Campaign Manager

Overview

Waters Corporation is seeking a results-oriented and collaborative Campaign Management to guide the design, execution, and optimization of marketing campaigns that fuel pipeline growth. Provide direction  and support to ensure campaigns are executed with excellence and deliver measurable commercial impact. This role requires strong partnership with product marketing in the business segments, inside sales, sales enablement, and regional partners to ensure alignment to business priorities and consistent progress toward revenue goals and targets.

Responsibilities

Campaign Planning & Alignment

• Partner with Product Marketing, Segment Leaders, and other regional commercial teams to translate business priorities into integrated campaign plans with good channel mixes that support the customer’s journey.
• Ensure marketing activities support growth initiatives, new product launches, and funnel fill.

• Campaign Execution & Optimization

• Oversee campaign activation across digital, events, and partner channels to be the quarterback to assigned business segments, SMIs and campaigns.
• Continuously monitor campaign performance, identifying opportunities to adjust tactics and improve results.  Reporting back to key stakeholders and partners.

Lead Management & Funnel Support

• Partner with Inside Sales and Commercial teams to streamline lead capture, routing, and nurturing processes, ensuring MQLs are handed off seamlessly and further qualified by Inside Sales.
• Work closely with other sales teams, enablement teams to improve funnel conversion and lead velocity.

Performance Measurement & Reporting

• Define and track KPIs including engagement, MQLs, pipeline, and revenue contribution.  Looking at leading and lagging indicators to better predict marketing performance.
• Provide regular reporting and insights through dashboards, highlighting performance by channel, segment, and region working closely with analytics and revenue operations teams.
• Recommend budget allocations based on impact and ROMI.

Qualifications

• 7+ years of experience in B2B marketing, with a focus on marketing.
• Experience managing and developing marketing professionals.
• Strong understanding of demand generation tactics, multi-channel campaign execution, and funnel management.
• Expertise in integrated marketing planning, channel mix optimization, and customer journey mapping.
• Data-driven mindset with the ability to analyze KPIs and optimize programs.
• Strong communication and stakeholder management skills.

Company Description

Waters Corporation (NYSE:WAT) is a global leader in life sciences and diagnostics, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, our innovative portfolio harnesses deep scientific expertise across chemistry, physics, and biology. We collaborate with customers around the world to advance the release of effective, high-quality medicines, ensure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combating antibiotic resistance. Through a shared culture of relentless innovation, our passionate team of ~16,000 colleagues turn scientific challenges into breakthroughs that improve lives worldwide. 

Diversity and inclusion are fundamental to our core values at Waters Corporation. It benefits our employees, our products, our customers and our community. Waters complies with all applicable federal, state, and local laws. Qualified applicants are considered without regard to sex, race, color, ancestry, national origin, citizenship status, religion, age, marital status (including civil unions), military service, veteran status, pregnancy (including childbirth and related medical conditions), genetic information, sexual orientation, gender identity, legally recognized disability, domestic violence victim status, or any other characteristic protected by law. Waters is proud to be an equal opportunity workplace and is an affirmative action employer. All hiring decisions are based solely on qualifications, merit, and business needs at the time.

Key Words

#LI-Hybrid #Campaign Planning # Team Leadership # Campaign Execution & Optimization, Lead Management & Funnel Support' #Performance Measurement & Reporting # Return on Marketing Investment # Funnel Fill. #Target setting.