Head of Marketing

Responsibilities

• Product Marketing Strategy: Gain a deep understanding of our audience, develop our positioning and messaging, and communicate about the product to our audience.
• Positioning: Develop and execute strategies to improve our product positioning against competitor and homegrown solutions.
• Messaging: Craft compelling messages that can be tested across brand and performance marketing channels (emails, web, conferences, etc)
• Launches: Collaborate with Product, Sales, and CS stakeholders to plan and execute product launches including messaging, channel strategy, and measurement.
• Lifecycle marketing: Create content and messaging for email nurture campaigns throughout the customer lifecycle.
• Content strategy: Leverage our unique data and insights to produce high-impact content (white-papers, case studies, webinars, conferences appearances, etc.) to grow the companies developing position as a thought-leader in EV charging.

About You

• You have at least 5 years experience working in (or leading!) a high-performing product marketing team. Direct success in enterprise SaaS marketing in a technical field is favorable.
• You have a knack for taking complicated or technical concepts and turning them into compelling stories
• You’re able to balance strategic vision and operational excellence, from setting high-level strategy to getting in the weeds planning launches and doing competitive research. This is an early-stage startup and you will have the opportunity to do both!
• You are excellent at product marketing fundamentals: positioning, messaging, launch management, and partner marketing.
• You understand channel, content, and comms strategy in addition to product marketing strategy, and how to leverage each to achieve marketing objectives.
• You’ve written short-form and long-form content, and can point to examples of your writing.
• You’ve developed marketing strategies and tactics that put the customer first, while hitting growth goals at the same time
• You have a passion for understanding users - you’re excited to get up every day and get to know our users a little better. For Stable, that means you have a strong interest in learning about (or already understand, e.g. from an adjacent field such as solar) how EV infrastructure gets deployed including financing, energy contracts, design & build, and operations.