Full-Time

Manager – Customer and Market Research

Posted on 8/12/2024

Constant Contact

Constant Contact

1,001-5,000 employees

Digital marketing solutions for small businesses

Consumer Software
Social Impact

Compensation Overview

$104k - $130kAnnually

+ Commission + Bonus

Senior, Expert

Boston, MA, USA + 2 more

More locations: Loveland, CO, USA | Gainesville, FL, USA

This position can be remote or in-person at any of the established offices in Boston, MA, Gainesville, FL, or Loveland, CO.

Category
General Marketing
Growth & Marketing
Required Skills
Market Research
Branding/Brand Strategy
Marketing
Data Analysis
Requirements
  • Bachelor's degree in Statistics, Marketing, Economics, Business, or a related field. A master's degree is highly preferred
  • 8+ years of Market and Customer Research Experience, leading progressively more complex projects that tangibly impact high-level business decisions. 2+ years leading junior research teams
  • Experience with advanced market and customer research studies (i.e., pricing and packaging studies and market segmentation)
  • Excellent ability to create logic-driven, data-backed recommendations that go beyond descriptive statistics; excellent written and oral communication skills
  • Strategic thinker and experienced operator: Proven ability to both identify opportunities in the marketplace and drive action to pursue those opportunities
  • Strong collaborator who can build excellent working relationships with both peers and executive leadership
  • Self-starter who can operate a team with limited guidance
  • Fearless to take on new responsibilities or try something new
Responsibilities
  • Responsible for independently conducting research projects from start to finish, including research design, analysis, report building, and dissemination of the core insights. This can stretch across all three research verticals: customer research, market research, and competitive intelligence.
  • Conduct complex research from start to finish. This would include but is not limited to brand strategy work, touchpoint satisfaction, pricing and packaging studies, product research, and market segmentation.
  • Mentor, develop, and manage junior researchers, growing their current skills and ensuring their projects are done on time and up to standards.
  • Become a key point of contact for senior leaders and teams. Present research findings to senior leadership and conduct larger team shareouts.
  • Lead and manage larger multi-person research projects, ensuring deadlines are met and tasks appropriately delegated while contributing to the research process. This can include but is not limited to developing screeners, questionnaire writing, data analysis, survey programming, qualitative interviews, etc.
  • Contribute to the strategic direction of the research group, constructing research plans, vetting research vendors, and making proactive recommendations to optimize the team better to fit with business priorities.

Constant Contact offers digital marketing solutions for small businesses and nonprofits, focusing on email and social media marketing. Their user-friendly tools help clients create effective marketing campaigns to engage their target audiences and drive sales or donations. Operating on a subscription-based model, Constant Contact provides various pricing tiers to accommodate different business sizes, making their services accessible to all. The company aims to simplify marketing for organizations that may lack the resources or expertise to manage complex campaigns.

Company Stage

Growth Equity (Venture Capital)

Total Funding

$420.8M

Headquarters

Waltham, Massachusetts

Founded

1995

Growth & Insights
Headcount

6 month growth

-1%

1 year growth

-1%

2 year growth

-1%
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Simplify's Take

What believers are saying

  • Constant Contact is recognized as a market leader in email marketing.
  • The partnership with Square enhances marketing and transaction capabilities.
  • Expansion in APAC positions the company for growth in Asia-Pacific.

What critics are saying

  • Increased competition from AI-driven platforms like ActiveCampaign and Mailchimp.
  • Potential strategic shifts due to the sale of Siris Capital's ownership stake.
  • Data privacy challenges from integrations with platforms like Square.

What makes Constant Contact unique

  • Constant Contact offers AI-powered tools like Campaign Builder and BrandKit.
  • The company integrates with over 300 apps, including Square and HostGator.
  • Constant Contact provides a subscription-based model with various pricing tiers.

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Benefits

Health Insurance

Paid Vacation

Hybrid Work Options

Professional Development Budget

Paid Sick Leave

Paid Holidays

INACTIVE