The Spotify Advertising Business Marketing team mission is to inspire advertisers and marketers to connect with billions of fans. The Associate Director of Spotify Business Brand Marketing, Global will lead all our marketing strategy and efforts aimed at deepening engagement with advertisers & agencies globally. We are looking for a seasoned brand marketer who is passionate about creativity, an excellent collaborator and effective operator. We are a fast-paced company that requires leaders to be able to anticipate, react and activate teams quickly to keep pace with the market. This position reports to the Global Director of Business Marketing, Brand.
What You’ll Do
- Build our B2B brand leadership within the industry. Increase Spotify Advertising brand momentum & equity with brands, businesses big and small
- Responsible for owning B2B Brand architecture, messaging framework, brand value props and positionings.
- Support product value props, positionings, narrative, case studies and collateral for our ad products + solutions
- Support sales teams with customer-led narratives and enablement materials that spotlight Spotify Advertising’s differentiation and partner on sales trainings
- Skillfully develop product GTM messaging and strategies by understanding the complexities and detail of our products. Translate our product solutions into easy-to-digest, actionable ways for businesses to achieve their objectives
- Define messaging throughout the year to activate at core, industry tentpole (CES, Cannes, Ad Week) inclusive of Measurement, Podcasts, Brand + Performance Solutions and Brand Safety.
- Lead a small but mighty team to partner with Product Marketing in developing marketing plans, support GTM initiatives; and sales enablement for product launches
- Partner with Consumer, Comms and experiential teams so we show up as one brand in the world
- Build Spotify Advertising brand and support global programs at scale, developing measurable strategy and ensuring greater brand consistency in our execution across our product GTM and channels.
- Develop fresh B2B approaches that are rooted in insights, creativity and desire to breakthrough
- Deliver new and strategically resonant messaging and sales materials, managing complex internal processes and multiple stakeholders to deliver deeper client engagement and significant business growth
- Anticipate coming changes in the advertising market and is a forward thinker in how we can lead the market
- Become a trusted leader within Spotify’s advertising business, partnering effectively with Ad Product Marketing, Sales leadership, Comms and other XFN teams
- Be obsessed with the Spotify Advertising platform; our data, research, ad products, podcasts, measurement and enabling success for our customers
Who You Are
- BA or BS degree
- 12+ years of experience in marketing; agency, brand, or sales marketing experience a plus
- A great storyteller
- Demonstrates ability to deliver clear, fresh effective narratives and B2B marketing ideas
- Has deep understanding of the advertising ecosystem, and ability to clearly communicate how complex products can service the goals of various businesses
- An effective communicator, collaborator and operator who can rally XFN teams to deliver
- Experience in global marketing, managing a global brand and understanding regional business context
- Track record of partnering closely and effectively with an ambitious Sales team
- Analytical, data-driven mindset coupled with strong written and verbal communication skills - experience successfully crafting messaging and sales narratives as well as analyzing impact
- Ability to present confidently and positively influence senior executives within the company and with clients
Where You’ll Be
- This team is based in New York City, but we have members distributed throughout the United States
- Where in the world? For this role, it can be within the North America region where we have a work location
- Prefer an office to work from home instead? Not a problem! We have plenty of options for your working preferences. Find more information about our Work From Anywhere options here.
- Working hours? We operate within the Eastern Standard time zone for collaboration.
The United States base range for this position is $152,054 - $217,177 plus equity. The benefits available for this position include health insurance, six month paid parental leave, 401(k) retirement plan, monthly meal allowance, 23 paid days off, 13 paid flexible holidays, paid sick leave. These ranges may be modified in the future.
Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens.
Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the chance to enjoy and be passionate about these creators. Everything we do is driven by our love for music and podcasting. Today, we are the world’s most popular audio streaming subscription service.
