Full-Time

Senior Manager

Demand Generation

Posted on 8/15/2024

Redpanda Data

Redpanda Data

51-200 employees

Cost-effective streaming data platform

Data & Analytics
Enterprise Software

Compensation Overview

$142k - $192kAnnually

Senior, Expert

Remote in USA + 1 more

More locations: Remote in Canada

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Sales
Marketing
Requirements
  • 8-10 years of experience in demand generation, preferably working in SaaS environments
  • Strong communication skills, both written and verbal, with a collaborative mindset
  • Experience collaborating with ADR teams to improve lead handoff quality and conversion rates
  • Analytical skills to derive actionable insights from campaign data, metrics, and KPIs
  • Ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced setting
  • Creative problem-solving skills and a willingness to innovate and experiment with marketing approaches
  • Hands-on experience with email marketing, webinars, and understanding of marketing automation platforms
  • Willingness to thrive in a fast-paced, multinational, startup environment
  • Bachelor’s degree in marketing, business, or a related field
Responsibilities
  • Collaborate with cross-functional teams to create data-driven marketing strategies that align with business objectives. Define target audiences, key messages, and expected outcomes
  • Launch and manage marketing campaigns across digital advertising, social media, email, content marketing, events, and webinars
  • Partner with PMM Team to produce engaging marketing content, including landing page copy, blogs, social media posts, emails, and more. Customize content to meet campaign goals and audience needs
  • Manage and optimize marketing channels to enhance performance in collaboration with demand gen leader and marketing operation team
  • Partner with the ADR and Sales Team to optimize conversion rates throughout the sales funnel, from lead to MQL, SAL, opportunity, and close
  • Implement strategies to enhance lead qualification processes and increase the efficiency of pipeline progression
  • Track campaign performance, key metrics, and ROI. Provide stakeholders with regular updates, offering actionable insights and recommendations for improvement
  • Work closely with sales, product, brand and content teams to ensure cohesive campaign execution

Redpanda offers a data streaming platform that simplifies the use of Kafka APIs, making it easier for businesses to process real-time data. It can be accessed as a fully-managed cloud service or through self-hosting, providing flexibility for users. The platform significantly reduces infrastructure costs and improves performance, claiming to lower expenses by six times while enhancing latencies and throughput. Redpanda aims to be a cost-effective and user-friendly alternative to traditional data streaming solutions, with a focus on environmental sustainability and data security.

Company Stage

Series C

Total Funding

$161M

Headquarters

San Francisco, California

Founded

2019

Growth & Insights
Headcount

6 month growth

7%

1 year growth

9%

2 year growth

14%
Simplify Jobs

Simplify's Take

What believers are saying

  • Redpanda's acquisition of Benthos enhances its platform with advanced stream processing features.
  • The partnership with Ockam positions Redpanda as a leader in secure data streaming.
  • Redpanda Serverless offers a flexible, pay-as-you-go model appealing to startups and small businesses.

What critics are saying

  • Increased competition from new Kafka-compatible solutions could erode Redpanda's market share.
  • Integration challenges from the Benthos acquisition may disrupt service delivery.
  • Reliance on BYOC model exposes Redpanda to risks from varying cloud provider policies.

What makes Redpanda Data unique

  • Redpanda offers a Kafka API-compatible platform with reduced complexity and cost.
  • The platform supports both fully-managed cloud service and self-hosted deployment options.
  • Redpanda's environmentally friendly design reduces compute, storage, and bandwidth consumption.

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Benefits

Remote Work Options

Flexible Work Hours

INACTIVE