on what doctors should be paid.
Dominik Nowak was named new president of the Ontario Medical Association at the annual general meeting held in Sudbury on May 2
TORONTO, Dec. 5, 2023 /CNW/ - The Ontario Medical Association has been named one of the Greater Toronto Area's Top Employers for the fourth year in a row, an annual honour that recognizes organizations with outstanding workplace practices.