Developer Community Marketing Manager
Updated on 8/29/2023

1,001-5,000 employees

Open-source full-stack error tracking system
Company Overview
Sentry is on a mission to help developers save time, energy, and probably a few therapy sessions. The company operates an error & crash monitoring platform.
San Francisco, CA, USA
Experience Level
Desired Skills
Data Analysis
Growth & Marketing
  • You get excited about growing and maintaining a healthy community of technical people interested in learning together. You can see opportunities to engage developers in a way that is authentic and valuable both to them and the business
  • You have a growth mindset. Even if you are not a developer yourself, you have a track record and are excited to dive into content and learn enough to be able to create pathways through the content for developers
  • Are a prolific (and good) writer who understands how to tell a useful and relevant story in 30 words
  • Get excited when you hear that your job is to do ⅓ of each: maintaining healthy communities and community programs, identifying narratives that tie together various pieces of content, and being a project manager across orgs to leverage multiple efforts to have the best impact to community members
  • 8+ years developer community, developer relations, or developer marketing
  • Defined KPIs and metrics to measure the efficacy of developer advocacy focused initiatives and related platform areas
  • Has worked cross-functionally to organize promotional launches
  • Ability to identify opportunities for exponential growth of impressions on technical content and gaps in technical content across our community presence
  • Has a demonstrated ability to project manage across multiple organizations including engineering, product, marketing, and content
  • Proven track record of working across a distributed team
  • Stellar written and verbal communication skills
  • Define community health metrics and share of voice
  • Report community health metrics to influence content and engagement direction for technical advocates
  • Define and manage strategic initiatives to grow our community:
  • Own the tactics around where and how Sentry engages with the community through content (e.g. blog, YouTube, resource pages) and social media platforms
  • Collaborate with advocates, marketing, creative, and support to maintain an authentic voice and sustainable responsiveness
  • Create a program to engage with active community members and partners in a strategic way to highlight community members while reaching new audiences
  • Keep track of results/benchmarks and reporting out of community partnerships, deciding which partnerships to deepen/lessen
  • Organize promotional launches from creating or sourcing content, building tracking, and partnering with the design team for production
  • Extend the reach of content created for new platforms, mediums, and communities
  • Develop and execute the developer content pipeline pre- and post- product announcements
  • Create content “kits” that organizes and groups content from across Sentry to identify opportunity gaps
  • Help manage ongoing promotional reporting to internal stakeholders for OKRs, monthly check-ins, ad tweaks, etc
  • Work cross functionally with demand generation, product marketing, events, and developer relations to help match content to our partner's upcoming podcasts, newsletters, videos, and events
Desired Qualifications
  • Have a proven track record in reporting and analytics. Developer tools industry experience is a plus
  • Experience working closely with a software development process and/or familiarity for developer teams. points for any coding experience