Senior Lead Portfolio Marketing Manager

The Role

We are seeking a Senior Lead Portfolio Marketing Manager to drive the creation and delivery of unique market positioning and sales enablement materials for our Infrastructure Services solutions, including Lumen’s Private Connectivity Fabric. The ideal candidate will have a passion for technology and can easily take a customer-focused lens on how Lumen’s network and digital infrastructure solutions will serve as the backbone for the AI revolution. An ideal candidate would have a passion for storytelling, an ability to simplify complex concepts, and be able to easily collaborate with multiple resources to identify and develop valuable messaging that will drive engaging content.  

The Senior Lead Portfolio Marketing Manager is expected to be the subject matter expert for solution offerings by customer segment and industry, with a focus on Mid-Markets -  understanding and monitoring the changing market and audience landscape. The candidate will be able to take the portfolio-level messaging and craft industry and persona solution messaging, content, and sales enablement pieces to support Lumen's positioning as building the backbone of AI. As the segment and industry SME for the portfolio of solutions, the candidate is expected to craft customer and sales-facing assets across the customer journey.  

The Main Responsibilities

This is a highly collaborative role working with cross-functional teams across the organization that brings together Corporate Strategy / GTM, Product, Sales, Commercial Enablement, Creative and Brand, Corporate Communications, Analyst Relations and Field Activation teams to plan, build, launch, and optimize go-to-market in a consistent and coordinated manner.  

To meet these requirements, the candidate must first have an advanced-level understanding of Infrastructure products and solutions. Second, they must be familiar with messaging the value of these solutions to multiple tiers of decision-makers. And finally, they must possess communication channel experience to create and package marketing messages targeting a variety of customer and prospect personas. 

Acts as an industry expert, with a keen understanding of marketing insights, trends, and customer pain points from both a segment and portfolio point of view. Supports go-to-market strategies aligned with goals aligned to product portfolio and sales team to drive profitable revenues

Responsibilities include:

• Translates highly technical information into succinct customer outcome messaging to develop value propositions, differentiators, messaging, proof points, and claims.
• Manages industry-focused content hubs in collaboration with third parties to reach and educate new prospects.
• Develops sales enablement materials to ensure sales teams have a comprehensive understanding at various technical levels.
• Creates content for external marketing activation, such as eBooks, whitepapers, research reports, and content for customer roundtables, to support the generation of marketing-qualified leads.
• Composes content and manages the building of external marketing assets, including brochures, case studies, customer presentations, newsletters, website, blogs, and other social media.
• Partners with various marketing teams to drive the messaging in premium content such as infographics, whiteboard videos, webinars, and other lead-gen campaign activities.

What We Look For in a Candidate

• Bachelor’s degree in business, engineering, or marketing.
  
• 7+ years of experience in a product marketing, sales enablement, product management or related role in the Technology field/market
  
• A deep understanding of IT solutions and the competitive space within them.
  
• Advanced communication and listening skills to interact with and work with a wide range of people and functions within the marketing disciplines, including database, IT, product, channel, advertising, and analyst relations.
  
• Direct B2B marketing experience with solid knowledge of marketing tactics.
  
• Knowledge of go-to-market (GTM) launch activities through the full lifecycle.
  
• Strong analytical and strategic thinking skills.
  
• A great attitude - willingness to learn new skills, take initiative, and collaborate across teams.
  
• Aptitude to quickly come up to speed on new technology concepts. Passion to evangelize disruptive new technologies.
  
• Ability to react to frequent changes in duties and volume of work.
  
• Comfortable accepting responsibility for medium to large-scale projects involving multiple resources and spanning many months from start to finish.
  
• Ability to manage multiple concurrent activities.
  
• The ability to write compelling marketing copy targeting identified business personas is a plus for the candidate seeking this position.
  
• Infrastructure services (Waves, Dark Fiber, Network Storage, Managed Network), AI for business, data center connectivity, and cloud services, or related industry experience promoting and marketing enterprise business products, services, and solutions

Minimum Qualifications

• Bachelor’s degree in Business, Marketing, or related field in the communication and technology disciplines.
  
• 7-10 years of work experience in a progressively responsible marketing position.

Preferred Qualifications

• Master’s degree in Business, Marketing, or Engineering.
  
• Work Experience: Infrastructure services (Waves, Dark Fiber, Network Storage, Managed Network), AI for business, data center connectivity, and cloud services, or related industry experience promoting and marketing enterprise business products, services, and solutions.

Compensation