Global Commercial Content Manager
Posted on 1/26/2024
INACTIVE
Ensono

1,001-5,000 employees

Managed IT services and digital transformation consulting
Company Overview
Ensono stands out as a technology adviser and managed service provider due to its comprehensive approach to digital transformation, offering services ranging from consulting to cloud-native development. The company's competitive advantage lies in its cross-platform expertise, with certifications in AWS, Azure, and Google Cloud, and recognition as Microsoft Datacenter Transformation Partner of the Year. Ensono's culture of relentless allyship, 24/7 support, and personalized solutions tailored to clients' business goals, coupled with its industry leadership in mainframe services, makes it an ideal workplace for those seeking to contribute to meaningful digital transformations.
Consulting

Company Stage

N/A

Total Funding

N/A

Founded

1969

Headquarters

Downers Grove, Illinois

Growth & Insights
Headcount

6 month growth

9%

1 year growth

18%

2 year growth

35%
Locations
Remote
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Sales
Communications
Lead Generation
SEO
Marketing
CategoriesNew
Sales & Account Management
Content & Writing
Growth & Marketing
Requirements
  • Bachelor’s degree in marketing, communications, or related field, or equivalent work experience
  • Several years of demonstrable experience in content marketing or a related field
  • Strong understanding of SEO and social media marketing principles
  • Excellent creative writing and editing skills
  • Excellent communication and interpersonal skills
  • Demonstrable experience with content management systems (CMS) and marketing automation tools
  • Professional working knowledge of generative AI tools
  • Industry expertise and/or previous experience with technical writing and/or product marketing
  • Strong analytical skills and the ability to track and measure the effectiveness of content marketing campaigns
Responsibilities
  • Develop and execute a dynamic commercial content strategy aligned with marketing and sales objectives
  • Conduct in-depth research to identify target audiences and craft detailed buyer personas
  • Generate diverse content types including blog posts, case studies, white papers, eBooks, infographics, social media content, and video scripts
  • Work closely with various departments to ensure a cohesive and consistent message across all platforms
  • Utilize AI tools to enhance content creation and marketing strategies
  • Adopt an optimization mindset for all content, working with operations to conduct A/B testing of messaging, assets, and creatives
  • Monitor and analyze content performance metrics such as website traffic, lead generation, and sales conversions
  • Oversee the content budget, ensuring efficient allocation of resources and tracking expenses effectively
  • Stay abreast of the latest trends, technologies, and best practices in content marketing
  • Actively contribute to other marketing initiatives as required
Desired Qualifications
  • Passionate about the IT industry and knowledge of legacy to cloud native technologies
  • Adaptable & creative, with a desire to learn and make improvements
  • A positive, ‘can do’ attitude with enthusiasm to be involved and contribute