Full-Time

Associate Director

Paid Search

Posted on 1/27/2025

Mediabrands

Mediabrands

10,001+ employees

Global media and marketing solutions provider

Consulting
Consumer Goods

Compensation Overview

$120k - $125kAnnually

Senior, Expert

New York, NY, USA

Category
SEO Marketing
Growth & Marketing
Required Skills
Word/Pages/Docs
Excel/Numbers/Sheets
PowerPoint/Keynote/Slides

You match the following Mediabrands's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • Substantial experience with within an agency environment required
  • Expert in Google, Bing, and other search partners
  • Advanced/Cutting Edge knowledge of at least two bidding platforms such as Marin, Kenshoo or SA360
  • Polished presence and presentations skills (presentation will be required)
  • Excellent writing skills with an attention to detail
  • Mastery of Microsoft Excel is required
  • Working knowledge of Word, and PowerPoint
  • Ability to multitask and handle other duties as assigned
  • KINESSO does not require candidates to have a college degree
Responsibilities
  • Liaison between search and cross functional teams to help contribute towards a multi-channel approach/strategy
  • Accountability for team development; this includes utilizing organizational tools such as L&D, creating internal opportunity for staff, maintaining positive morale
  • Establish current and long-term goals and objectives for responsible accounts, subject to approval by the Director
  • Responsible for management of direct reports as well as overall development and success of the team
  • Translate briefs into strategy; Work with Manager/Sr. Specialist to execute on that strategy; Monitor success and drive pivots as needed based on performance and ability to reach brand goals
  • Lead tests & learns with expectation that these will be scalable across the client’s accounts. Expectation is also that these are shared out wider with KINESSO team
  • Continual evaluation of search marketing strategies to identify opportunity for competitive advantage for KINESSO
  • Master, identify and communicate trends in search and client industries
  • Create and present case studies, POVs, etc.
  • Experience analyzing multi-touch attribution reports (Nielsen, IRI, etc.)
  • Analyze search planning budgets, of assigned accounts, to identify strengths and weaknesses and ensures proper financial allocation
Desired Qualifications
  • Substantial managerial experience preferred

Mediabrands focuses on providing media and marketing solutions that help clients grow their businesses. The company uses data analysis and technology to create customized advertising strategies and content that aim to improve clients' return on investment. Mediabrands stands out from its competitors by offering a full range of services, including media planning, buying, and optimization, along with content creation and distribution. Its goal is to adapt to the changing media landscape while promoting an inclusive work environment that values diverse perspectives.

Company Size

10,001+

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

2007

Simplify Jobs

Simplify's Take

What believers are saying

  • AI-powered content creation tools improve audience targeting and engagement.
  • AR in marketing campaigns boosts brand interaction significantly.
  • Omnichannel marketing strategies provide seamless experiences across digital and physical touchpoints.

What critics are saying

  • Shift towards in-housing reduces need for external media agencies.
  • Tech giants offer direct advertising solutions, bypassing traditional agencies.
  • Stricter data privacy regulations impact targeted advertising strategies.

What makes Mediabrands unique

  • Mediabrands offers comprehensive media and marketing services, including consulting.
  • They focus on data-driven marketing strategies to enhance customer engagement.
  • Their integration of AR in campaigns offers immersive brand experiences.

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Benefits

Health Insurance

Dental Insurance

Life Insurance

Disability Insurance

401(k) Company Match

401(k) Retirement Plan

Paid Vacation

Paid Sick Leave

Paid Holidays

Unlimited Paid Time Off

Flexible Work Hours

Remote Work Options

Employee Stock Purchase Plan

Group Personal Pension Plan

Generous Parental Leave & Pay

Employee Assistance Programme

Wellbeing Programme

Free Eye Tests

INACTIVE