Full-Time

Senior Account-Based Marketing Strategist

Updated on 12/19/2024

Grammarly

Grammarly

1,001-5,000 employees

AI writing assistance platform for users

Consumer Software
AI & Machine Learning
Education

Compensation Overview

$154k - $180kAnnually

Expert

San Francisco, CA, USA

Hybrid working model with in-person collaboration.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Salesforce
Data Analysis
Requirements
  • Has 10+ years of relevant experience in B2B SaaS marketing and GTM functions, including 3+ years in a focused ABM role.
  • Demonstrated ability to develop and execute successful ABM campaigns that drive measurable business impact.
  • Experience should highlight successful campaigns targeted at large Enterprise key accounts, demonstrating both creativity and effectiveness.
  • Excellent analytics skills, including experience with CRM (Salesforce), ABM (6sense), and marketing automation tools.
  • Demonstrated ability to work closely with account executives, fostering a culture of collaboration between marketing and sales departments to ensure alignment on target accounts and objectives.
  • Outstanding communication and interpersonal skills, capable of building strong relationships with both internal teams and external clients.
  • Embodies our EAGER values—is ethical, adaptable, gritty, empathetic, and remarkable.
  • Is inspired by our MOVE principles: move fast and learn faster; obsess about creating customer value; value impact over activity; and embrace healthy disagreement rooted in trust.
Responsibilities
  • Be responsible for campaign strategy and execution that delivers expansion pipeline and revenue for assigned key accounts.
  • Deliver bespoke experiences, messaging, and product influence that unlock CXO and buying team engagement.
  • Work closely with the sales team to uncover pain points and opportunities for key accounts and tailor marketing strategies to meet those needs.
  • Collaborate with the content and creative teams to develop personalized marketing materials and content for each account/segment.
  • Leverage data to measure campaign effectiveness, making data-driven decisions to optimize future ABM efforts.
  • Stay abreast of ABM best practices and emerging technologies, implementing new tools and strategies as appropriate.

Grammarly provides AI-driven writing assistance to help users improve their writing skills. Its products include Grammarly Business, Grammarly Premium, Grammarly Free, and Grammarly for Education, which offer tailored writing support across a wide range of applications and websites. The platform analyzes text in real-time, providing suggestions for grammar, punctuation, style, and clarity, making it easier for users to communicate effectively. Unlike many competitors, Grammarly is trusted by a significant number of Fortune 500 companies, highlighting its focus on security and privacy. The company's goal is to enhance communication for individuals and teams, making writing clearer and more effective.

Company Stage

Late Stage VC

Total Funding

$389.1M

Headquarters

San Francisco, California

Founded

2009

Growth & Insights
Headcount

6 month growth

16%

1 year growth

22%

2 year growth

55%
Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for AI writing tools in education boosts Grammarly's market potential.
  • Partnerships with IT providers like TD SYNNEX expand Grammarly's business integration.
  • Generative AI interest in enterprises enhances Grammarly's role in communication solutions.

What critics are saying

  • New leadership from Coda may disrupt Grammarly's existing operations and culture.
  • Plagiarism detection tool could face backlash over privacy and accuracy concerns.
  • Tech layoffs in 2024 may affect Grammarly's talent acquisition and retention strategies.

What makes Grammarly unique

  • Grammarly integrates with over 500,000 applications, enhancing user accessibility and convenience.
  • Trusted by 96% of Fortune 500 companies, Grammarly emphasizes security and privacy.
  • Grammarly offers a diverse product suite, catering to individuals, businesses, and educational institutions.

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Benefits

Free food

Company Social Outings

Work From Home Policy

Unique Office Space

Health & Wellness Package

Paid Time Off

401K / Retirement Plan