Salary Range: 90000 to 105000 (Currency: USD) (Pay period: per-year-salary)

Responsibilities:

• Lead the design and implementation of complex, multi-step marketing journeys, dynamic email campaigns, and segmentation strategies to nurture leads and drive conversions across all funnel stages.
• Collaborate with demand generation, events, design, and product marketing teams to align campaigns with overarching business objectives and customer needs.
• Partner with customer marketing to develop personalized automation streams that enhance customer engagement, retention, and loyalty.
• Refine lead nurturing, scoring, and handoff processes in collaboration with sales and marketing operations teams, ensuring seamless alignment and measurable outcomes.
• Leverage behavioral, demographic, and transactional data to develop advanced segmentation and targeted campaigns that resonate with key audience segments.
• Manage and optimize the execution of email campaigns, including segmentation, personalization, A/B testing, template optimization, and performance tracking.
• Analyze campaign performance metrics, identify trends, and deliver actionable insights to stakeholders, continuously enhancing automation processes and outcomes.
• Ensure compliance with email marketing regulations, including CAN-SPAM, GDPR, and CCPA, while adhering to industry best practices.
• Maintain and enhance Marketo workflows, data integrations, and platform configurations to support evolving business needs.
• Stay at the forefront of email marketing trends and technologies, driving innovation and effectiveness in automation strategies.

Requirements and Preferred Experience

• Bachelor’s degree in Advertising, Business Analytics, Marketing, or a related field of study is required. 
• Minimum of 5 years of experience in digital marketing is required. SaaS experience is preferred. 
• Excellent analytical and quantitative skills, with the ability to interpret data and provide strategic recommendations to key stakeholders.
• Strong communication and presentation skills, with attention to detail and the ability to influence cross-functional teams.
• Proven ability to manage complex, simultaneous projects, workstreams, and vendor relationships in a deadline-driven environment.
• Expert in end-to-end campaign strategy, development, execution, and measurement
• Innovative thinker with a strategic mindset. You know the playbook, but you’re not limited by it. 
• Demonstrated expertise in Marketo or similar marketing automation platforms, with a deep understanding of campaign strategy, development, execution, and measurement.
• Additional desirable experience includes Excel proficiency, basic HTML capabilities, copywriting skills, and managing 3rd party contractors, designers, writers, and agencies