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Full-Time

Senior Demand Generation Specialist

Confirmed live in the last 24 hours

Bandwidth

Bandwidth

1,001-5,000 employees

Cloud-based voice and messaging services

Data & Analytics
Hardware
Enterprise Software

Senior

Raleigh, NC, USA

Category
Growth Marketing
Growth & Marketing
Required Skills
UI/UX Design
Lead Generation
SEO
Salesforce
Google AdWords
Marketing
Web Development
Data Analysis
Google Analytics
Requirements
  • Bachelor’s degree or equivalent experience
  • 5-7 years of demand generation experience that includes SEO and/or PPC campaigns.
  • Skills: Google Ads, Bing Ads, Google Analytics, Excel.
  • Comfort with adapting to regularly changing priorities.
  • A passion to continuously learn all things marketing.
  • High level of initiative and proven ability to work independently on multiple projects in a fast-paced environment.
  • Clear, concise and effective oral and written communication skills
  • Exhibits a team first attitude, taking on new projects and responsibilities as needed.
Responsibilities
  • Lead the demand generation team to manage and own the SEO strategy for Bandwidth, working to improve search engine rankings and traffic for our sites through content creation, on-page optimization, and link development, so as to meet revenue pipeline goals.
  • Spearhead new and additional lead generation efforts, including paid display, Drift, social (LI and others) and additional paid advertising channels. Lead the team to test and explore new channels and increase conversion rates and drive pipeline growth.
  • Work with the demand generation team to support all aspects of Bandwidth’s Paid Search campaigns through Google and Bing Ads ensuring that all lead, revenue, efficiency, and budget goals are met. This includes search term analysis, ad copy testing, competitor monitoring, and keyword research.
  • Monitor and manage ad spend across multiple digital platforms to ensure monthly budgets are met. Propose budget and strategy adjustments to ensure both pipeline and budget spend goals are met.
  • Work closely with the web development and UX team to implement landing pages, tests, and optimizations. Own a strategy for landing page optimization.
  • Use Google Analytics, Search Console, Salesforce and other web analytics and reporting programs to deliver end to end campaign performance reports and insights.
  • Collaborate with the Marketing team to support wider marketing initiatives, provide search insights, and help the team achieve its revenue, efficiency, and growth goals.
  • Collaborate with Solution Marketing Managers on new product launches to define objectives, goals, and launch plans for search marketing.
  • Research and analyze competitor advertising efforts and provide insights and recommendations to marketing and product leadership groups.
  • Stay current on Search trends and best practices and continually analyze and leverage opportunities for growing traffic and optimizing programs.

Bandwidth provides voice, messaging, and emergency services through cloud-based solutions tailored for businesses, including enterprises, service providers, and application developers. Their services allow clients to integrate reliable communication capabilities into their applications and systems. Bandwidth's offerings include voice calling, text messaging, and emergency calling, all designed to ensure high reliability and scalability, which are essential for uninterrupted communication. The company generates revenue through subscription models, where clients pay a recurring fee, and usage-based models, where charges are based on the volume of calls or messages. Regular maintenance and updates are conducted to enhance service performance and reliability. Bandwidth's goal is to deliver dependable communication solutions that meet the evolving needs of businesses in a competitive telecommunications market.

Company Stage

Series A

Total Funding

$24.5M

Headquarters

Raleigh, North Carolina

Founded

2005

Growth & Insights
Headcount

6 month growth

-1%

1 year growth

-3%

2 year growth

-5%
Simplify Jobs

Simplify's Take

What believers are saying

  • Bandwidth's consistent financial performance, including exceeding revenue and profitability guidance, indicates strong growth potential.
  • Winning multiple Stevie Awards for customer service highlights Bandwidth's commitment to exceptional customer support, a key differentiator in the CPaaS market.
  • The introduction of innovative solutions like Bandwidth Maestro and the Texties awards program demonstrates the company's focus on continuous innovation and customer engagement.

What critics are saying

  • The highly competitive telecommunications market could pressure Bandwidth to continually innovate to maintain its market position.
  • Dependence on large enterprise clients means that losing a few key customers could significantly impact revenue.

What makes Bandwidth unique

  • Bandwidth's unique combination of owned-and-operated network and global reach sets it apart from other CPaaS providers who rely on third-party networks.
  • The company's focus on providing AI-ready capabilities and programmable communications APIs offers a level of customization and future-proofing that is rare in the industry.
  • Bandwidth's strong regulatory experience and compliance capabilities make it a trusted partner for enterprises with stringent regulatory requirements.

Benefits

100% Medical & Dental Coverage

401(k) & College Savings Plan

PTO with Email Embargo

Free Gym Membership

90 Minute Workout Lunches

Employee Development Opportunities