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Full-Time

Manager – Customer and Market Research

Confirmed live in the last 24 hours

Constant Contact

Constant Contact

1,001-5,000 employees

Digital marketing solutions for small businesses

Consulting
Consumer Software
Enterprise Software

Compensation Overview

$104k - $130kAnnually

+ Commission + Bonus

Senior, Expert

Boston, MA, USA + 2 more

Category
General Marketing
Growth & Marketing
Required Skills
Market Research
Branding/Brand Strategy
Marketing
Data Analysis
Requirements
  • Bachelor's degree in Statistics, Marketing, Economics, Business, or a related field. A master's degree is highly preferred
  • 8+ years of Market and Customer Research Experience, leading progressively more complex projects that tangibly impact high-level business decisions. 2+ years leading junior research teams
  • Experience with advanced market and customer research studies (i.e., pricing and packaging studies and market segmentation)
  • Excellent ability to create logic-driven, data-backed recommendations that go beyond descriptive statistics; excellent written and oral communication skills
  • Strategic thinker and experienced operator: Proven ability to both identify opportunities in the marketplace and drive action to pursue those opportunities
  • Strong collaborator who can build excellent working relationships with both peers and executive leadership
  • Self-starter who can operate a team with limited guidance
  • Fearless to take on new responsibilities or try something new
Responsibilities
  • Responsible for independently conducting research projects from start to finish, including research design, analysis, report building, and dissemination of the core insights. This can stretch across all three research verticals: customer research, market research, and competitive intelligence.
  • Conduct complex research from start to finish. This would include but is not limited to brand strategy work, touchpoint satisfaction, pricing and packaging studies, product research, and market segmentation.
  • Mentor, develop, and manage junior researchers, growing their current skills and ensuring their projects are done on time and up to standards.
  • Become a key point of contact for senior leaders and teams. Present research findings to senior leadership and conduct larger team shareouts.
  • Lead and manage larger multi-person research projects, ensuring deadlines are met and tasks appropriately delegated while contributing to the research process. This can include but is not limited to developing screeners, questionnaire writing, data analysis, survey programming, qualitative interviews, etc.
  • Contribute to the strategic direction of the research group, constructing research plans, vetting research vendors, and making proactive recommendations to optimize the team better to fit with business priorities.

Constant Contact offers digital marketing solutions for small businesses and nonprofits, focusing on email and social media marketing. Their user-friendly tools help clients create effective marketing campaigns to engage their target audiences and drive sales or donations. Operating on a subscription-based model, Constant Contact provides various pricing tiers to accommodate different business sizes, ensuring affordability. The company's goal is to empower clients to grow their businesses through effective marketing while maintaining a stable income stream.

Company Stage

Private

Total Funding

$434M

Headquarters

Waltham, Massachusetts

Founded

1995

Growth & Insights
Headcount

6 month growth

-1%

1 year growth

0%

2 year growth

-11%
Simplify Jobs

Simplify's Take

What believers are saying

  • The recent appointment of new executives and a Chief Marketing Officer indicates a strong focus on growth and strategic leadership.
  • Innovations like AI-powered Campaign Planning and BrandKit demonstrate Constant Contact's commitment to leveraging advanced technologies to simplify marketing for small businesses.
  • Partnerships with companies like Square and HostGator expand Constant Contact's ecosystem, potentially increasing its user base and market reach.

What critics are saying

  • The digital marketing space is highly competitive, with major players like Mailchimp introducing advanced AI tools that could overshadow Constant Contact's offerings.
  • Frequent changes in executive leadership, such as the recent appointments in APAC, could lead to strategic misalignments and operational disruptions.

What makes Constant Contact unique

  • Constant Contact's focus on small businesses and nonprofits allows it to tailor its digital marketing tools to the unique needs of these clients, unlike broader marketing platforms.
  • The subscription-based model with various pricing tiers makes their services accessible to even the smallest businesses, providing a competitive edge over more expensive solutions.
  • Integration with over 300 apps, including popular platforms like Canva and Salesforce, enhances the versatility and appeal of Constant Contact's offerings.