Full-Time

Job-14489] Digital Analytics Strategist

Ajo and Aep, Canada

Updated on 5/17/2024

CI&T

5,001-10,000 employees

Develops AI-powered digital solutions for brands

Consulting

Senior

Remote in Canada

Required Skills

Marketing

Data Analysis

Google Analytics

Requirements

Fluent English skills
At least five years of experience in digital analytics or a related field
Experience with Adobe Marketing tools such as AEP and AJO
Strong analytical skills with the ability to interpret data and translate it into actionable insights
Proficiency in digital analytics tools such as Google Analytics and/or Adobe Analytics
Experience with RT-CDP Execution from data gathering to activation
Experience with A/B and multivariate testing tools and methodologies
Excellent communication and collaboration skills with the ability to work effectively in a team environment

Responsibilities

Develop and maintain dashboards, reports, and analyses that provide actionable insights into customer behavior, marketing campaign performance, and digital product usage
Manage and optimize the implementation of tracking and analytics tools such as Google Analytics, Adobe Analytics, and other industry-standard platforms
Work closely with marketing teams to analyze campaign performance and provide recommendations for continuous improvement
Define and Conduct A/B and multivariate testing to optimize user experience and conversion rates
Collaborate with product teams to analyze user behavior and identify opportunities for product improvements
Develop and implement user-behavior analytics standards and quality assurance best practices to ensure data integrity
Stay up-to-date on the latest digital analytics trends and tools, and continuously seek opportunities to improve our analytics capabilities

We partner with the world’s most valuable brands to build digital solutions that transform businesses. As a digital native, we bring a 29-year track record of accelerating business impact through complete and scalable digital solutions. With a global presence of 6,000+ professionals in strategy, research, data science, design and engineering, we unlock top-line growth, improve customer experience, and drive operational efficiency.

We are looking for a Digital Analytics Strategist who will be responsible for analyzing data related to our digital product efforts to drive informed decisions and actionable insights. This person will be an expert in digital analytics and will work closely with cross-functional teams to provide valuable insights that lead to improved performance of marketing efforts, user-behavior analysis, and better decision-making. It is essential that this person has excellent communication skills in English and solid knowledge of CPD and Adobe tools (AEP - Adobe Experience Platform and AJO - Adobe Journey Optimizer)

Key Responsibilities:

Develop and maintain dashboards, reports, and analyses that provide actionable insights into customer behavior, marketing campaign performance, and digital product usage.

Manage and optimize the implementation of tracking and analytics tools such as Google Analytics, Adobe Analytics, and other industry-standard platforms.

Work closely with marketing teams to analyze campaign performance and provide recommendations for continuous improvement.

Define and Conduct A/B and multivariate testing to optimize user experience and conversion rates.

Collaborate with product teams to analyze user behavior and identify opportunities for product improvements.

Develop and implement user-behavior analytics standards and quality assurance best practices to ensure data integrity.

Stay up-to-date on the latest digital analytics trends and tools, and continuously seek opportunities to improve our analytics capabilities.

Requirements:

Fluent English skills

At least five years of experience in digital analytics or a related field.

Experience with Adobe Marketing tools such as AEP and AJO.

Strong analytical skills with the ability to interpret data and translate it into actionable insights.

Proficiency in digital analytics tools such as Google Analytics and/or Adobe Analytics.

Experience with RT-CDP Execution from data gathering to activation.

Experience with A/B and multivariate testing tools and methodologies.

Excellent communication and collaboration skills with the ability to work effectively in a team environment.

You will stand out if you have:

Spanish skills

Experience in data visualization and reporting tools such as Tableau or Power BI is a plus.

If you are passionate about data-driven decision-making and have a track record of delivering actionable insights that drive business results, we encourage you to apply for this exciting opportunity.

#LI-JM2

#MidSenior

CI&T is an equal-opportunity employer. We celebrate and appreciate the diversity of our CI&Ters’ identities and lived experiences. We are committed to building, promoting, and retaining a diverse, inclusive, and equitable company and culture focused on creating a better tomorrow.

At CI&T, we recognize that innovation and transformation only happen in diverse, inclusive, and safe work environments. Our teams are most impactful when people from all backgrounds and experiences collaborate to share, create, and hear ideas.

Before applying for our opportunities take a look at Conflict of Interest Policy on website.

We strongly encourage candidates from diverse and underrepresented communities to apply for our vacancies.

CI&T

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Website

View Company Profile

CI&T specializes in developing AI-powered digital solutions for global brands, building on over 28 years of experience in strategy, research, data science, design, and engineering. This makes them a leader in driving business transformation by delivering complete and scalable digital solutions that enhance customer experience, increase operational efficiency, and stimulate top-line growth. As a company that deeply integrates AI and data science into their offerings, CI&T offers a dynamic, forward-thinking workplace that fosters professional growth and innovation.

Company Stage

Seed

Total Funding

$8.1M

Headquarters

New York, New York

Founded

1995

Growth & Insights

Headcount

6 month growth

↑ 0%

1 year growth

↓ -2%

2 year growth

↓ -1%