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Manager, Marketing Insights
Posted on 4/18/2022
INACTIVE
Locations
New York, NY, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Data Analysis
Data Science
Leadership
Management
Marketing
Research
Salesforce
SQL
Tableau
PowerPoint/Keynote/Slides
Looker
Requirements
  • Bachelor's degree
  • Commensurate years of experience in an analytical capacity (research, data & analytics, or insights)
  • Commensurate experience in the digital media/marketing or ad tech space, with strong preference for digital agency and/or ad tech background
  • Curious, self-starter and an analytical mind - you are not afraid to ask questions
  • Excel and PowerPoint pro - you can do VLOOKUP in your sleep, are a pivot whiz, and can't get enough of shortcuts; experience mentoring employees to improve these skills
  • Familiarity with relational databases, strong ability to write and edit queries using SQL and/or other database programming languages - big data doesn't scare you
  • Experience creating dashboards and/or analyzing data within data visualization tools such as Tableau or Looker
  • Ability to communicate effectively within a cross-departmental team - you will be at ease switching from conversations with the marketing team to the data team and speak their respective languages appropriately
  • Experience finding interesting, actionable insights within vast data sets to tell a story
  • Strong written and verbal communication skills: Thoroughly comfortable leading & contributing to executive-level presentations & discussions
  • Strong project management skills for long-term projects with many stakeholders
  • Experience leading small teams of analysts or similar roles - hiring, onboarding & people management
Responsibilities
  • Own the mining, positioning and sharing of DV's first-party data for external-facing benchmarking and content marketing
  • Collaborate with Marketing to produce and help publish first-and third-party research
  • Inform and drive thought leadership: Contribute to and deliver on a marketing content calendar
  • Develop research and analyze first-party data sets to inform case studies, whitepapers and reports
  • Develop key insights to be used for product marketing
  • Identify global trends and contribute to benchmarking
  • Identify data stories that showcase the value of DV services for clients and prospects
  • Pull raw data from various sources (database query and/or various UIs) for ad hoc and regular analyses; translate raw data into usable takeaways and actionable insights
  • Contribute to knowledge sharing within the company including proactively identifying case studies and trends
  • Develop, mentor and oversee a small team
  • Evaluate team and individual performance against goals & lead career pathing
  • Project manage & develop content for onboarding, training, local reporting, templated reporting and ad-hoc analyses
  • Distribute and monitor workload across the team
  • Act as hiring manager for open positions on the team
  • Serve as escalation point for your team on key issues; drive toward solutions for the larger team
  • Optimize team workflows and cross-functional collaboration
Desired Qualifications
  • Experience with third-party research providers such as eMarketer
  • Content marketing or copywriting experience
  • College coursework in statistics, information technology, computer science, business and/or marketing
  • Basic knowledge of Salesforce
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