Full-Time

Associate Director – Client Lead

Local Investment

Posted on 7/23/2024

Publicis Groupe

Publicis Groupe

10,001+ employees

Global leader in marketing and communications

Consulting
Consumer Software
Enterprise Software

Senior, Expert

Chicago, IL, USA

Category
Business Development
Business & Strategy
Required Skills
Data Analysis
Excel/Numbers/Sheets
Requirements
  • 7+ years of experience Local Media Investment or Media Planning
  • Exhibit sharp attention to detail and strong math skills
  • Proven leader, who is approachable, collaborative, responsible and accountable
  • Have an advanced knowledge of Microsoft Suite (specific attention to Excel and PPT), as well as experience with HMX, OX, Prisma SWAD and Tapscan
  • Have a strong understanding of local media measurement (Nielsen and Comscore)
  • Enjoy delivering polished presentations and know how to package, merchandise and sell-in concepts and new opportunities
Responsibilities
  • Bring strong thought leadership to client and team engagements
  • Prepare and present Local Landscape and marketplace to internal teams and external clients
  • Prepare and Present Buy Summary, Added Value, Posts, Audit reports and POVs on market opportunities to strategy counterparts and clients
  • Oversee a team of Supervisor Client Leads and Negotiators for skill development, time and expense reporting, goal and performance reporting
  • Assist Director with projects, VBS integrations and reporting, deliverable progress/timeline management
  • Build relationships with senior Management in the vendor community
  • Manage team training program participation s across multiple topics; lead sub committees for team challenges and innovation; mentor people managers and Supervisors to further grow
  • Collaborate with Planning/Strategy & Client Leads brainstorm for increased innovation in client communication and / or productivity
  • Drive process automation improvement to decrease team level of effort
  • Analyze market level costs and collaborate with PMX on pricing benchmarks
  • Participate in new business by representing all areas of Local Media

Publicis Groupe specializes in marketing, communications, and digital transformation for a wide range of clients, including well-known brands like Toyota and McDonald's. The company provides services such as advertising, media planning and buying, digital marketing, and public relations. Their approach focuses on creating customized solutions that utilize data, technology, and creativity to help clients grow and engage with their audiences. Unlike many competitors, Publicis Groupe employs a 'Power of One' strategy, which integrates its various agencies and services to offer cohesive and effective solutions. The main goal of Publicis Groupe is to drive client success through tailored marketing strategies.

Company Stage

IPO

Total Funding

$32M

Headquarters

Paris, France

Founded

1926

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Simplify's Take

What believers are saying

  • Renewal of Arthur Sadoun's mandate ensures stable leadership for strategic growth.
  • Acquisition of Downtown Paris enhances creative and digital marketing services in France.
  • Focus on AI-driven marketing solutions positions Publicis for future technological advancements.

What critics are saying

  • Integration challenges with acquisitions like Wibilong may lead to operational inefficiencies.
  • Rapid expansion into AI platforms exposes Publicis to competition from tech giants.
  • Multiple acquisitions may strain resources, leading to potential strategic misalignment.

What makes Publicis Groupe unique

  • Publicis Groupe's acquisition of Wibilong enhances its AI-driven marketing solutions.
  • The acquisition of Advertise BG expands Publicis' digital marketing capabilities in Eastern Europe.
  • Bizon acquisition strengthens Publicis' e-commerce capabilities, focusing on Amazon brand distribution.

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