Full-Time
Growth Marketing Manager
Posted on 3/22/2023
"Transforms darknet data to prevent cyberattacks"
Senior
Austin, TX, USA
- You have a wide breadth of experience developing, managing, and iterating programs, and the ability to measure their effectiveness
- You're an expert in digital marketing, including PPC, lead nurturing, list management, and segmentation
- You like to experiment and take calculated risks
- You have a strong knowledge of MarTech platforms, including HubSpot/Marketo, 6Sense, and Salesforce
- You have a deep understanding of full-funnel performance marketing and growth levers
- You are a disciplined multi-tasker with the ability to manage competing priority deadlines
- You're an activator, self-starter, and both strategic and tactical - able to operationalize good ideas
- You're disciplined and organized, with strong project management skills and able to meet competing deadlines
- You're an excellent writer and clear communicator
- You're passionate, enthusiastic and see challenges as opportunities
- You can be creative in development and data-driven in sourcing the validity of key programs that drive pipeline
- You are agile and adaptable to change
- 4+ years of experience with revenue-generating marketing programs
- Previous experience in demand marketing experience at a SaaS company
- Hands-on expertise in project management, marketing automation, CRM, ABM, and sales tools required (Marketo, Salesforce, and 6Sense, preferred)
- Experience with cybersecurity industry/personas, a plus
- Excellent communication and organizational skills
- Exceptional interpersonal/relationship-building skills
- Command/ability to hold others accountable
- High degree of responsibility and follow-through
- Able to juggle multiple, simultaneous projects
- Determine the tactical mix between email, ABM, hosted-webinars, content syndication, and paid third-party programs
- Build, execute, optimize, and report on all digital marketing campaigns
- Work closely with Marketing Operations on campaign development, segmentation, performance, reporting, and well as automation assets, including, emails, nurture programs, list management, as well as database hygiene
- Partner with Field Marketing and our Events team on pre- and post-event lead nurturing that goes beyond just email marketing
- Partner with our Brand and Communications team on strategies to improve website conversion
- Work closely with Product Marketing on buyer journey mapping and creating campaigns that drive pipeline at each of those stages
- Manage and execute our product-specific and pipeline-generating newsletters and webinars
- Work with the entire marketing team to ensure campaigns are on track and teammates are meeting launch deadlines
- Collaborate with others within the marketing department to manage SEO strategy
- Constantly measure performance against expectations; suggest and implement additional strategies to assist in meeting our marketing goal
SpyCloud stands out as a leader in the cybersecurity industry, providing robust protection against cyberattacks by transforming recaptured darknet data into actionable insights. The company's unique approach to Cybercrime Analytics (C2A) enables enterprises to proactively prevent ransomware, account takeover, and consumer fraud losses. With a team of nearly 200 cybersecurity experts and a diverse clientele that includes half of the ten largest global enterprises, SpyCloud demonstrates a strong competitive advantage and commitment to making the internet a safer place.
Company Stage
Series D
Total Funding
$168.5M
Headquarters
Austin, Texas
Founded
2016