Full-Time

Associate Field Marketing

Posted on 11/22/2024

Thoughtworks

Thoughtworks

10,001+ employees

Technology consultancy for digital transformation

Data & Analytics
Consulting
Enterprise Software

Entry

London, UK

Position requires onsite presence in London.

Category
General Marketing
Growth & Marketing
Required Skills
Social Media
Salesforce
Requirements
  • Ability to manage multiple projects and adapt to change.
  • Strong analytical and problem-solving skills.
  • Excellent communication and interpersonal skills.
  • Creative thinking and ability to generate new ideas.
  • Attention to detail and a can-do attitude.
  • Team-oriented and ability to work autonomously.
Responsibilities
  • Plan and execute creative marketing events, such as client roundtables, conferences, webinars, and client events.
  • Collaborate with field marketing colleagues and the global campaign center team to localize and execute global marketing campaigns effectively within the region.
  • Tailor messaging and positioning of campaigns to fit the local market's nuances.
  • Provide the sales team with up-to-date marketing materials, including product brochures, presentations, case studies, and competitive analysis reports.
  • Participate in sales team training to ensure they fully understand and can articulate campaign value propositions and key messaging.
  • Support the implementation of campaigns to activate and engage new and existing clients.
  • Create campaign web pages (AEM), manage lists (CRM), write social media copy, and brief designers.
  • Measure and report on the success of field marketing activities, ensuring all activities are tracked in CRM (e.g., Salesforce).
  • Collaborate with strategic partners to co-develop and execute joint marketing activities, such as webinars, case studies, or content pieces.

Thoughtworks helps businesses modernize and innovate by providing consultancy services that combine strategy, design, and software engineering. Their approach involves working closely with clients to understand their specific challenges and goals, allowing them to develop tailored solutions that often include creating custom software and modernizing existing systems. Thoughtworks serves a diverse range of clients, from large enterprises to smaller businesses, across various industries such as finance, healthcare, and retail. What sets Thoughtworks apart from its competitors is its focus on delivering high-quality, impactful solutions that leverage data and artificial intelligence to unlock new sources of value. The company's goal is to enable clients to thrive in the digital age by helping them create adaptable technology platforms and world-class digital products.

Company Stage

IPO

Total Funding

$727.6M

Headquarters

Chicago, Illinois

Founded

1993

Growth & Insights
Headcount

6 month growth

-1%

1 year growth

10%

2 year growth

-9%
Simplify Jobs

Simplify's Take

What believers are saying

  • Generative AI trend offers expansion opportunities for Thoughtworks' AI services.
  • Partnerships in cybersecurity align with growing global demand for security solutions.
  • Customer-centric design in payment systems enhances Thoughtworks' collaboration with Australian Payments Plus.

What critics are saying

  • Increased competition in AI and digital transformation may erode market share.
  • Rapid technological changes could outpace Thoughtworks' service updates, risking client satisfaction.
  • Economic downturns may reduce client budgets, impacting Thoughtworks' revenue.

What makes Thoughtworks unique

  • Thoughtworks combines strategy, design, and engineering for comprehensive digital transformation.
  • Recognized as a Visionary in Gartner's 2024 Magic Quadrant for Custom Software Development.
  • Strong global presence with diverse industry expertise, including finance and healthcare.

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